📌 Core Information
🔹 Job Title: Senior Director, Consumer Marketing
🔹 Company: Lark Health
🔹 Location: Mountain View, California
🔹 Job Type: Full-Time
🔹 Category: Health Care
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: Remote (United States only)
🚀 Job Overview
Key aspects of this role include:
- Leading consumer marketing strategy across the full funnel
- Driving acquisition, onboarding, engagement, and retention campaigns
- Collaborating with cross-functional teams to enhance customer journeys
- Optimizing marketing budget and measuring performance
- Representing Lark in external presentations and stakeholder meetings
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in consumer marketing to drive measurable growth and improve customer experiences.
📋 Key Responsibilities
✅ Develop and maintain a comprehensive, data-driven marketing strategic roadmap
✅ Build omnichannel campaigns to increase awareness and drive enrollment
✅ Partner with product and content teams to optimize onboarding flows for conversion
✅ Drive lifecycle strategies, including CRM, push, SMS, and in-app messaging to increase member retention and satisfaction
✅ Develop a deep understanding of user behaviors, barriers, and motivators through data and research
✅ Translate insights into powerful positioning and messaging strategies
✅ Manage the marketing budget to ensure efficient resource allocation while monitoring key performance indicators
✅ Represent Lark in external presentations, RFP/RFI responses, and meetings with partner stakeholders
ASSUMPTION: The ideal candidate will have a proven track record in consumer marketing, strong analytical skills, and experience working with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years of experience in marketing, product marketing, and/or customer experience management with high-engagement consumer products, especially mobile apps in health plan, PBM or virtual care/digital health
Required Skills:
- Success in building campaigns across multiple channels
- Experience building operational marketing systems
- Strong analytical skills and data literacy
- Track record of improving executional efficiency and campaign automation
- Experienced with CRM tools (Braze, Salesforce Marketing Cloud), data literacy (Tableau), and growth frameworks
- Strong track record of campaign performance improvement
- Familiarity with HIPAA, TCPA, and healthcare-related marketing compliance requirements
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience working in a remote or hybrid environment
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with a strong background in consumer marketing, proven analytical skills, and experience working with cross-functional teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $173,640 - $246,500 (based on experience and location)
Benefits:
- Comprehensive benefits package
- Bonus program
- Stock awards
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's location, job level, and verified job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Health Care, specifically digital health and chronic disease management
Company Size: 51-200 employees (mid-sized company, offering opportunities for growth and impact)
Founded: 2011 (over a decade of experience in the digital health space)
Company Description:
- Lark Health is a leading expert in AI digital health technology, creating compassionate technology that empowers people to live healthier lives
- Specializes in chronic disease management and prevention, with a focus on obesity, prediabetes, diabetes, and hypertension
- Offers real-time, personalized care coaching delivered through an easy-to-use, text message-like interface
Company Specialties:
- Chronic Disease Management
- Health and Wellness
- Prediabetes
- Digital Health
- Behavior Change
- Artificial Intelligence
- Population Health
- Diabetes
- and Hypertension
Company Website: https://www.lark.com/
ASSUMPTION: Lark Health is a well-established company in the digital health space, with a strong focus on chronic disease management and prevention. They value innovation and data-driven decision making.
📊 Role Analysis
Career Level: Senior Director (executive-level role with significant strategic impact)
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a team of marketing professionals
Work Arrangement: Remote (solely), requiring residence within the United States
Growth Opportunities:
- Potential to grow into a Chief Marketing Officer role as the company expands
- Opportunities to lead and mentor team members, fostering professional development
- Chance to make a significant impact on Lark's marketing strategy and customer experiences
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape Lark's marketing strategy and lead a team of marketing professionals.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Mountain View, California (headquarters)
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, offering a vibrant tech industry and diverse culture
- The Bay Area provides ample opportunities for networking and professional growth
- California offers a wide range of climates and outdoor activities, with easy access to beaches, mountains, and national parks
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the Bay Area location provides ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, followed by a Q&A session with the team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision making
- Campaign management and optimization experience
- Cross-functional collaboration and leadership skills
- Alignment with Lark's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your consumer marketing experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic mindset
- Be ready to discuss your approach to campaign optimization and data-driven decision making
- Demonstrate your understanding of Lark's mission and values, and how your skills and experience align with the role
ATS Keywords: Consumer Marketing, Campaign Management, Data-Driven Strategy, CRM Tools, Operational Marketing Systems, Cross-Functional Leadership, Healthcare Marketing Compliance
ASSUMPTION: Lark's interview process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a focus on consumer marketing experience and achievements.
🛠️ Tools & Technologies
- CRM tools: Braze, Salesforce Marketing Cloud
- Data literacy tools: Tableau
- Growth frameworks: Various, depending on the candidate's experience and preferences
ASSUMPTION: The ideal candidate will have experience with CRM tools and data literacy tools, as well as familiarity with various growth frameworks.
👔 Cultural Fit Considerations
Company Values:
- Compassionate: We prioritize empathy and understanding in all our interactions
- Innovative: We embrace creativity and continuous learning
- Data-Driven: We make decisions based on data and evidence
- Collaborative: We work together to achieve our goals
Work Style:
- Remote-friendly: We value work-life balance and flexibility
- Data-driven: We make decisions based on data and evidence
- Collaborative: We work together to achieve our goals
- Results-oriented: We focus on achieving measurable outcomes
Self-Assessment Questions:
- Do you have a proven track record of driving measurable growth in consumer marketing campaigns?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you thrive in a data-driven environment and enjoy optimizing campaigns based on performance metrics?
ASSUMPTION: Lark values candidates who are compassionate, innovative, data-driven, and collaborative, with a strong focus on achieving measurable results in a remote work environment.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment
- Balancing strategic planning with day-to-day campaign management
- Adapting to a fast-paced, dynamic work environment
- Navigating the complexities of healthcare marketing compliance
ASSUMPTION: The ideal candidate will have experience working remotely, managing teams, and navigating complex marketing compliance requirements in the healthcare industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on consumer marketing in the healthcare industry
- This role requires a strong understanding of healthcare marketing compliance and regulations
- Career progression may include opportunities to lead a marketing team or become a Chief Marketing Officer
ASSUMPTION: This role is unique in its focus on consumer marketing in the healthcare industry, requiring a strong understanding of healthcare marketing compliance and regulations.
📝 Sample Projects
- Developing and executing a comprehensive marketing roadmap to drive acquisition, onboarding, engagement, and retention
- Optimizing campaign performance through A/B testing and data analysis
- Collaborating with cross-functional teams to enhance customer journeys and improve user experiences
ASSUMPTION: The ideal candidate will have experience developing and executing marketing roadmaps, optimizing campaign performance, and collaborating with cross-functional teams to enhance customer journeys.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the key priorities for this role in the first 90 days?
- How does Lark support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the consumer marketing team, and how can this role address them?
- How does Lark measure the success of its consumer marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, Lark's marketing team, and the company's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your consumer marketing experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic mindset
- Demonstrate your understanding of Lark's mission and values, and how your skills and experience align with the role
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
