📌 Core Information
🔹 Job Title: Senior Director, Digital Marketing
🔹 Company: JLL
🔹 Location: New York, NY (Remote)
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (East Coast preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing AI-driven marketing strategies for rapid lead generation, market penetration, and brand visibility.
- Leveraging AI tools for content creation, campaign automation, market analysis, and real-time performance optimization.
- Collaborating closely with cross-functional teams and stakeholders to drive adoption and growth through AI-enhanced initiatives.
- Building and continually refining the marketing tech stack, prioritizing AI-powered solutions.
ASSUMPTION: This role requires a strong understanding of AI tools and their application in marketing. Candidates should be comfortable working with cutting-edge technology and adapting to new tools as they emerge.
📋 Key Responsibilities
✅ Develop and execute AI-driven marketing strategies for rapid lead generation, market penetration, and brand visibility.
✅ Use AI tools for content creation, campaign automation, market analysis, and real-time performance optimization.
✅ Design and deliver compelling messaging across web, social, email, and events specifically for CRE asset management audiences.
✅ Track and report on KPIs; optimize campaigns to boost MQLs, conversion rates, social engagement, and brand reach.
✅ Collaborate closely with cross-functional teams and stakeholders to drive adoption and growth through AI-enhanced initiatives.
✅ Build and continually refine the marketing tech stack, prioritizing AI-powered solutions.
✅ Manage PR, thought leadership, and external marketing resources as needed.
ASSUMPTION: This role requires a high level of strategic thinking and the ability to translate complex data insights into actionable marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 5+ years of B2B marketing experience (SaaS, PropTech, or FinTech strongly preferred). CRE industry experience a plus.
Required Skills:
- Proven experience leveraging AI tools (e.g., ChatGPT, Gemini, Anthropic) across all marketing functions.
- Tech-savvy—skilled in marketing automation and CRM platforms (HubSpot, Salesforce), plus analytics (Google Analytics).
- Innovative, data-driven, and entrepreneurial mindset.
- Strong cross-functional collaboration and influence skills—especially in matrixed or complex organizations.
- Excellent business communication and storytelling abilities.
Preferred Skills:
- Experience with AI tools for content creation and campaign automation.
- Familiarity with the CRE industry and its specific marketing challenges.
ASSUMPTION: Candidates should have a strong background in B2B marketing and a proven track record of driving growth through AI-enhanced initiatives.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 USD per year
Benefits:
- 401(k) plan with matching company contributions
- Comprehensive Medical, Dental & Vision Care
- Paid parental leave at 100% of salary
- Paid Time Off and Company Holidays
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: JLL is a leading global provider of real estate and investment management services, operating in over 80 countries worldwide.
Company Size: JLL has 1,001-5,000 employees globally, providing a large and diverse work environment.
Founded: JLL was founded in 1783 and has a rich history in the real estate industry.
Company Description:
- JLL Technologies (JLLT) delivers market-leading technology and services to power the future of real estate.
- JLLT offers a comprehensive portfolio of purpose-built solutions, unparalleled industry expertise, and leading-edge, venture-backed companies.
- JLLT is transforming the way companies acquire, operate, and manage spaces, enabling clients to foster human-centric experiences and smart space utilization.
Company Specialties:
- Real Estate Services
- Investment Management
- Project Management & Consulting Services
- Property & Asset Management
Company Website: https://www.jll.com/
ASSUMPTION: JLL's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior director level, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Senior Director, Digital Marketing will oversee a team of marketing professionals and may have dotted-line responsibilities for other marketing functions.
Work Arrangement: This role is remote, with a preference for candidates based on the East Coast.
Growth Opportunities:
- Potential to grow into a Chief Marketing Officer or similar executive role as the company expands its technology offerings.
- Opportunities to work on high-impact projects and drive strategic initiatives.
- Access to professional development resources and training programs.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the company's marketing strategy and drive its digital transformation.
🌍 Location & Work Environment
Office Type: Remote (with a preference for candidates based on the East Coast).
Office Location(s): New York, NY (with the option to work remotely).
Geographic Context:
- New York City is a major global hub for real estate and technology, providing ample networking and professional development opportunities.
- The East Coast time zone may require some flexibility in working hours to accommodate team members in different time zones.
- JLL's global presence offers opportunities for international travel and collaboration.
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance, while the global nature of the role offers opportunities for international exposure and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the hiring manager to discuss the role and assess cultural fit.
- In-depth interview with the marketing team to assess skills and experience.
- Final interview with the Chief Marketing Officer or a similar executive.
Key Assessment Areas:
- Strategic thinking and ability to develop and execute AI-driven marketing strategies.
- Technical proficiency with AI tools, marketing automation, and CRM platforms.
- Cross-functional collaboration and influence skills.
- Communication and storytelling abilities.
- Alignment with JLL's company values and culture.
Application Tips:
- Highlight specific examples of AI-driven marketing campaigns you've executed and their results.
- Tailor your resume to emphasize skills and experiences relevant to this role.
- Prepare a cover letter that demonstrates your understanding of the role and your fit with JLL's company culture.
ATS Keywords: AI-driven marketing, AI tools, marketing automation, CRM, strategic thinking, cross-functional collaboration, digital marketing, remote work, East Coast preferred
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, technical proficiency, and cultural fit with JLL's company values and culture.
🛠️ Tools & Technologies
- AI tools (e.g., ChatGPT, Gemini, Anthropic)
- Marketing automation and CRM platforms (HubSpot, Salesforce)
- Analytics tools (Google Analytics)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies required for this role may evolve as AI and marketing technologies advance.
👔 Cultural Fit Considerations
Company Values:
- Putting People First
- Integrity
- One JLL
- Excellence
- Teamwork
- Innovation
Work Style:
- Collaborative and team-oriented.
- Data-driven and results-focused.
- Adaptable and open to new ideas.
Self-Assessment Questions:
- Do you align with JLL's company values, particularly "Putting People First" and "Innovation"?
- Are you comfortable working in a remote, collaborative environment with team members in different time zones?
- Do you thrive in a data-driven, results-focused work environment?
ASSUMPTION: Candidates should be a strong cultural fit with JLL's values and work style, with a proven track record of driving growth through AI-enhanced initiatives in a collaborative environment.
⚠️ Potential Challenges
- Keeping up with the latest AI tools and marketing technologies.
- Managing a remote team and collaborating with stakeholders across different time zones.
- Balancing strategic thinking with day-to-day tactical execution.
- Navigating a large, matrixed organization and influencing stakeholders at various levels.
ASSUMPTION: These challenges can be overcome with strong technical proficiency, effective communication and collaboration skills, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-driven marketing strategies and requires a strong understanding of AI tools and their application in marketing.
- Compared to traditional marketing roles, this position offers higher growth potential and the opportunity to shape the company's digital transformation.
- Career paths for this role may include progression into Chief Marketing Officer or similar executive roles as the company expands its technology offerings.
ASSUMPTION: This role offers significant growth potential and the opportunity to drive strategic initiatives, but may also require more technical proficiency and adaptability than traditional marketing roles.
📝 Sample Projects
- Developing and executing an AI-driven marketing campaign to generate leads for a new CRE asset management platform.
- Leveraging AI tools to optimize content creation and campaign automation for a global marketing campaign.
- Conducting market analysis using AI tools to identify trends and opportunities in the CRE tech landscape.
ASSUMPTION: These projects demonstrate the candidate's ability to develop and execute AI-driven marketing strategies, leveraging AI tools for content creation, campaign automation, and market analysis.
❓ Key Questions to Ask During Interview
- Can you describe the marketing tech stack and how AI tools are currently being leveraged within the team?
- How does the marketing team collaborate with other departments and stakeholders to drive adoption and growth through AI-enhanced initiatives?
- What are the key challenges facing the CRE tech landscape, and how can AI-driven marketing strategies help address them?
- What opportunities are there for growth and professional development within the marketing team and JLL as a whole?
- How does the company support work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: These questions will help the candidate assess the role's fit with their skills, experience, and career goals, as well as the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with AI tools, marketing automation, and CRM platforms.
- Prepare a cover letter that demonstrates your understanding of the role and your fit with JLL's company culture.
- If you have relevant portfolio examples or case studies, include them in your application.
- Follow up with the hiring manager one week after submission to express your interest in the role and ask about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
