📌 Core Information
🔹 Job Title: Senior Director, Content Insights & Planning
🔹 Company: Tubi
🔹 Location: Los Angeles, CA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading a team focused on uncovering and communicating impactful insights to inform content strategy, merchandising, programming, and acquisitions decisions.
- Partnering closely with stakeholders to develop frameworks and recommendations that guide investment decisions and drive long-term audience growth.
- Working with senior leadership and cross-functional teams to surface actionable learnings that shape Tubi’s content offering and merchandising.
- Driving insight-backed recommendations to support merchandising efforts, audience segmentation analysis, and content roadmap planning.
ASSUMPTION: This role requires a strategic, highly analytical, and business-minded leader with a deep understanding of the streaming landscape and experience working closely with content, product, and data science teams.
📋 Key Responsibilities
✅ Lead the development of content performance frameworks and audience insights that drive strategy across Original Programming, Content Acquisition & Partnerships, and Scheduling.
✅ Deliver recurring and ad hoc reporting to executive leadership, synthesizing complex data into actionable insights that inform strategic direction and investment decisions.
✅ Drive insight-backed recommendations to support merchandising efforts, audience segmentation analysis, and content roadmap planning.
✅ Partner cross-functionally to provide data-backed content highlights, performance readouts, and scheduling insights that support strategic planning cycles.
✅ Identify and communicate emerging trends in viewer behavior, content consumption, and platform performance to guide future merchandising, programming, and acquisition strategies.
ASSUMPTION: This role involves working with large datasets, complex analytics tools, and collaborating with various teams to derive meaningful insights and drive strategic decisions.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Economics, Statistics, or a related discipline). Advanced degree preferred.
Experience: 10+ years of experience in content analytics, business intelligence, or strategic insights within a streaming or digital media environment.
Required Skills:
- Strong expertise in content performance measurement, audience segmentation, and predictive modeling.
- Proven success translating complex data into actionable recommendations for creative and strategic stakeholders.
- Deep understanding of the streaming landscape, including Originals development, content acquisition, and viewer behavior patterns.
- Exceptional storytelling skills, with the ability to influence at the executive level through data and narrative.
- Advanced Excel and data visualization skills; experience with BI tools like Looker, Tableau, or similar.
- Strong understanding of data pipelines, experimentation design, and measurement frameworks.
- Highly organized, detail-oriented, and comfortable working in a fast-paced, evolving environment.
Preferred Skills:
- Experience working with large datasets and performing complex data analysis.
- Familiarity with SQL or other programming languages for data manipulation.
- Experience with data visualization tools like Tableau or Power BI.
ASSUMPTION: Given the role's focus on strategic insights and cross-functional collaboration, a strong business acumen and the ability to communicate effectively with both technical and non-technical stakeholders are essential.
💰 Compensation & Benefits
Salary Range: $163,700 to $233,900/year (California-specific range provided, may vary based on location and experience)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k) Plan
- Paid Time Off
- Annual Discretionary Bonus
- Long-Term Incentive Plan
- Flexible Time Off Policy
- Generous Parental Leave Program
- Monthly Wellness Reimbursement
Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week in the Los Angeles office)
ASSUMPTION: The provided salary range is based on the California-specific compensation information provided in the job listing. For other locations, the salary range may vary based on the cost of living and local market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. Tubi is a leading ad-supported video-on-demand service, offering a personalized experience and a vast content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels.
Company Size: 501-1,000 employees. As part of the Tubi Media Group, a division of Fox Corporation, Tubi offers a dynamic and collaborative work environment.
Founded: Tubi was founded in 2014 and has since grown to become the most watched free TV and movie streaming service in the U.S.
Company Description:
- Tubi is dedicated to providing all people access to all the world’s stories, offering a diverse range of content for every taste.
- The company engages audiences through a personalized experience and a vast content library, making it a popular choice for viewers seeking free, accessible entertainment.
- Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
Company Specialties:
- Free TV and movie streaming
- Entertainment
- Streaming and advertising
Company Website: https://tubitv.com/home
ASSUMPTION: As a leading entertainment provider, Tubi offers a unique opportunity for professionals in the content and analytics fields to grow and make a significant impact on the company's success.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to senior leadership within the Content organization.
Reporting Structure: This role will lead a team focused on content insights and planning, collaborating with various stakeholders across Content, Data Science & Analytics, Product, and Finance.
Work Arrangement: Hybrid work arrangement, with 2-3 days per week in the Los Angeles office and the remainder of the time working remotely.
Growth Opportunities:
- Potential to grow within the Content organization or explore opportunities in related fields like Data Science & Analytics or Product.
- Chance to work on high-impact projects that directly influence Tubi’s content strategy and audience growth.
- Opportunity to develop leadership skills and mentor team members.
ASSUMPTION: Given the role's focus on strategic insights and cross-functional collaboration, there are ample opportunities for professional growth and development within Tubi.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a modern office located in Los Angeles, California.
Office Location(s): 10250 Constellation Blvd, Los Angeles, California 90067, US
Geographic Context:
- The Los Angeles office is located in the heart of the entertainment industry, providing easy access to industry events, networking opportunities, and a vibrant cultural scene.
- Los Angeles offers a diverse range of neighborhoods and communities, with various housing options and amenities to suit different lifestyles.
- The city is known for its Mediterranean climate, with mild winters and warm summers, making it an attractive place to live and work year-round.
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days per week in the office and the remainder of the time working remotely).
ASSUMPTION: The hybrid work arrangement offers flexibility and a healthy work-life balance, while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team.
- In-depth phone or video interview with the team lead or other team members.
- Final on-site or video interview with senior leadership.
Key Assessment Areas:
- Data analysis and interpretation skills.
- Strategic thinking and problem-solving abilities.
- Communication and presentation skills, with an emphasis on storytelling.
- Cultural fit and alignment with Tubi's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content analytics, business intelligence, and strategic insights.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication abilities, and cultural fit.
- Be ready to discuss your approach to data analysis, interpretation, and presentation, as well as your experience working with cross-functional teams.
ATS Keywords: Content Analytics, Business Intelligence, Strategic Insights, Content Performance Measurement, Audience Segmentation, Predictive Modeling, Data Visualization, Storytelling, Data Pipelines, Experimentation Design, Measurement Frameworks, Cross-Functional Collaboration, Data-Driven Decision Making, Content Strategy, Programming, Acquisitions
ASSUMPTION: The interview process will focus on assessing your technical skills, strategic thinking, and cultural fit, with a strong emphasis on your ability to communicate complex data insights effectively.
🛠️ Tools & Technologies
- BI tools: Looker, Tableau, or similar
- Data visualization tools: Tableau, Power BI, or similar
- Programming languages: SQL, Python, or R (for data manipulation and analysis)
- Spreadsheet software: Microsoft Excel
ASSUMPTION: Familiarity with industry-standard BI tools, data visualization tools, and programming languages for data manipulation and analysis will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passionate about storytelling and providing access to all the world’s stories.
- Data-driven and committed to using insights to inform decision-making.
- Collaborative and inclusive, fostering a diverse and equitable work environment.
- Adaptable and innovative, embracing change and continuous learning.
Work Style:
- Fast-paced and dynamic, with a focus on driving results and achieving goals.
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration.
- Data-driven and analytical, with a focus on using insights to inform decision-making.
Self-Assessment Questions:
- How do your personal values align with Tubi's commitment to providing access to all the world’s stories and fostering a diverse and inclusive work environment?
- Describe a time when you had to communicate complex data insights to non-technical stakeholders. How did you approach this challenge, and what was the outcome?
- How do you stay organized and manage your time effectively in a fast-paced, evolving environment?
ASSUMPTION: Tubi values candidates who are passionate about storytelling, data-driven, collaborative, adaptable, and committed to fostering a diverse and inclusive work environment.
⚠️ Potential Challenges
- Working with large datasets and complex analytics tools may present technical challenges that require problem-solving and troubleshooting skills.
- Collaborating with various teams and stakeholders may require strong communication and interpersonal skills to ensure alignment and buy-in for data-driven recommendations.
- The fast-paced and evolving nature of the streaming landscape may necessitate adaptability and continuous learning to stay current with industry trends and best practices.
- The hybrid work arrangement may present challenges in maintaining work-life balance and fostering a strong team culture.
ASSUMPTION: These potential challenges can be mitigated through strong problem-solving skills, effective communication, adaptability, and a commitment to fostering a positive and inclusive work environment.
📈 Similar Roles Comparison
- Compared to other content analytics roles in the streaming industry, this role places a greater emphasis on strategic insights and cross-functional collaboration, with a broader scope of responsibilities.
- Industry-specific context: The streaming landscape is highly competitive and dynamic, with a strong focus on data-driven decision-making and continuous innovation.
- Career path comparison: This role offers opportunities for professional growth and development within the Content organization or exploration of opportunities in related fields like Data Science & Analytics or Product.
ASSUMPTION: This role offers a unique opportunity to drive strategic insights and influence content strategy within a leading entertainment provider, with ample opportunities for professional growth and development.
📝 Sample Projects
- Developing a content performance framework that optimizes title mix and drives long-term audience growth.
- Analyzing audience segmentation data to inform personalized content experiences and targeted merchandising campaigns.
- Collaborating with the Content Acquisition & Partnerships team to identify and evaluate potential content acquisition opportunities based on data-driven insights.
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, highlighting the opportunity to drive impactful insights and influence content strategy.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader Content organization?
- How does Tubi support the professional growth and development of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tubi foster a data-driven culture, and what are some examples of data-driven decision-making in action?
- What are the biggest challenges facing the Content organization, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content analytics, business intelligence, and strategic insights.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication abilities, and cultural fit.
- Be ready to discuss your approach to data analysis, interpretation, and presentation, as well as your experience working with cross-functional teams.
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
