📌 Core Information
🔹 Job Title: Senior Director, Commercial Marketing
🔹 Company: OneImaging
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a multi-channel commercial marketing strategy to support pipeline growth across key verticals.
- Driving OneImaging’s positioning, messaging, and differentiation in the market.
- Planning, managing, and executing OneImaging’s presence at key industry conferences and events.
- Identifying and coordinating hosted and sponsored events to support market visibility and demand generation.
- Building and managing a content engine to support sales and marketing efforts.
- Partnering with sales to develop effective enablement tools and materials.
- Managing marketing metrics, reporting, and insights to continuously optimize performance.
- Helping define and build the marketing team as the company grows.
ASSUMPTION: This role requires a strategic thinker with a strong background in B2B marketing, preferably in digital health, health tech, or employee benefits. The ideal candidate will have experience in planning and executing event marketing, conference strategy, and field marketing initiatives, as well as a deep understanding of go-to-market motions for employers, TPAs, and/or health plans.
📋 Key Responsibilities
✅ Developing and executing a multi-channel commercial marketing strategy to support pipeline growth across key verticals.
✅ Driving OneImaging’s positioning, messaging, and differentiation in the market.
✅ Planning, managing, and executing OneImaging’s presence at key industry conferences and events.
✅ Identifying and coordinating hosted and sponsored events to support market visibility and demand generation.
✅ Building and managing a content engine to support sales and marketing efforts.
✅ Partnering with sales to develop effective enablement tools and materials.
✅ Managing marketing metrics, reporting, and insights to continuously optimize performance.
✅ Helping define and build the marketing team as the company grows.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, early-stage environment. The ideal candidate will be comfortable with a dynamic workload and able to adapt to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 7+ years of experience in B2B marketing, preferably in digital health, health tech, or employee benefits.
Required Skills:
- Proven success leading commercial marketing initiatives that drive measurable pipeline and revenue.
- Experience in planning and executing event marketing, conference strategy, and field marketing initiatives.
- Strong understanding of go-to-market motions for employers, TPAs, and/or health plans.
- Exceptional storytelling and content development skills.
- Hands-on experience with digital marketing tools and platforms (HubSpot, Google Analytics, LinkedIn Ads, etc.)
- Strategic thinker with a willingness to roll up sleeves and execute.
- Passion for building in a fast-paced, mission-driven startup environment.
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot).
- Familiarity with marketing automation tools (e.g., Marketo, Pardot).
- Knowledge of the healthcare industry and its unique challenges.
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have strong communication skills, both written and verbal, as well as the ability to work effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Senior Director role in digital health, health tech, or employee benefits with 7+ years of experience.)
Benefits:
- Comprehensive health, dental, and vision insurance
- Flexible work schedule and remote work options
- Opportunities for professional development and career growth
Working Hours: Full-time, with a flexible work schedule that allows for a healthy work-life balance.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: OneImaging operates in the healthcare industry, specifically focusing on radiology services. The company aims to reduce medical imaging costs for employers, payers, and patients by providing a premium-quality radiology network and a concierge approach to patient care.
Company Size: OneImaging is a small company with 2-10 employees, which means that the ideal candidate will have the opportunity to make a significant impact on the company's growth and success.
Founded: OneImaging was founded in 2022, making it a relatively new player in the healthcare industry. The company has already established a network of over 4,000 vetted radiology providers across 48 states.
Company Description:
- OneImaging is the nation's leading comprehensive radiology network, reducing the cost of medical imaging by as much as 80%.
- The company offers a concierge approach to patient care, providing patients and families with access to essential radiology services at fair prices and without surprise bills.
- OneImaging's solution helps patients and families access essential radiology services at fair prices and without surprise bills, all while delivering immediate savings and ROI for employers and payers on every exam.
Company Specialties:
- Radiology services
- Medical imaging
- Healthcare cost reduction
- Employer benefits
- Patient care
Company Website: oneimagingradiology.com
ASSUMPTION: OneImaging's focus on reducing healthcare costs and improving patient care makes it an attractive option for job seekers interested in making a positive impact in the healthcare industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or another senior executive. The ideal candidate will have significant experience in commercial marketing and be able to provide strategic guidance to the marketing team.
Reporting Structure: The Senior Director, Commercial Marketing will report directly to the CMO or another senior executive and will be responsible for managing a team of marketing professionals. The ideal candidate will have experience managing and developing teams, as well as a strong track record of driving results.
Work Arrangement: This role is remote-friendly, with a flexible work schedule that allows for a healthy work-life balance. The ideal candidate will be comfortable working remotely and able to manage their time effectively to meet deadlines and achieve results.
Growth Opportunities:
- As OneImaging continues to grow, there will be opportunities for the Senior Director, Commercial Marketing to take on additional responsibilities and advance their career within the company.
- The ideal candidate will be a strategic thinker with a strong track record of driving results and be able to provide valuable insights and guidance to the marketing team.
- OneImaging's focus on reducing healthcare costs and improving patient care makes it an attractive option for job seekers interested in making a positive impact in the healthcare industry.
ASSUMPTION: The ideal candidate will be a strategic thinker with a strong track record of driving results and be able to provide valuable insights and guidance to the marketing team. They will also be comfortable working remotely and able to manage their time effectively to meet deadlines and achieve results.
🌍 Location & Work Environment
Office Type: OneImaging has a physical office in Miami, Florida, but this role is remote-friendly, allowing the ideal candidate to work from anywhere in the United States.
Office Location(s): 2916 N Miami Ave, suite 616, Miami, Florida 33137, US
Geographic Context:
- Miami, Florida is a vibrant and diverse city with a strong healthcare industry.
- The city offers a variety of cultural attractions, including museums, art galleries, and music venues.
- Miami has a subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The ideal candidate will have a flexible work schedule that allows for a healthy work-life balance. The role is remote-friendly, with the ability to work from anywhere in the United States.
ASSUMPTION: The ideal candidate will be comfortable working remotely and able to manage their time effectively to meet deadlines and achieve results. They will also be able to work effectively in a fast-paced, early-stage environment.
💼 Interview & Application Insights
Typical Process:
- The application process will involve an initial screening call with the HR department to discuss the role and the candidate's qualifications.
- Candidates who advance to the next round will be invited to a video call with the hiring manager to discuss their experience and fit for the role.
- Finalists will be asked to complete a skills assessment or case study to demonstrate their abilities.
- The final step in the process will be a video call with the CEO or another senior executive to discuss the candidate's long-term fit with the company.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Experience in commercial marketing and go-to-market strategies
- Ability to work effectively in a fast-paced, early-stage environment
- Communication and presentation skills
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with commercial marketing, event marketing, and go-to-market strategies in your interview.
- Demonstrate your ability to work effectively in a fast-paced, early-stage environment by providing examples of your past experiences.
- Showcase your strategic thinking and problem-solving skills by providing examples of how you have approached challenges in the past.
ATS Keywords: B2B marketing, digital health, health tech, employee benefits, event marketing, conference strategy, field marketing, storytelling, content development, digital marketing tools, strategic thinking, startup environment
ASSUMPTION: The ideal candidate will have a strong background in commercial marketing, with experience in digital health, health tech, or employee benefits. They will also be comfortable working in a fast-paced, early-stage environment and able to manage their time effectively to meet deadlines and achieve results.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation)
- Google Analytics
- LinkedIn Ads
- Event management software (e.g., Eventbrite, Cvent)
- Content management system (CMS) (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with digital marketing tools and platforms, as well as a willingness to learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Integrity and transparency
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
- Innovative and continuous learner
- Comfortable working remotely and managing time effectively
Self-Assessment Questions:
- Do you have experience in commercial marketing, with a focus on digital health, health tech, or employee benefits?
- Are you comfortable working in a fast-paced, early-stage environment and able to manage your time effectively to meet deadlines and achieve results?
- Do you have strong communication and presentation skills, as well as the ability to work effectively with cross-functional teams?
- Are you a strategic thinker with a strong track record of driving results?
- Do you share OneImaging's commitment to patient-centered care, integrity, and innovation?
ASSUMPTION: The ideal candidate will be a strong cultural fit for OneImaging, with a passion for reducing healthcare costs and improving patient care. They will also be comfortable working in a fast-paced, early-stage environment and able to manage their time effectively to meet deadlines and achieve results.
⚠️ Potential Challenges
- The role requires a high level of autonomy and the ability to work effectively in a fast-paced, early-stage environment.
- The ideal candidate will be comfortable with a dynamic workload and able to adapt to changing priorities.
- The role may require occasional travel to attend industry conferences and events.
- The role may require working with external agencies and freelancers to extend capacity and capabilities.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, early-stage environment and able to manage their time effectively to meet deadlines and achieve results. They will also be comfortable with a dynamic workload and able to adapt to changing priorities.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing role in a digital health, health tech, or employee benefits company.
- The role requires a strong background in commercial marketing, with experience in event marketing, conference strategy, and field marketing initiatives.
- The role offers the opportunity to make a significant impact on the company's growth and success, as well as the potential for career advancement as the company grows.
ASSUMPTION: The ideal candidate will have experience in commercial marketing, with a focus on digital health, health tech, or employee benefits. They will also be comfortable working in a fast-paced, early-stage environment and able to manage their time effectively to meet deadlines and achieve results.
📝 Sample Projects
- Developing and executing a multi-channel commercial marketing strategy to support pipeline growth across key verticals.
- Driving OneImaging’s positioning, messaging, and differentiation in the market.
- Planning, managing, and executing OneImaging’s presence at key industry conferences and events.
- Identifying and coordinating hosted and sponsored events to support market visibility and demand generation.
- Building and managing a content engine to support sales and marketing efforts.
- Partnering with sales to develop effective enablement tools and materials.
- Managing marketing metrics, reporting, and insights to continuously optimize performance.
- Helping define and build the marketing team as the company grows.
ASSUMPTION: The ideal candidate will have experience in commercial marketing, with a focus on digital health, health tech, or employee benefits. They will also be comfortable working in a fast-paced, early-stage environment and able to manage their time effectively to meet deadlines and achieve results.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into that plan?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does OneImaging support work-life balance for its employees?
- What are the key challenges facing the company in the next 12-24 months, and how does this role help address those challenges?
- What are the opportunities for career advancement within the company as it grows?
ASSUMPTION: The ideal candidate will be a strategic thinker with a strong track record of driving results and be able to provide valuable insights and guidance to the marketing team. They will also be comfortable working in a fast-paced, early-stage environment and able to manage their time effectively to meet deadlines and achieve results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: oneimagingradiology.com/careers/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with commercial marketing, event marketing, and go-to-market strategies in your interview.
- Demonstrate your ability to work effectively in a fast-paced, early-stage environment by providing examples of your past experiences.
- Showcase your strategic thinking and problem-solving skills by providing examples of how you have approached challenges in the past.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
