📌 Core Information
🔹 Job Title: Senior Director - Digital Acquisition and Revenue Marketing (Growth)
🔹 Company: Freshworks
🔹 Location: Bellevue, WA, USA & San Mateo, CA, USA
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site preferred, hybrid available
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital acquisition and revenue marketing strategies
- Optimizing full-funnel digital campaigns to drive customer acquisition, engagement, and conversions
- Building and managing a high-performing digital marketing team
- Collaborating with cross-functional teams to optimize the buyer journey
- Leveraging data and analytics to define KPIs and track performance
ASSUMPTION: This role requires a strategic, data-driven mindset with deep expertise in SaaS, product-led growth, trials, and full-funnel performance marketing.
📋 Key Responsibilities
✅ Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, Affiliate marketing, display, email, and ABM.
✅ Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.
✅ Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.
✅ Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
✅ Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.
✅ Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.
✅ Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to the inside sales team’s queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement.
✅ Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.
✅ Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making.
ASSUMPTION: This role requires strong leadership, strategic planning, and execution skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in SEO and content marketing, preferably in B2B SaaS
Required Skills:
- Proven experience leading SEO strategies and demand gen content efforts at scale
- Strong expertise in technical SEO, content strategy, local SEO, and link-building
- Experience managing SEO agency relationships and internal teams
- Deep understanding of demand gen funnels and content-driven customer journeys
- Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
- Experience with marketing automation tools, A/B testing, and conversion rate optimization
- Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
- Ability to influence and collaborate across cross-functional teams
- Experience using AI and automation to scale content creation and optimization
- Strong written and verbal communication skills, with a thought leadership mindset
Preferred Skills:
- Experience in a similar role within a SaaS company
- Familiarity with marketing AI and machine learning tools
ASSUMPTION: The ideal candidate will have a proven track record in driving digital acquisition and revenue growth through innovative and data-driven strategies.
💰 Compensation & Benefits
Salary Range: $228,200 - $327,980 USD per year
Benefits:
- Multiple options for medical, dental, vision, disability, and life insurance
- Flexible time off (plus paid US holidays)
- Commuter benefits (attached to a flexible spending account)
- Wellness benefits
- Adoption and parental leave benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a senior director role in digital marketing within the SaaS industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Support Software and Helpdesk solutions
Company Size: 5,001-10,000 employees
Founded: 2010
Company Description:
- Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
- Offers a range of products, including customer support software, helpdesk, web 2.0, SaaS, support ticket system, web-based support ticket system, CRM, ITSM, applicant tracking system, and conversion optimization suite
- Serves over 72,000 companies worldwide, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks
ASSUMPTION: Freshworks is a well-established company in the SaaS industry, with a strong focus on customer and employee experiences.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and has team members reporting to them
Work Arrangement: Hybrid, with an in-office presence required three days per week (Tuesday-Thursday)
Growth Opportunities:
- Potential to grow into a VP or C-level role within the marketing organization
- Opportunities to expand the digital marketing team and take on more responsibility
- Chance to work on innovative projects and drive significant business impact
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more responsibility.
🌍 Location & Work Environment
Office Type: Hybrid, with an in-office presence required three days per week
Office Location(s): Bellevue, WA, USA & San Mateo, CA, USA
Geographic Context:
- Bellevue, WA, USA: A suburb of Seattle, offering a mix of urban and suburban living with a high quality of life
- San Mateo, CA, USA: A city in the San Francisco Bay Area, known for its diverse culture and vibrant business community
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or other team members
- Presentation or case study preparation and presentation
- Final interview with the CMO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Leadership and team management skills
- Communication and presentation skills
- Industry knowledge and expertise in digital marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Freshworks and the role thoroughly to demonstrate your interest and understanding
ATS Keywords: Digital Acquisition, Revenue Marketing, Growth, SEO, SEM, Social Media, Affiliate Marketing, Display, Email, ABM, KPI, Performance Marketing, Demand Generation, Marketing Automation, A/B Testing, Conversion Rate Optimization, AI, Machine Learning, Team Management, Stakeholder Management
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush
- Ahrefs
- Marketing automation tools (e.g., Marketo, HubSpot)
- CMS platforms (e.g., WordPress)
- AI and machine learning tools (e.g., IBM Watson, Google AI)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the digital marketing field.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Data-driven
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach strategic planning and execution in a fast-paced, dynamic environment?
- Can you provide an example of a time when you used data to drive a marketing decision and achieve significant results?
- How do you foster a culture of innovation and continuous learning within your team?
ASSUMPTION: Freshworks values a customer-centric, data-driven, and collaborative work environment, with a strong focus on innovation and accountability.
⚠️ Potential Challenges
- Managing a large team and budget across multiple digital channels
- Balancing short-term performance goals with long-term strategic initiatives
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: The potential challenges for this role are significant but manageable for an experienced, strategic, and adaptable digital marketing leader.
📈 Similar Roles Comparison
- This role is unique in its focus on digital acquisition and revenue marketing within the SaaS industry, with a specific emphasis on growth and expansion
- Similar roles may include VP of Demand Generation, Senior Director of Digital Marketing, or Head of Growth Marketing, but may have different focuses or scopes
- Career progression from this role could include advancement to VP or C-level positions within the marketing organization
ASSUMPTION: This role offers a unique opportunity to drive digital acquisition and revenue growth within the SaaS industry, with significant potential for career advancement.
📝 Sample Projects
- Developing and executing a comprehensive digital acquisition strategy to drive customer acquisition and engagement across multiple channels
- Optimizing full-funnel digital campaigns to maximize ROI and drive pipeline and revenue growth
- Architecting and executing high-velocity digital demand generation programs to deliver sales-ready leads to the inside sales team
ASSUMPTION: These sample projects are representative of the strategic, data-driven, and innovative approach required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and organization at Freshworks?
- What are the most significant challenges facing the digital marketing team currently, and how can this role address them?
- How does Freshworks support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Freshworks approach collaboration and communication with cross-functional teams and stakeholders?
ASSUMPTION: These key questions will help you better understand the role, the team, and the company, enabling you to make a more informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital acquisition, revenue marketing, and growth
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Freshworks and the role thoroughly to demonstrate your interest and understanding
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your continued interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
