📌 Core Information
🔹 Job Title: Senior Director, Developer Marketing
🔹 Company: Salesforce
🔹 Location: United Kingdom - England - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Shaping developer marketing strategy and presence within the developer community
- Collaborating cross-functionally with various teams to create technical content roadmaps
- Representing the needs of the developer community back to Heroku technology and GTM teams
- Building influence and driving success within a large, matrixed organization
ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and communication skills to effectively bridge the gap between the developer community and Heroku's internal teams.
📋 Key Responsibilities
✅ Help shape Heroku's developer marketing strategy and presence within the developer community
✅ Collaborate with Heroku Marketing and other cross-functional teams to create a robust technical content creation and delivery roadmap
✅ Represent the needs of the developer community back to Heroku technology and go-to-market teams
✅ Build influence and drive success within a large, matrixed organization
✅ Create engaging technical content and deliver it to various internal and external audiences
✅ Gather feedback from the developer community and use it to improve Heroku's products and services
ASSUMPTION: This role involves a mix of strategic planning, content creation, community engagement, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Computer Science, or a related discipline)
Experience: 10+ years of experience in developer relations, engineering, technical marketing, product management, or sales engineering
Required Skills:
- Proven track record of successful marketing to developers and recognized evangelist in the Salesforce ecosystem
- Deep knowledge of Salesforce products, Salesforce developer tooling, and general developer technology ecosystem
- Excellent storytelling and communication skills in creating and delivering compelling narratives
- Ability to use data and analytics to drive decision-making and set measurable marketing metrics
- Ability to foster an environment of continuous experimentation and improvement
Preferred Skills:
- Experience with Salesforce products and developer tooling
- Familiarity with the developer community and trends in developer marketing
ASSUMPTION: Candidates with a strong background in developer relations, technical marketing, or a related field, along with excellent communication skills and a passion for engaging with communities, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: £120,000 - £160,000 per year (AI-estimated, based on industry standards for a senior director role in the UK tech industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off and flexible work arrangements
- Employee resource groups and diversity, equity, and inclusion initiatives
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1999
Company Description:
- Salesforce is a global leader in Customer Relationship Management (CRM) software and enterprise applications
- Committed to innovation, customer success, and driving business growth through technology
- Offers a wide range of products and services, including Sales Cloud, Service Cloud, Marketing Cloud, and more
Company Specialties:
- Enterprise Cloud Computing and Customer Relationship Management
Company Website: http://www.salesforce.com
ASSUMPTION: Working at Salesforce offers opportunities for professional growth, collaboration with talented team members, and exposure to cutting-edge technology.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Senior Vice President of Developer Marketing
Work Arrangement: Remote (with occasional on-site meetings as needed)
Growth Opportunities:
- Potential to shape the developer marketing strategy and make a significant impact on Heroku's success
- Opportunities for collaboration with other Salesforce products and teams
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers a unique opportunity to drive developer marketing strategy and make a significant impact on Heroku's growth and success.
🌍 Location & Work Environment
Office Type: Remote (with occasional on-site meetings as needed)
Office Location(s): United Kingdom - England
Geographic Context:
- The United Kingdom offers a diverse and vibrant tech industry, with a strong focus on innovation and collaboration
- Remote work allows for a flexible work-life balance and the opportunity to work from various locations
- The United Kingdom has a competitive job market, with many opportunities for professional growth and development
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: Working remotely offers a high degree of flexibility and the opportunity to work from various locations, while still being part of a global team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with cross-functional stakeholders
- Final interview with the senior vice president of developer marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Technical knowledge of Salesforce products and developer tooling
- Understanding of the developer community and trends in developer marketing
Application Tips:
- Highlight your relevant experience and achievements in developer relations, technical marketing, or a related field
- Include specific examples of your storytelling and communication skills
- Demonstrate your understanding of the developer community and trends in developer marketing
- Tailor your resume and cover letter to emphasize your relevant skills and experience
ATS Keywords: Developer Marketing, Salesforce Products, Developer Community, Technical Content, Strategic Planning, Cross-Functional Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, technical knowledge, and understanding of the developer community.
🛠️ Tools & Technologies
- Salesforce products and developer tooling
- Marketing automation and content management platforms
- Project management and collaboration tools (e.g., Asana, Jira, or Trello)
ASSUMPTION: The specific tools and technologies used in this role will depend on the candidate's area of focus and the projects they work on.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Equality
- Trust
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of successful marketing to developers and a passion for engaging with communities?
- Are you comfortable working in a large, matrixed organization and building influence across various teams?
- Do you have excellent storytelling and communication skills, and are you able to create and deliver compelling narratives to diverse audiences?
ASSUMPTION: Candidates who align with Salesforce's company values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Balancing the needs of the developer community with the goals and objectives of Heroku's internal teams
- Keeping up with the latest trends and developments in the rapidly evolving developer marketing landscape
- Managing multiple priorities and projects simultaneously in a fast-paced, dynamic environment
- Occasional travel for on-site meetings and events
ASSUMPTION: These challenges can be overcome by effective communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- This role is unique in its focus on shaping Heroku's developer marketing strategy and presence within the developer community
- Similar roles in other organizations may have a more narrow focus on technical content creation or community management
- Career progression in this role may lead to leadership positions within Heroku's marketing organization or other areas of the business
ASSUMPTION: This role offers a unique opportunity to drive developer marketing strategy and make a significant impact on Heroku's growth and success.
📝 Sample Projects
- Developing a comprehensive technical content roadmap for Heroku's developer community
- Creating and delivering engaging technical presentations at developer conferences and events
- Gathering and analyzing feedback from the developer community to inform product development and marketing strategies
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and community-focused nature of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Heroku's overall go-to-market strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the developer marketing team, and how can this role help address them?
- How does Salesforce support the growth and development of its employees, and what opportunities are there for professional advancement in this role?
- What is the expected timeline for onboarding and ramping up in this role, and how will my success be measured?
- How does this role collaborate with other teams within Heroku and the broader Salesforce organization?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in developer relations, technical marketing, or a related field
- Prepare examples of your storytelling and communication skills, as well as your understanding of the developer community and trends in developer marketing
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
