📌 Core Information
🔹 Job Title: Senior Director Consumer Marketing
🔹 Company: Acadia Pharmaceuticals Inc.
🔹 Location: Princeton, New Jersey, United States or San Diego, California, United States
🔹 Job Type: Hybrid (3 days in office per week)
🔹 Category: Pharmaceuticals
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the consumer marketing strategy for Nuplazid
- Planning and implementing innovative multi-channel marketing campaigns
- Collaborating with cross-functional teams to ensure brand alignment
- Analyzing metrics to optimize marketing effectiveness and brand success
- Managing marketing budget and agencies to ensure high performance standards
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of consumer behavior and marketing trends in the pharmaceutical industry.
📋 Key Responsibilities
✅ Lead the development and implementation of an innovative, powerful multi-channel consumer marketing plan
✅ Develop breakthrough creative content, including video, digital, social, website, email/CRM, and print
✅ Systematically develop and track metrics for media mix, consumer engagement, and promotional effectiveness
✅ Build a seamless, lock-step partnership with critical partners such as corporate affairs, advocacy, and healthcare professional marketing
✅ Lead consumer KOL/influencer identification and relationship development
✅ Lead patient/care partner ambassador strategy and execution
✅ Proactively manage marketing budget
ASSUMPTION: This role requires strong leadership, strategic planning, and excellent project management skills to successfully execute marketing campaigns and drive brand success.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, healthcare, business administration, or a related field. MBA preferred.
Experience: A minimum of 12 years of progressively responsible experience in the pharmaceutical or biotech industry within the Marketing arena, including digital marketing experience. A minimum of 8 years of experience in a leadership role.
Required Skills:
- Proven track record in consumer marketing, with a focus on digital and social media strategies
- Experience with celebrity marketing campaigns, with elements of both non-brand and branded initiatives
- Strong analytical skills and data-driven decision-making abilities
- Excellent leadership, communication, and project management skills
- Familiarity with the pharmaceutical industry and healthcare marketing landscape
Preferred Skills:
- Experience with Prader-Willi syndrome, Alzheimer’s disease psychosis, or other neuro-psychiatric and neuro-rare diseases
- Fluency in Spanish or another relevant language
ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong background in consumer marketing are preferred for this role.
💰 Compensation & Benefits
Salary Range: $234,000 - $292,200 USD per year
Benefits:
- Discretionary bonus and equity awards based on individual and organizational performance
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off and holiday schedule
- Employee assistance program
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the pharmaceutical industry. Actual compensation may vary depending on experience, performance, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 501-1,000 employees
Founded: 1993, with headquarters in San Diego, California
Company Description:
- Acadia Pharmaceuticals is a biopharmaceutical company focused on developing and commercializing innovative medicines to address unmet medical needs in central nervous system disorders
- The company's portfolio includes Nuplazid, the first and only FDA-approved treatment for hallucinations and delusions associated with Parkinson’s disease psychosis
- Acadia is also developing a pipeline of potential therapies for various neuro-psychiatric and neuro-rare diseases, including Prader-Willi syndrome and Alzheimer’s disease psychosis
Company Specialties:
- Neuroscience
- Pharmaceutical development
- Consumer marketing
- Healthcare professional marketing
Company Website: Acadia.com
ASSUMPTION: Acadia Pharmaceuticals is a well-established company with a strong focus on innovation and patient-centered care in the neuroscience field.
📊 Role Analysis
Career Level: Senior leadership role within the marketing department
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and is responsible for leading a team of marketing professionals
Work Arrangement: Hybrid model, with an average of three days per week in the office
Growth Opportunities:
- Potential career progression to Vice President or other senior marketing roles within the organization
- Expansion of responsibilities based on the success of Nuplazid and the growth of the company's pipeline
- Opportunities to work on diverse therapeutic areas and marketing campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Princeton, New Jersey, and San Diego, California
Office Location(s): 502 Carnegie Center, Suite 300, Princeton, New Jersey 08540, US and 12830 El Camino Real, Suite 400, San Diego, California 92130-3331, US
Geographic Context:
- Princeton, New Jersey: A historic town located near New York City, offering a mix of urban and suburban living with a strong academic and cultural scene
- San Diego, California: A coastal city known for its mild climate, beaches, and vibrant cultural attractions, with a growing biotechnology industry
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: Both office locations offer a dynamic work environment with access to various amenities and resources.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- In-depth interviews with the hiring manager and other team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning skills
- Leadership and team management abilities
- Analytical and data-driven decision-making capabilities
- Cultural fit and alignment with Acadia's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving abilities
- Research Acadia Pharmaceuticals and the pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Consumer Marketing, Digital Marketing, Brand Positioning, Market Research, Creative Development, Multi-Channel Marketing, Data Analysis, KOL Development, Budget Management, Cross-Functional Leadership, Patient Engagement, Healthcare Marketing, Campaign Development, Social Media Marketing, Influencer Marketing, Ambassador Strategy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic marketing skills, leadership abilities, and cultural fit with Acadia Pharmaceuticals.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Google Analytics and other data analysis tools
ASSUMPTION: Proficiency in relevant marketing tools and technologies is required for this role, with a focus on data-driven decision-making and campaign optimization.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: Putting patients first in all decisions and actions
- Innovation: Pursuing creative solutions to address unmet medical needs
- Collaboration: Working together to achieve common goals
- Accountability: Taking responsibility for our actions and their outcomes
Work Style:
- Dynamic and fast-paced, with a focus on results and performance
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- How do you ensure that your marketing strategies and campaigns are patient-centric and aligned with Acadia's mission?
- Can you describe a time when you had to adapt your marketing approach based on data or feedback, and how did you ensure the success of the revised strategy?
- How do you balance the need for innovation with the requirement to maintain brand consistency and adherence to regulatory guidelines in the pharmaceutical industry?
ASSUMPTION: Candidates who demonstrate a strong alignment with Acadia's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a complex marketing budget and ensuring optimal resource allocation
- Navigating the regulatory landscape and ensuring compliance with pharmaceutical industry guidelines
- Balancing the need for innovation with the requirement to maintain brand consistency and adherence to regulatory guidelines
- Working effectively with cross-functional teams and stakeholders to ensure alignment and successful execution of marketing campaigns
ASSUMPTION: The successful candidate for this role will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on consumer marketing for a specific pharmaceutical product, Nuplazid, and requires a deep understanding of both consumer behavior and the pharmaceutical industry
- Compared to other marketing roles in the pharmaceutical industry, this position offers a unique blend of strategic planning, creative development, and data analysis responsibilities
- Career progression in this role may lead to opportunities in other therapeutic areas or senior marketing positions within the organization
ASSUMPTION: Candidates with experience in consumer marketing within the pharmaceutical industry will find this role to be a unique and attractive opportunity.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to raise awareness and drive patient engagement for Nuplazid
- Conducting market research to identify patient needs and preferences, and using insights to optimize marketing strategies
- Collaborating with healthcare professionals and patient advocacy groups to develop and implement targeted marketing campaigns
ASSUMPTION: The successful candidate for this role will have experience working on similar marketing projects and be able to apply their knowledge to drive brand success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Nuplazid and the company's pipeline?
- What are the most significant challenges facing the Nuplazid brand, and how can this role address them?
- How does Acadia support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and how you can contribute to the brand's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Acadia's careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving abilities
- Research Acadia Pharmaceuticals and the pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
