Senior Director, Corporate Marketing

📌 Core Information

🔹 Job Title: Senior Director, Corporate Marketing

🔹 Company: Doppel

🔹 Location: Remote (Telecommute)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive corporate marketing strategy to elevate Doppel's brand presence and drive growth.
• Leading a high-performing team of content creators, copywriters, designers, and social media specialists.
• Overseeing the creation of high-quality, engaging, and technically accurate content across various formats.
• Managing Doppel's visual brand identity, tone of voice, and ensuring brand consistency across all touchpoints.
• Driving thought leadership, engaging target audiences, and supporting aggressive growth targets.

ASSUMPTION: The ideal candidate will have a strong understanding of the cybersecurity industry, exceptional storytelling abilities, and a proven track record of building and managing high-performing teams.

📋 Key Responsibilities

✅ Content Strategy & Execution: Develop and implement a holistic content marketing strategy aligned with Doppel's business goals, marketing objectives, and sales funnel stages. Oversee the creation of high-quality, engaging, and technically accurate content, ensuring all content is optimized for SEO, brand voice, and target audience.

✅ Brand Management: Evolve and own Doppel's visual brand identity and establish tone of voice. Oversee the design and production of marketing collateral, social media graphics, and video content. Ensure brand consistency across all marketing materials touchpoints. Monitor brand perception and develop strategies to enhance brand reputation and recognition within the cybersecurity market.

✅ Creative Direction: Lead the creative vision for all marketing assets, ensuring visual appeal, innovation, and alignment with brand guidelines. Manage external creative agencies and freelancers as needed.

✅ Social Media Strategy: Develop and execute a robust social media strategy to increase brand awareness, drive engagement, and generate leads across relevant platforms. Monitor social media trends, analyze performance metrics, and adapt strategies for optimal impact. Manage community engagement and online reputation.

✅ External Communications: Lead external PR efforts to drive quality coverage about Doppel in top-tier media. Partner with internal stakeholders and the external PR agency to craft compelling narratives and announcements demonstrating Doppel’s technical innovation, thought leadership, and business momentum.

✅ Team Leadership & Development: Build, mentor, and lead a high-performing team of content creators, copywriters, designers, and social media specialists. Foster a collaborative and innovative environment, encouraging continuous learning and professional growth. Manage budgets and resources effectively to maximize content impact.

✅ Performance Measurement & Optimization: Establish key performance indicators (KPIs) for all content, brand, creative, and social media initiatives. Regularly analyze performance data, generate insights, and iterate on strategies to improve effectiveness and ROI. Present reports and recommendations to senior leadership.

✅ Cross-functional Collaboration: Collaborate closely with Product Marketing, Product Management, Sales, and Engineering teams to ensure content accuracy, relevance, and alignment with product launches and market needs. Partner with PR and analyst relations to amplify key messages and secure media coverage.

ASSUMPTION: The role requires strong leadership, interpersonal, and presentation skills, as well as the ability to thrive in a fast-paced, evolving environment and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field; Master's degree preferred.

Experience: 12+ years of progressive experience in content marketing, brand management, creative direction, and social media, with at least 5 years in a leadership role. Proven experience working within the cybersecurity or B2B SaaS technology industry. Deep understanding of cybersecurity concepts, trends, and challenges preferred.

Required Skills:

• Exceptional written and verbal communication skills, with a strong portfolio showcasing diverse content formats and successful campaigns.
• Demonstrated ability to develop and execute comprehensive content strategies that drive measurable results.
• Strong creative vision and an eye for compelling design and visual storytelling.
• Proficiency with content marketing platforms, SEO tools, social media management tools, and analytics platforms.
• Experience managing budgets and external vendors.
• Ability to thrive in a fast-paced, evolving environment and manage multiple projects simultaneously.
• Strong leadership, interpersonal, and presentation skills.

Preferred Skills:

• Experience working with generative AI in a marketing context.
• Familiarity with the Doppel platform and its unique value proposition.

ASSUMPTION: While not explicitly stated, having experience with generative AI and familiarity with the Doppel platform could provide a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Director role in the cybersecurity industry, the estimated salary range is $180,000 - $250,000 per year. This range may vary depending on the candidate's experience, skills, and location.

Benefits:

• Competitive salary
• Comprehensive benefits package
• Opportunities for professional growth and development

Working Hours: Full-time, typically 40 hours per week. However, the role may require additional hours during peak periods or to meet project deadlines.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final offer.

📌 Applicant Insights

🔍 Company Context

Industry: Doppel operates in the cybersecurity industry, focusing on social engineering defense and protecting businesses from digital deception. The company uses generative AI to disrupt attackers' tactics and infrastructures, providing holistic protection against phishing, impersonation, and online fraud.

Company Size: Doppel is a mid-sized company with 51-200 employees, providing a collaborative and inclusive work environment with opportunities for professional growth and development.

Founded: Doppel was founded in 2022, making it a relatively new player in the cybersecurity landscape with a strong focus on innovation and disruption.

Company Description:

• Doppel is the first platform built to dismantle digital deception at scale, using generative AI to outsmart the internet’s biggest threat—social engineering.
• The company scans over 150 million entities daily and deploys continuously adaptive AI SOC agents, paired with expert human analysts, to uncover and disrupt the infrastructure behind phishing, impersonation, and online fraud before attacks can spread.
• Doppel's Threat Grid turns every customer signal into shared intelligence, making each disruption smarter, faster, and more effective.

Company Specialties:

• Executive Protection
• Digital Risk Protection
• Brand Protection
• Social Engineering
• Advanced Email Security
• Phishing Response
• Generative AI

Company Website: doppel.com

ASSUMPTION: Doppel's focus on generative AI and innovative approaches to cybersecurity sets it apart from traditional cybersecurity companies, offering unique opportunities for growth and impact.

📊 Role Analysis

Career Level: The Senior Director, Corporate Marketing role is a senior-level position, reporting directly to the SVP of Marketing and overseeing a team of content creators, copywriters, designers, and social media specialists.

Reporting Structure: This role reports to the SVP of Marketing and has direct reports within the marketing department.

Work Arrangement: The role is fully remote, allowing for flexibility and work-life balance.

Growth Opportunities:

• As Doppel continues to grow, there will be opportunities for the Senior Director to expand their team and take on additional responsibilities.
• The company's focus on innovation and disruption may present opportunities for the Senior Director to explore new marketing channels and strategies.
• Doppel's commitment to professional growth and development provides opportunities for the Senior Director to enhance their skills and advance their career within the company.

ASSUMPTION: The Senior Director's role is crucial to Doppel's growth and success, offering significant opportunities for impact and career advancement.

🌍 Location & Work Environment

Office Type: Fully remote work environment, with no physical office required.

Office Location(s): N/A (fully remote)

Geographic Context:

• Doppel's fully remote work environment allows for a global talent pool and increased flexibility for employees.
• The company's focus on innovation and disruption may require employees to work outside of standard business hours to meet project deadlines or collaborate with team members in different time zones.
• Doppel's commitment to a collaborative and inclusive work environment fosters a positive and supportive work culture.

Work Schedule: Full-time, typically 40 hours per week. However, the role may require additional hours during peak periods or to meet project deadlines.

ASSUMPTION: Doppel's fully remote work environment offers employees the flexibility to balance their personal and professional lives while still maintaining a strong connection to the company and its mission.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR department to assess cultural fit and basic qualifications.
• In-depth phone or video interview with the hiring manager (SVP of Marketing) to discuss the role, responsibilities, and candidate's qualifications.
• Final interview with key stakeholders, including team members and other senior leaders, to assess cultural fit, leadership skills, and strategic thinking.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Strategic thinking and ability to develop and execute comprehensive content strategies.
• Strong leadership, interpersonal, and presentation skills.
• Deep understanding of the cybersecurity industry and Doppel's unique value proposition.
• Proven experience managing high-performing teams and driving results through content marketing efforts.
• Ability to thrive in a fast-paced, evolving environment and manage multiple projects simultaneously.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in content marketing, brand management, and social media strategy.
• Include specific examples of successful content marketing campaigns you've led and the results you've achieved.
• Demonstrate your understanding of Doppel's unique value proposition and how your skills and experience align with the company's mission and goals.
• Prepare thoughtful questions to ask the interviewer about Doppel's culture, growth plans, and the team you'll be working with.

ATS Keywords: Content Marketing, Brand Management, Social Media Strategy, Cybersecurity, B2B SaaS, Team Leadership, Performance Measurement, Cross-functional Collaboration, Generative AI

ASSUMPTION: Doppel's ATS may prioritize candidates who include relevant keywords in their resumes and cover letters, so it's essential to tailor your application materials to highlight these skills and experiences.

🛠️ Tools & Technologies

• Content marketing platforms (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics platforms (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Video editing tools (e.g., iMovie, Adobe Premiere Pro)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Doppel's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Doppel values creativity, continuous learning, and pushing the boundaries of what's possible in cybersecurity.
• Collaboration: Doppel fosters a collaborative and inclusive work environment, encouraging teamwork and cross-functional collaboration.
• Integrity: Doppel is committed to acting with honesty, transparency, and ethical decision-making in all aspects of its business.
• Customer-centric: Doppel prioritizes understanding and addressing the unique needs and challenges of its customers, providing tailored solutions and exceptional customer support.

Work Style:

• Fast-paced: Doppel operates in a dynamic and evolving environment, requiring employees to adapt quickly to change and prioritize their time effectively.
• Results-driven: Doppel values employees who take ownership of their work, set ambitious goals, and consistently deliver high-quality results.
• Data-driven: Doppel uses data and analytics to inform decision-making, measure performance, and optimize marketing strategies.
• Creative: Doppel encourages employees to think outside the box, take calculated risks, and challenge the status quo.

Self-Assessment Questions:

• How do you align with Doppel's commitment to innovation and pushing the boundaries of what's possible in cybersecurity?
• How do you approach collaboration and cross-functional teamwork in a remote work environment?
• How do you balance creativity and data-driven decision-making in your marketing strategies?

ASSUMPTION: Doppel's commitment to innovation, collaboration, and customer-centricity creates a unique work environment that requires employees to be adaptable, results-driven, and data-driven in their approach to marketing and brand management.

⚠️ Potential Challenges

• The fully remote work environment may present challenges in building and maintaining a strong team culture and fostering collaboration among team members.
• The fast-paced and evolving nature of the cybersecurity industry may require the Senior Director to adapt quickly to new trends, technologies, and threats.
• The role's broad scope and responsibilities may present challenges in prioritizing tasks, managing time effectively, and balancing multiple projects simultaneously.
• The competitive nature of the cybersecurity industry may require the Senior Director to continuously innovate and differentiate Doppel's brand and marketing efforts to stand out from competitors.

ASSUMPTION: The Senior Director, Corporate Marketing role presents unique challenges and opportunities for growth and impact, requiring a strategic and adaptable leader to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Senior Director, Corporate Marketing role at Doppel requires a deep understanding of the cybersecurity industry and the unique challenges and threats faced by Doppel's customers.
• While the role shares similarities with other senior marketing roles, such as overseeing a team of content creators and managing brand identity, the focus on generative AI and innovative approaches to cybersecurity sets it apart.
• Career progression in this role may involve expanding the team, taking on additional responsibilities, and potentially moving into a Chief Marketing Officer (CMO) or similar executive role as Doppel continues to grow and scale.

ASSUMPTION: The Senior Director, Corporate Marketing role at Doppel offers a unique opportunity for a strategic and creative leader to shape the brand and voice of a leading cybersecurity innovator and drive its growth and success.

📝 Sample Projects

• Developing and executing a comprehensive content marketing strategy to support Doppel's expansion into a new geographic region or vertical market.
• Launching a targeted social media campaign to raise brand awareness and generate leads among a specific customer segment, such as small and medium-sized businesses (SMBs) or enterprise-level organizations.
• Creating a thought leadership series featuring Doppel's experts and industry influencers to establish the company's reputation as a trusted authority in the cybersecurity landscape.

ASSUMPTION: The specific projects undertaken by the Senior Director, Corporate Marketing will vary depending on Doppel's current growth initiatives, market trends, and customer needs.

❓ Key Questions to Ask During Interview

• How does Doppel plan to differentiate its brand and marketing efforts in the competitive cybersecurity landscape?
• What are the key priorities for the first 90 days in this role, and how will my work contribute to Doppel's growth and success?
• How does Doppel support the professional growth and development of its marketing team members, and what opportunities exist for advancement within the company?
• What are the most significant challenges facing Doppel's marketing efforts, and how can my skills and experience help address these issues?
• How does Doppel measure the success of its content marketing campaigns, and what key performance indicators (KPIs) are most important for tracking progress and optimizing strategies?

ASSUMPTION: Asking thoughtful and strategic questions during the interview process demonstrates your interest in the role and your commitment to Doppel's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in content marketing, brand management, and social media strategy.
• Prepare a portfolio or examples of your work showcasing your ability to develop and execute comprehensive content strategies, manage brand identity, and drive results through content marketing efforts.
• Prepare thoughtful questions to ask the interviewer about Doppel's culture, growth plans, and the team you'll be working with.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.