📌 Core Information
🔹 Job Title: Senior Director, Creative Strategy & Content - HST
🔹 Company: The Coca-Cola Company
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Experienced (6+ years)
🔹 Remote Status: On-site (00% - 25% travel required)
🚀 Job Overview
Key aspects of this role include:
- Providing thought leadership in marketing, creative strategy, and communication campaigns for global, regional, and local brands.
- Creating and delivering compelling retail experiences that resonate with target audiences.
- Leading project teams to achieve milestones and objectives while operating independently in a complex environment.
- Supporting the Senior Director in developing a vision and strategic direction for the category.
- Working with creative, brand strategy, and innovation resources to define brand vision, BVA, BBEI, and translate brand vision into creative and shopper guidelines.
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive brand growth and innovation across multiple brands and markets.
📋 Key Responsibilities
✅ Support the Senior Director in developing a vision and strategic direction for the category.
✅ Work with creative, brand strategy, and innovation resources to define brand vision, BVA, BBEI, and translate brand vision into creative and shopper guidelines.
✅ Lead the development of shopper strategies across 6 global HST brands.
✅ Work with agency partners, taking the lead on all briefings, reviews, and feedback to develop and deliver world-class shopper execution.
✅ Ensure that all creative work is on brand, on strategy, and delivers towards agreed-upon KPIs.
✅ Understand current and future business needs so that creative work can be developed to help achieve commercial outcomes.
✅ Support marketing transformation initiatives to unlock a world-class marketing organization.
✅ Support overall engagement and inspiration of the global brand community.
✅ Manage allocated budget.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and project leadership to deliver successful brand campaigns and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (MBA preferred).
Experience: 6+ years of marketing experience in roles related to creative design and brand communication.
Required Skills:
- Proven experience managing creative processes.
- Experience collaborating with cross-functional/creative teams.
- Ability to manage complex timelines and multiple stakeholders, including agency partners.
- Ability to effectively lead the execution of multi-channel and/or multi-market communication campaigns.
- Comfort with consumer and business analytics, human insights, assets, partnerships, and business & commercial acumen.
Preferred Skills:
- Experience working with the Coca-Cola Company (TCCC) brands.
- Fluency in multiple languages.
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on creative strategy and brand communication. They should be comfortable working in a complex, global environment and collaborating with diverse teams.
💰 Compensation & Benefits
Salary Range: $189,000 - $217,000 per year (base pay offered may vary depending on geography, job-related knowledge, skills, and experience).
Benefits:
- Medical, financial, and other benefits (dependent on the position).
Working Hours: Full-time (40 hours per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles at the Coca-Cola Company. Actual compensation may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on non-alcoholic beverages. The company's portfolio includes sparkling soft drinks, water, sports, coffee, tea, juice, value-added dairy, and plant-based beverage brands, sold in more than 200 countries and territories worldwide.
Company Size: The Coca-Cola Company has 10,000+ employees globally, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into one of the world's most recognizable and iconic brands.
Company Description:
- The Coca-Cola Company is a total beverage company, offering a wide range of beverages to meet diverse consumer needs and preferences.
- The company is committed to refreshing the world and making a difference by promoting sustainability, water replenishment, packaging recycling, and carbon emissions reductions across its value chain.
- The Coca-Cola Company seeks to positively impact people's lives, communities, and the planet through its business operations and initiatives.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company's extensive global presence and diverse product portfolio provide unique opportunities for career growth and development within the marketing and advertising fields.
📊 Role Analysis
Career Level: This role is at the senior director level, requiring a high degree of strategic thinking, leadership, and expertise in creative strategy and brand communication.
Reporting Structure: The Senior Director, Creative Strategy & Content - HST reports directly to the Global Category President and works closely with global marketing sub-functions and OU Category Leads.
Work Arrangement: This role requires on-site work with occasional travel (00% - 25%).
Growth Opportunities:
- Potential to work on high-impact, global brand campaigns.
- Opportunities to collaborate with and learn from industry-leading creative and marketing professionals.
- Possibility to gain experience working across multiple brands and categories within the Coca-Cola portfolio.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile campaigns, collaborate with industry experts, and gain experience across multiple brands and categories.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's Atlanta headquarters offers a modern, collaborative work environment with on-site amenities and resources.
Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US
Geographic Context:
- Atlanta, Georgia, is the headquarters of The Coca-Cola Company and serves as a major hub for the global beverage industry.
- The city offers a diverse cultural scene, vibrant neighborhoods, and a thriving job market.
- Atlanta is well-connected by major highways and Hartsfield-Jackson Atlanta International Airport, making it easily accessible for both local and international travel.
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional travel and project demands.
ASSUMPTION: The Atlanta office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development within the global beverage industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screen with the hiring manager or HR representative.
- On-site or virtual interview with the Global Category President and other key stakeholders.
- Final decision and offer extension.
Key Assessment Areas:
- Strategic thinking and creative problem-solving.
- Leadership and team management skills.
- Cross-functional collaboration and stakeholder management.
- Cultural fit and alignment with The Coca-Cola Company's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of The Coca-Cola Company's brand portfolio and marketing strategies.
- Prepare examples of your creative work and campaign successes to discuss during the interview.
- Research the company's mission, values, and recent initiatives to show your enthusiasm and alignment with the organization.
ATS Keywords: Creative Strategy, Brand Communication, Campaign Development, Agency Management, Stakeholder Engagement, Global Brands, HST, Marketing Transformation, Budget Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cultural fit, with a strong emphasis on creative strategy and brand communication expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Creative design software (e.g., Adobe Creative Suite, Sketch, Figma)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, project management tools, and creative design software. Familiarity with data analysis and visualization tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Leadership: Inspire and empower others to be their best.
- Collaboration: Work together, building a culture of teamwork and inclusion.
- Integrity: Uphold the highest ethical standards in all actions and decisions.
Work Style:
- Strategic: Focus on long-term goals and objectives, driving results through innovative thinking and creative problem-solving.
- Collaborative: Work effectively with cross-functional teams and stakeholders to achieve shared goals.
- Adaptable: Embrace change and continuously learn and grow in a dynamic and evolving business environment.
Self-Assessment Questions:
- How do your personal values align with The Coca-Cola Company's core values of leadership, collaboration, and integrity?
- Describe a time when you successfully led a creative project or campaign, and how your work style contributed to its success.
- How do you approach working with diverse teams and stakeholders, and how have you navigated cultural differences in previous roles?
ASSUMPTION: The Coca-Cola Company values a diverse and inclusive work environment, with a strong focus on collaboration, integrity, and strategic thinking. Candidates should be adaptable, culturally aware, and committed to driving results through innovative and creative problem-solving.
⚠️ Potential Challenges
- Managing multiple stakeholders and agency partners across global brands and markets.
- Balancing creative vision and strategic direction with commercial outcomes and business needs.
- Operating in a complex, fast-paced environment with tight deadlines and competing priorities.
- Navigating a large, global organization with diverse teams and cultures.
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, strategic thinking, and adaptability in a dynamic and evolving business environment.
📈 Similar Roles Comparison
- Unlike other senior marketing roles, this position focuses specifically on creative strategy and content development for the HST category, requiring deep expertise in creative design and brand communication.
- As a global brand leader, The Coca-Cola Company offers unparalleled opportunities for career growth and development within the beverage industry.
- This role provides a unique opportunity to work across multiple brands and categories within the Coca-Cola portfolio, offering diverse experiences and growth potential.
ASSUMPTION: This role offers a unique blend of creative strategy, brand communication, and global brand management, with significant opportunities for career growth and development within the beverage industry.
📝 Sample Projects
- Developing a comprehensive creative strategy and shopper execution plan for a global HST brand launch, including briefings, reviews, and feedback with agency partners.
- Collaborating with cross-functional teams to define brand vision, BVA, BBEI, and translate brand vision into creative and shopper guidelines for multiple HST brands.
- Managing the creative development and approval process for a global marketing campaign, ensuring alignment with brand strategy and delivery of agreed-upon KPIs.
ASSUMPTION: These sample projects highlight the strategic, collaborative, and project management aspects of the role, demonstrating the candidate's ability to deliver successful brand campaigns and drive business growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the HST category, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other marketing functions and OU Category Leads?
- How does The Coca-Cola Company support the professional development and growth of its marketing and advertising talent?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
- How does The Coca-Cola Company foster a culture of innovation and creativity, and what resources are available to support creative development and execution?
ASSUMPTION: These interview questions focus on understanding the role's strategic context, team dynamics, professional development opportunities, performance metrics, and the company's creative culture and resources.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on creative strategy, brand communication, and campaign development.
- Prepare examples of your creative work and campaign successes to discuss during the interview, demonstrating your ability to deliver successful brand campaigns and drive business growth.
- Research The Coca-Cola Company's mission, values, and recent initiatives to show your enthusiasm and alignment with the organization.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
