📌 Core Information
🔹 Job Title: Senior Director - Digital Acquisition and Revenue Marketing (Growth)
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital acquisition and revenue marketing strategies
- Optimizing full-funnel digital campaigns to generate high-quality leads and drive ROI
- Building and managing a high-performing digital marketing team
- Collaborating cross-functionally with sales, marketing, and operations teams
- Leveraging data and analytics to define KPIs and track performance
ASSUMPTION: This role requires a strategic, data-driven mindset with deep expertise in SaaS, PLG, trials, and full-funnel performance marketing. The ideal candidate will have a passion for marketing, insight as a strategist, and drive as a doer.
📋 Key Responsibilities
✅ Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, Affiliate marketing, display, email, and ABM.
✅ Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.
✅ Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.
✅ Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
✅ Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.
✅ Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.
✅ Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to the inside sales team's queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement.
✅ Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.
✅ Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making.
ASSUMPTION: This role requires a strong understanding of demand gen funnels, customer journeys, and cross-functional collaboration to optimize the buyer experience and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 12+ years of experience in SEO and content marketing, preferably in B2B SaaS
Required Skills:
- Proven experience leading SEO strategies and demand gen content efforts at scale
- Strong expertise in technical SEO, content strategy, local SEO, and link-building
- Experience managing SEO agency relationships and internal teams
- Deep understanding of demand gen funnels and content-driven customer journeys
- Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
- Experience with marketing automation tools, A/B testing, and conversion rate optimization
- Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
- Ability to influence and collaborate across cross-functional teams
- Experience using AI and automation to scale content creation and optimization
- Strong written and verbal communication skills, with a thought leadership mindset
Preferred Skills:
- Experience with AI-driven marketing solutions
- Familiarity with marketing cloud platforms (e.g., Salesforce, Marketo, HubSpot)
- Knowledge of marketing data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have a proven track record in SEO and content marketing, with a strong analytical mindset and experience managing teams and cross-functional projects.
💰 Compensation & Benefits
Salary Range: $228,200 - $327,980 USD Base Salary
Benefits:
- Medical, dental, vision, disability, and life insurance
- Flexible time off (plus paid US holidays)
- Commuter benefits (attached to a flexible spending account)
- Wellness benefits
- Adoption and parental leave benefits
Working Hours: Full-time (40 hours per week), with an in-office presence three days per week (Tuesday-Thursday)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the San Francisco Metro Area. Benefits are subject to change and may be modified in the future.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Support Software and Helpdesk solutions
Company Size: 1,001-5,000 employees. This size offers a mix of startup agility and enterprise resources, providing ample opportunities for growth and impact.
Founded: 2010, with a history of steady growth and expansion into global markets
Company Description:
- Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
- Offers a range of solutions, including customer support software, helpdesk, web 2.0, SaaS, support ticket systems, CRM, ITSM, applicant tracking systems, and a conversion optimization suite
- Serves over 72,000 companies worldwide, including prominent brands like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks
ASSUMPTION: Freshworks is a well-established company with a strong focus on innovation and customer success. Their global presence and diverse product suite offer numerous opportunities for growth and learning.
📊 Role Analysis
Career Level: Senior Director, reporting directly to the Chief Marketing Officer (CMO) or a similar executive role
Reporting Structure: This role will oversee a team of digital marketing specialists, managers, and potentially other directors, depending on the organization's structure
Work Arrangement: Hybrid, with an in-office presence required three days per week (Tuesday-Thursday)
Growth Opportunities:
- Potential to expand the digital marketing team and take on additional responsibilities
- Opportunities to collaborate with cross-functional teams and influence the broader marketing strategy
- Possibility to advance to a VP or C-level role as the company continues to grow and expand
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career advancement within the company's marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a mix of open and private work areas
Office Location(s): San Mateo, California, United States
Geographic Context:
- The San Francisco Bay Area offers a diverse and vibrant culture, with numerous amenities and attractions
- The region is home to a thriving tech industry, providing ample opportunities for networking and professional growth
- San Mateo is centrally located, with easy access to major cities like San Francisco and San Jose
Work Schedule: Full-time (40 hours per week), with an in-office presence required three days per week (Tuesday-Thursday)
ASSUMPTION: The San Mateo office provides a dynamic and collaborative work environment, with easy access to the broader tech community and numerous opportunities for professional development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team or a hiring manager
- Technical assessment or case study presentation to evaluate strategic thinking and problem-solving skills
- On-site interviews with cross-functional stakeholders, including the CMO, marketing team members, and potentially other senior leaders
- Final round with the CEO or another executive leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Leadership and team management capabilities
- Cross-functional collaboration and communication skills
- Industry knowledge and expertise in digital marketing, SEO, and content strategy
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to digital marketing strategy, campaign optimization, and team management
- Demonstrate your understanding of Freshworks' products and market position
ATS Keywords: Digital Marketing, SEO, Content Strategy, Demand Generation, Performance Marketing, A/B Testing, Conversion Rate Optimization, Marketing Automation, AI, SaaS, PLG, Trials, Full-Funnel Marketing
ASSUMPTION: The interview process for this role will focus on evaluating the candidate's strategic thinking, leadership skills, and industry expertise, with a strong emphasis on data-driven decision-making and cross-functional collaboration.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush
- Ahrefs
- Marketing automation tools (e.g., Marketo, HubSpot)
- AI-driven marketing solutions
- CMS platforms (e.g., WordPress)
- HTML and web development best practices
ASSUMPTION: The ideal candidate will have experience with industry-standard marketing tools and be comfortable learning and integrating new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Transparency and collaboration
- Innovation and continuous learning
- Accountability and ownership
Work Style:
- Data-driven and strategic
- Collaborative and cross-functional
- Agile and adaptable
- Results-oriented and actionable
Self-Assessment Questions:
- How do you approach optimizing digital marketing campaigns to maximize ROI and drive business growth?
- Can you describe a time when you successfully led a team through a significant change or transformation? What was the outcome?
- How do you stay up-to-date with industry trends and emerging technologies in digital marketing?
ASSUMPTION: Freshworks values a data-driven, collaborative, and innovative work environment. Candidates should be comfortable working in a dynamic, fast-paced setting and be able to thrive in a culture that emphasizes continuous learning and improvement.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, dynamic environment
- Balancing strategic planning with day-to-day execution and optimization
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a hybrid work arrangement and managing remote team members
- Keeping up with industry trends and emerging technologies in digital marketing
ASSUMPTION: This role presents numerous opportunities for growth and impact but also comes with its own set of challenges, including managing a high-performing team, balancing strategic planning with execution, and adapting to a hybrid work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on digital acquisition and revenue marketing, with a strong emphasis on driving customer acquisition, engagement, and conversions through digital channels
- Freshworks' focus on customer-centricity and AI-driven solutions sets it apart from other companies in the industry
- This role offers significant growth potential, with opportunities to expand the digital marketing team and take on additional responsibilities as the company continues to grow and expand
ASSUMPTION: This role is unique in its focus on digital acquisition and revenue marketing, with a strong emphasis on driving customer acquisition and engagement through digital channels. The company's customer-centric approach and AI-driven solutions set it apart from other organizations in the industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive customer acquisition and engagement for a new product launch
- Optimizing full-funnel digital campaigns to generate high-quality leads and maximize ROI for an existing product
- Architecting and executing high-velocity digital demand generation programs to deliver sales-ready leads to the inside sales team's queue
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the role, highlighting the importance of balancing strategic planning with day-to-day execution and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current digital marketing strategy and how this role fits into the broader marketing organization?
- How does Freshworks approach cross-functional collaboration and alignment between marketing, sales, and product teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Freshworks support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the digital marketing team, and how can this role help address them?
ASSUMPTION: These key questions help candidates better understand the role's context within the broader marketing organization, the company's approach to cross-functional collaboration, and the priorities and challenges facing the digital marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Freshworks' products, market position, and digital marketing strategies
- Be ready to discuss your approach to digital marketing strategy, campaign optimization, and team management
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
