📌 Core Information
🔹 Job Title: Senior Director - Digital Acquisition and Revenue Marketing (Growth)
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time, Hybrid (In-office 3 days per week)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital acquisition and revenue marketing strategies
- Optimizing full-funnel digital campaigns to drive pipeline and revenue growth
- Building and managing a high-performing digital marketing team
- Collaborating with cross-functional teams to ensure alignment and optimize the buyer journey
- Leveraging data and analytics to define KPIs, track performance, and optimize marketing strategies
ASSUMPTION: This role requires a strategic, data-driven mindset with deep expertise in SaaS, product-led growth, trials, and full-funnel performance marketing.
📋 Key Responsibilities
✅ Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, Affiliate marketing, display, email, and ABM.
✅ Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.
✅ Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.
✅ Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
✅ Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.
✅ Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.
✅ Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to the inside sales team's queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement.
✅ Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.
✅ Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making.
ASSUMPTION: This role requires strong analytical skills, proficiency in various SEO tools, and the ability to influence and collaborate across teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in SEO and content marketing, preferably in B2B SaaS
Required Skills:
- Proven experience leading SEO strategies and demand gen content efforts at scale
- Strong expertise in technical SEO, content strategy, local SEO, and link-building
- Experience managing SEO agency relationships and internal teams
- Deep understanding of demand gen funnels and content-driven customer journeys
- Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
- Experience with marketing automation tools, A/B testing, and conversion rate optimization
- Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
- Ability to influence and collaborate across cross-functional teams
- Experience using AI and automation to scale content creation and optimization
- Strong written and verbal communication skills, with a thought leadership mindset
Preferred Skills:
- Experience in a similar role at a SaaS company
- Familiarity with Freshworks products and services
ASSUMPTION: The ideal candidate will have a proven track record of driving growth through digital marketing strategies and a passion for staying up-to-date with industry trends and best practices.
💰 Compensation & Benefits
Salary Range: $228,200 - $327,980 USD per year (plus variable compensation)
Benefits:
- Multiple options for medical, dental, vision, disability, and life insurance
- Flexible time off (plus paid US holidays)
- Commuter benefits (attached to a flexible spending account)
- Wellness benefits
- Adoption and parental leave benefits
Working Hours: Full-time, with an expected 40-hour workweek. This role requires an in-office presence three days per week (Tuesday-Thursday).
ASSUMPTION: The salary range provided is based on market research and internal equity considerations. The actual base pay may vary based on various job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically customer experience (CX) and employee experience (EX) software
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2010, with headquarters in San Mateo, California
Company Description:
- Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences.
- Over 72,000 companies, including major brands like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' CX and EX software to fuel customer loyalty and service efficiency.
- Freshworks is committed to providing equal opportunity for all and fostering a global workplace that enables everyone to find their true potential, purpose, and passion.
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks.com
ASSUMPTION: Freshworks is a well-established company in the CX and EX software industry, with a strong focus on providing exceptional customer and employee experiences through AI-driven service software.
📊 Role Analysis
Career Level: Senior leadership, reporting directly to the Chief Marketing Officer (CMO)
Reporting Structure: This role will have direct reports, including digital marketing managers, specialists, and coordinators.
Work Arrangement: Hybrid, with an in-office presence required three days per week (Tuesday-Thursday).
Growth Opportunities:
- Potential to advance to a VP or Chief Marketing Officer (CMO) role within the company
- Opportunities to lead and grow a high-performing digital marketing team
- Chance to make a significant impact on the company's revenue growth and market position
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 2950 S Delaware St, Suite 201, San Mateo, California 94403, US
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to Silicon Valley
- The office is close to public transportation, shopping, dining, and entertainment options
- The San Francisco Bay Area offers a diverse range of cultural, recreational, and outdoor activities
Work Schedule: Full-time, with an expected 40-hour workweek. This role requires an in-office presence three days per week (Tuesday-Thursday).
ASSUMPTION: The San Mateo office provides a modern, collaborative work environment with easy access to amenities and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss qualifications and fit
- In-depth phone or video interview with the hiring manager to discuss the role, responsibilities, and career growth opportunities
- On-site or virtual final interview with key stakeholders, including the CMO and other senior leaders
Key Assessment Areas:
- Digital marketing strategy and execution
- Data-driven decision-making and analytics
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Freshworks' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in digital marketing, SEO, and content strategy
- Be prepared to discuss specific examples of your success in driving growth through digital marketing strategies
- Demonstrate your understanding of Freshworks' products, services, and market position
ATS Keywords: Digital Marketing, SEO, Content Strategy, Demand Generation, SaaS, Product-Led Growth, AI, Marketing Automation, A/B Testing, Conversion Rate Optimization, Team Management, Stakeholder Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic mindset, digital marketing expertise, and leadership skills, as well as their cultural fit with Freshworks.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush
- Ahrefs
- WordPress
- HTML
- AI-driven marketing tools (e.g., marketing automation, A/B testing, conversion rate optimization)
ASSUMPTION: The ideal candidate will have experience with various SEO tools, marketing automation platforms, and AI-driven marketing technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Data-driven
- Collaborative
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and cross-functional
- Innovative and forward-thinking
- Customer-focused and customer-obsessed
Self-Assessment Questions:
- How have you demonstrated a customer-centric approach in your previous roles?
- Can you provide an example of a time when you drove growth through a data-driven digital marketing strategy?
- How do you foster a culture of innovation and continuous learning within your teams?
- How do you approach collaboration and stakeholder management in a cross-functional environment?
- How do you ensure that your work aligns with Freshworks' values and mission?
ASSUMPTION: Freshworks values a customer-centric, data-driven, and collaborative work environment, with a strong focus on innovation and continuous learning.
⚠️ Potential Challenges
- Managing a high-performing digital marketing team in a fast-paced, dynamic environment
- Balancing the need for data-driven decision-making with the need for quick execution and agility
- Collaborating effectively with cross-functional teams and stakeholders to optimize the buyer journey
- Adapting to a hybrid work arrangement, with an in-office presence required three days per week
- Navigating the competitive CX and EX software market, with a focus on driving revenue growth and market share
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and effectively manage a high-performing digital marketing team while balancing data-driven decision-making with quick execution.
📈 Similar Roles Comparison
- This role is unique in its focus on digital acquisition and revenue marketing for a SaaS company specializing in CX and EX software
- Compared to similar roles in the industry, this position offers a unique opportunity to drive growth through digital marketing strategies in a large enterprise environment
- Career progression in this role could lead to advancement to a VP or CMO position within the company
ASSUMPTION: This role offers a unique opportunity to drive growth through digital marketing strategies in a large enterprise environment, with potential for significant career advancement.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve organic search rankings and drive targeted traffic to Freshworks' website
- Optimizing digital campaigns to maximize ROI and drive pipeline and revenue growth for Freshworks' CX and EX software products
- Building and managing a high-performing digital marketing team, including digital marketing managers, specialists, and coordinators, to drive growth and optimize the buyer journey
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on digital marketing strategy, execution, and team management.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and growth plans?
- What are the key priorities for this role in the first 90 days?
- How does the digital marketing team collaborate with other departments, such as sales, product marketing, and operations?
- What are the most significant challenges facing the digital marketing team, and how can this role address them?
- How does Freshworks support the professional development and growth of its employees?
ASSUMPTION: These key questions will help applicants better understand the role, the company's growth plans, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in digital marketing, SEO, and content strategy
- Prepare for the interview by researching Freshworks' products, services, and market position, as well as the company's values and culture
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
