📌 Core Information
🔹 Job Title: Senior Director, Consumer Experience & Marketing Strategy
🔹 Company: RVO Health
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Hybrid (In-office Tue, Wed, Thu)
🔹 Category: Health Care
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing a cohesive product and merchandising strategy
- Developing and refining marketing value propositions
- Merchandising registered and authenticated user flows and products
- Championing a user-centric design approach for go-to-market strategy
- Optimizing product experience for revenue growth and retention
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of consumer behavior and digital marketing.
📋 Key Responsibilities
✅ Define and implement a cohesive product and merchandising strategy to create a unified consumer experience at all entry points
✅ Develop, test, and refine marketing value propositions used both within product experiences and across marketing channels
✅ Develop a strategy to merchandise registered and authenticated user flows and products
✅ Champion the GTM strategy and direction for a user-centric design approach
✅ Own innovation and enhancement processes to optimize the product experience - focused on revenue growth and retention
ASSUMPTION: This role involves cross-functional collaboration with product, design, marketing, engineering, and analytics teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in developing DTC go-to-market strategies, with a strong focus on digital health
Required Skills:
- Proven track record of designing and implementing unified user experiences across complex digital platforms
- Expertise in crafting a compelling narrative that articulates the problem you aim to solve and the envisioned future
- Ability to win followership and be an active and collaborative thought partner
- Strong problem-solving skills, utilizing data and industry best practices to drive solutions
Preferred Skills:
- Experience with A/B testing and user research
- Familiarity with Agile methodologies
ASSUMPTION: A background in digital health is highly preferred, as is experience working with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $154,000 - $200,000 per year (based on geographic location, qualifications, and experience)
Benefits:
- LTIP and bonus potential
- Access to a free Udemy for Business subscription
- Health insurance coverage (medical, dental, and vision)
- Life insurance
- Short and long-term disability insurance
- Flexible spending accounts
- Paid time off and holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
- Pharmacy benefits
- Income protection plans
- Pet services plans
- Mental health support
- Wellness coaching
- HSA - Health Savings Account
- Commuter benefits
- Gym & fitness center discount program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the company's stated range in the job posting. However, the actual salary may vary based on the specific candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Health Care
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2022
Company Description:
- RVO Health is a healthcare platform focused on building relationships with people throughout their health and wellness journey
- Founded by joining teams from Red Ventures and UnitedHealth Group’s Optum Health
- Offers a comprehensive benefits program for full-time employees
Company Specialties:
- Healthline Media (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy)
- Healthgrades
- FindCare
- PlateJoy
- Optum Perks, Optum Store, and virtual coaching platforms
Company Website: https://rvohealth.com/
ASSUMPTION: RVO Health is a mid-sized company with a focus on digital health and wellness. It offers a comprehensive benefits package to attract and retain top talent.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Hybrid (In-office Tue, Wed, Thu)
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands
- Opportunities to lead and mentor junior team members
- Chance to shape the consumer experience and marketing strategy for a growing healthcare platform
ASSUMPTION: This role offers significant growth potential within a rapidly expanding company in the digital health space.
🌍 Location & Work Environment
Office Type: In-office (Hybrid)
Office Location(s): 1101 Red Ventures Dr, Fort Mill, SC 29707
Geographic Context:
- Charlotte, North Carolina, is the second-largest city in the state and the 17th-most populous city in the U.S.
- The cost of living in Charlotte is relatively low compared to other major U.S. cities
- The city offers a diverse range of cultural attractions, sports teams, and outdoor activities
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong in-office presence to foster collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- On-site interview with the hiring manager and potential team members
- Final interview with the CMO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Understanding of consumer behavior and digital marketing
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with DTC go-to-market strategies and digital health
- Prepare examples of your past successes in defining and implementing consumer-focused strategies
- Be ready to discuss your approach to data-driven decision-making and A/B testing
ATS Keywords: DTC go-to-market strategies, digital health, consumer experience, marketing strategy, product merchandising, user-centric design, revenue growth, retention
ASSUMPTION: The interview process will focus on assessing your strategic mindset, leadership skills, and understanding of consumer behavior and digital marketing.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Creative Suite (Photoshop, Illustrator)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Asana or similar project management tools
- Confluence or similar collaboration platforms
ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Embrace Change
- Collaborate to Win
- Deliver Results
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you approach defining and implementing a cohesive product and merchandising strategy?
- Can you provide an example of a time when you successfully developed and refined marketing value propositions?
- How do you ensure that your strategies align with a user-centric design approach?
ASSUMPTION: RVO Health values candidates who are data-driven, collaborative, and adaptable, with a strong focus on delivering results.
⚠️ Potential Challenges
- Balancing the needs of consumers, the business, and technical constraints
- Keeping up with the rapidly evolving digital health landscape
- Managing a hybrid team and fostering a strong company culture
- Navigating the complexities of a large, multi-brand healthcare platform
ASSUMPTION: These challenges require strong leadership, strategic thinking, and the ability to adapt to change.
📈 Similar Roles Comparison
- This role is unique in its focus on defining and implementing a cohesive product and merchandising strategy for a digital health platform
- Unlike traditional marketing roles, this position requires a strong understanding of user experience design and product merchandising
- Career progression may involve moving into a VP or C-level role as the company grows
ASSUMPTION: This role offers a unique blend of marketing, product, and user experience design responsibilities, making it an attractive opportunity for candidates with a diverse skill set.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for a new digital health product
- Conducting user research and A/B testing to optimize the consumer experience
- Collaborating with cross-functional teams to launch a new marketing campaign
ASSUMPTION: These projects demonstrate the candidate's ability to define and implement consumer-focused strategies, as well as their capacity to work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term vision for consumer experience and marketing strategy?
- What are the biggest challenges facing the consumer experience and marketing teams currently, and how can this role address them?
- How does RVO Health support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does RVO Health measure the success of its consumer experience and marketing efforts?
ASSUMPTION: These questions will help you better understand the role's context, priorities, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with DTC go-to-market strategies and digital health
- Prepare examples of your past successes in defining and implementing consumer-focused strategies
- Be ready to discuss your approach to data-driven decision-making and A/B testing
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
