📌 Core Information
🔹 Job Title: Senior Director Digital Marketing
🔹 Company: Madewell
🔹 Location: New York, NY, USA (Headquarters)
🔹 Job Type: Full-Time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Overseeing digital marketing strategies across multiple channels
- Developing and executing retention strategies to reduce churn
- Managing performance marketing budgets and optimizing channel allocation
- Collaborating with cross-functional teams and external partners
- Analyzing data to drive marketing decisions and improve campaign performance
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing and performance marketing. The ideal candidate will have a proven track record of driving customer engagement and acquisition through data-driven strategies.
📋 Key Responsibilities
✅ Performance Marketing Strategy: Lead and manage the strategy, development, and execution of performance marketing campaigns across paid search, paid social, affiliate, and other digital channels. Develop a test and learn roadmap to optimize channel performance and allocate budgets effectively.
✅ Retention Strategy: Develop and execute a comprehensive retention strategy through segmentation and personalization to increase engagement across owned channels and reduce churn within the eCommerce business. Oversee customer journey frameworks and manage relationships with third-party partners.
✅ Team Leadership & Cross-Functional Collaboration: Lead, develop, and mentor a high-performing retention and performance marketing team. Collaborate with internal and external partners to ensure clear direction in the strategy for the business.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership. The ideal candidate will be comfortable working in a dynamic environment and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience: 10+ years of experience in digital marketing with at least 5 years in performance marketing roles
Required Skills:
- Proven track record developing and managing successful loyalty programs in retail environments
- Strong analytical skills with experience using data to drive marketing decisions
- Experience with MMM or attribution models and how to read and react to results
- Experience managing significant marketing budgets and demonstrating positive and profitable return
- Knowledge of marketing automation, CRM platforms, and loyalty program technologies
- Excellent leadership skills with experience managing and developing high-performing teams
- Outstanding communication and interpersonal skills
Preferred Skills:
- Experience working with direct mail and SMS marketing
- Familiarity with Google Analytics and other marketing analytics tools
- Knowledge of the retail apparel industry
ASSUMPTION: This role requires a well-rounded digital marketing professional with a strong background in performance marketing and retention strategies. Experience in the retail apparel industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $183,100.00 - $238,000.00 per year
Benefits:
- Health & Well-being: Medical, dental, prescription, and vision insurance, family planning, fitness discounts, medical travel, and more
- Associate Discount: Discount on J.Crew, J.Crew Factory, and Madewell products
- Flex Fridays: Office closes at 1:00 PM every Friday year-round
- Community Impact: Support for communities where the company lives and works through philanthropic efforts and the J.Crew Cares Program
- Winter Break: Additional time off at the end of December for eligible full-time associates at the Home Office
Working Hours: Full-time, with a hybrid work model (3 office days per week)
ASSUMPTION: The salary range provided is based on industry standards for a senior director role in digital marketing. The benefits package is competitive and designed to support the well-being and work-life balance of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Madewell is a premium denim brand for men and women, focusing on high-quality construction, original design, and sustainability. They offer a range of products, including denim, tees, outerwear, footwear, and bags.
Company Size: Madewell is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: Madewell was founded in 2006 and has since grown to become a popular destination for denim and casual wear.
Company Description:
- Madewell is committed to creating high-quality, stylish, and sustainable products for its customers
- The company prioritizes diversity, equity, belonging, and sustainability in its operations and culture
- Madewell offers a range of initiatives, such as customer loyalty programs, community-driven projects, and environmental, social, and governance (ESG) efforts
Company Specialties:
- Premium denim and casual wear
- Sustainable fashion practices
- Customer loyalty and engagement programs
- Community-driven initiatives and partnerships
Company Website: madewell.com
ASSUMPTION: Madewell is a well-established brand in the retail apparel industry, known for its high-quality denim and commitment to sustainability. The company's size and focus on employee engagement make it an attractive place to work for digital marketing professionals.
📊 Role Analysis
Career Level: Senior Director level, reporting directly to the Head of Marketing or a similar executive role
Reporting Structure: This role is likely to have direct reports, including managers and specialists in retention marketing, performance marketing, and other related functions
Work Arrangement: Hybrid work model, with 3 office days per week and flexible remote work options
Growth Opportunities:
- Potential to advance to a VP or Chief Marketing Officer role within the company or its parent organization, J.Crew Group
- Opportunities to expand the scope of responsibilities and lead cross-functional initiatives
- Chance to develop and mentor team members, fostering a culture of growth and learning
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and make a meaningful impact on the company's marketing strategy.
🌍 Location & Work Environment
Office Type: Urban, modern office space in New York City
Office Location(s): 225 Liberty St., New York, NY 10280, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
- The office is located in the Financial District, providing easy access to public transportation and nearby amenities
- The city's fast-paced environment may require employees to adapt to a dynamic and sometimes demanding work environment
Work Schedule: Full-time, with a hybrid work model (3 office days per week) and flexible remote work options
ASSUMPTION: The urban office environment and hybrid work arrangement may appeal to candidates who enjoy the energy and convenience of city living and value a balance between in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department or a talent acquisition specialist
- First-round interview with the hiring manager or a member of the marketing leadership team
- Second-round interview with additional team members or stakeholders
- Final interview with the Head of Marketing or another senior executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and team management skills
- Communication and interpersonal skills
- Industry knowledge and familiarity with relevant marketing channels and technologies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Madewell's brand, products, and marketing strategies in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and approach to data-driven decision-making
ATS Keywords: Digital Marketing, Performance Marketing, Retention Strategy, Customer Segmentation, Data Analysis, Budget Management, Email Marketing, Customer Engagement, Channel Optimization, Team Leadership, Cross-Functional Collaboration, Loyalty Programs, CRM Platforms, Marketing Automation
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, focusing on the candidate's strategic thinking, leadership skills, and industry knowledge. Applicants should be prepared to demonstrate their ability to drive results and make a significant impact on the company's marketing efforts.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo, HubSpot)
- Email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Project management and collaboration tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The ideal candidate will have experience with a range of marketing technologies and be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity and self-expression
- Inclusivity and diversity
- Sustainability and responsibility
- Community and collaboration
Work Style:
- Dynamic and fast-paced environment
- Data-driven and strategic approach
- Collaborative and cross-functional teamwork
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How do you align with Madewell's commitment to sustainability and responsible business practices?
- Describe your experience working in a dynamic, fast-paced environment and how you adapt to change
- How do you approach collaboration and cross-functional teamwork, and can you provide an example of a successful project that involved multiple stakeholders?
ASSUMPTION: Madewell values candidates who are creative, inclusive, and committed to sustainability. The ideal candidate will be comfortable working in a dynamic environment and collaborating with cross-functional teams to drive results.
⚠️ Potential Challenges
- Managing a team and driving results in a fast-paced, dynamic environment
- Adapting to changing priorities and shifting marketing strategies
- Balancing the need for data-driven decision-making with the need for creative and innovative marketing campaigns
- Navigating a large, complex organization and building effective relationships with stakeholders
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic environment and have experience managing teams and driving results in a fast-paced setting.
📈 Similar Roles Comparison
- Compared to other senior digital marketing roles, this position may offer more focus on retention strategies and customer engagement
- In the retail apparel industry, this role may require a deeper understanding of customer behavior and preferences to drive effective marketing campaigns
- Career progression in this role may involve expanding into broader marketing leadership or specializing in a specific channel or customer segment
ASSUMPTION: This role offers a unique blend of strategic planning, data-driven decision-making, and team leadership, making it an attractive opportunity for digital marketing professionals looking to advance their careers in the retail apparel industry.
📝 Sample Projects
- Developing and executing a comprehensive retention strategy that reduces churn by 15% within the first year
- Optimizing channel allocation and improving return on ad spend (ROAS) by 20% through a data-driven approach to performance marketing
- Launching a successful customer loyalty program that increases customer engagement and drives repeat purchases
ASSUMPTION: These sample projects demonstrate the strategic and data-driven approach required to succeed in this role, as well as the potential impact the ideal candidate could make on the company's marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Madewell's retention strategies and how this role fits into the broader marketing organization?
- How does Madewell support the professional development and growth of its marketing team members?
- Can you provide an example of a successful cross-functional collaboration between the marketing and eCommerce teams, and how did it impact the business?
- How does Madewell approach sustainability and responsible business practices in its marketing efforts, and what role would this position play in driving those initiatives?
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These interview questions are designed to help the candidate understand the role's context within the organization, the company's priorities and challenges, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Madewell's brand and marketing strategies
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and approach to data-driven decision-making
- Research Madewell's brand, products, and marketing efforts to show your enthusiasm and commitment to the company's mission and values
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
