Senior Director, Experiential Marketing

📌 Core Information

🔹 Job Title: Senior Director, Experiential Marketing

🔹 Company: U.S. Bank

🔹 Location: Atlanta, GA (Hybrid/Flexible Schedule)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading the Merchant Payment Services Corporate Marketing & Events team
• Enhancing event programs and strategies to drive growth
• Collaborating with various teams to improve experiential marketing initiatives
• Managing both hero campaigns and smaller, multi-channel initiatives
• Developing new, in-person, virtual, and blended event programs

ASSUMPTION: This role requires a strategic thinker with a proven track record in experiential marketing and event management, as well as strong leadership and communication skills.

📋 Key Responsibilities

✅ Serve as the resident expert on the latest developments in the Experiential Marketing space

✅ Partner with Marketing & Event leads to champion best-in-class, business-driving experiential opportunities, ideas, and activations

✅ Develop and advise business development on an annual growth-focused events plan for the CBB Merchant business

✅ Drive cross-functional collaboration by developing relationships with event leaders from across the organization

✅ Implement robust analytics frameworks to measure program effectiveness and ROI

✅ Translate performance metrics into strategic recommendations for future investments

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on data-driven decision making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent work experience

Experience: Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Required Skills:

• Excellent communication, leadership, and project management skills
• Proven experience managing both hero campaigns and smaller, multi-channel initiatives
• Experience managing external vendors, agencies, and cross-functional teams
• Ability to think strategically while executing tactically in a fast-paced environment
• Experience with data-driven marketing and performance analysis

Preferred Skills:

• Experience with B2B Marketing (Payments industry experience a plus)
• Proficient in Microsoft Office suite, including Teams
• Experience with event-related technology tools, including expertise in virtual event platforms
• Proven ability to lead through influence at all levels of an organization
• Must thrive in an environment of fast-pace, rapid change, and competing and changing tasks

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on event management and strategy. Experience in the payments industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $111,605 - $144,430 (Based on primary location: Atlanta, GA)

Benefits:

• Healthcare (medical, dental, vision)
• Life Insurance
• Short-Term Disability
• Long-Term Disability
• Pregnancy Disability Leave
• Parental Leave
• 401(k)
• Paid Vacation
• Paid Holidays
• Adoption Assistance
• Sick Leave

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the primary location of Atlanta, GA. Actual salary may vary based on the location of the role.

📌 Applicant Insights

🔍 Company Context

Industry: U.S. Bank operates in the Banking industry, offering a wide range of financial services to consumers, businesses, and institutions.

Company Size: U.S. Bank is a large company with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: U.S. Bank was founded in 1863 and has since grown to become one of the largest commercial banks in the United States.

Company Description:

• U.S. Bank helps millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs.
• As the fifth-largest commercial bank in the United States, U.S. Bank offers a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management, and consumer banking.
• U.S. Bank is known for its strength and stability, as well as its commitment to ethical business practices and diversity, equity, and inclusion.

Company Specialties:

• Asset-based lending
• Commercial lending
• Custody services
• Equipment financing
• Foreign exchange
• Fund services
• Global payments and receivables
• Liquidity and asset management
• Loan syndication
• Market risk management
• Payment processing
• Treasury management
• Supply chain financing
• Wealth management
• Mortgage
• Home equity
• Deposits
• Loans
• Banking and Financial services

Company Website: https://www.usbank.com/index.html

ASSUMPTION: U.S. Bank is a well-established and reputable financial institution with a strong presence in the United States. Its extensive range of services and commitment to ethical business practices make it an attractive employer for individuals seeking a career in the banking industry.

📊 Role Analysis

Career Level: This role is at the senior director level, indicating a high level of responsibility and strategic decision-making.

Reporting Structure: The Senior Director, Experiential Marketing will report directly to the head of the Merchant Payment Services Corporate Marketing & Events team.

Work Arrangement: This role offers a hybrid/flexible schedule, with an in-office expectation of 3 or more days per week.

Growth Opportunities:

• Potential to expand the scope of the role and team as the event portfolio grows
• Opportunities to collaborate with and learn from other marketing and event leaders within the organization
• Possibility to transition into a more senior role within the organization as the team and business continue to grow

ASSUMPTION: This role offers significant growth potential, both in terms of the scope of the role and the opportunities for career advancement within the organization.

🌍 Location & Work Environment

Office Type: U.S. Bank's headquarters are located in Minneapolis, MN, with regional offices and branches across the United States.

Office Location(s): Atlanta, GA (Primary location for this role)

Geographic Context:

• Atlanta, GA, is the capital and most populous city in the state of Georgia, with a diverse economy and a thriving cultural scene.
• The city is home to several Fortune 500 companies and offers numerous opportunities for professional growth and development.
• Atlanta's central location and extensive transportation infrastructure make it an ideal hub for businesses serving both domestic and international markets.

Work Schedule: The work schedule for this role is full-time, with an in-office expectation of 3 or more days per week.

ASSUMPTION: The primary location for this role is Atlanta, GA, which offers a dynamic and diverse work environment, as well as ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with a member of the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the head of the Merchant Payment Services Corporate Marketing & Events team
• Background check and offer extension

Key Assessment Areas:

• Marketing and event management experience
• Strategic thinking and problem-solving skills
• Leadership and communication abilities
• Data-driven decision-making and analytics skills
• Cultural fit and alignment with U.S. Bank's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and event management experience, as well as your strategic thinking and leadership skills.
• Be prepared to discuss your experience with data-driven marketing and performance analysis, as well as your ability to manage external vendors and agencies.
• Demonstrate your understanding of the role and U.S. Bank's event portfolio, and provide specific examples of how you can contribute to its growth and success.
• Showcase your ability to thrive in a fast-paced, dynamic work environment, and to manage multiple priorities and competing tasks.

ATS Keywords: Experiential Marketing, Event Management, Marketing Strategy, Data-Driven Marketing, Leadership, Communication, Collaboration, Analytics, B2B Marketing, Event Technology

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing and event management experience, as well as strategic thinking and leadership skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Teams)
• Event management software (e.g., Cvent, Eventbrite, Bizzabo)
• Virtual event platforms (e.g., Hopin, 6Connex, vFairs)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are likely to be industry-standard, with a focus on event management, data analysis, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Putting customers first
• Acting with integrity
• Fostering teamwork and collaboration
• Demonstrating accountability
• Embracing change and continuous learning

Work Style:

• Fast-paced and dynamic work environment
• Focus on data-driven decision-making and continuous improvement
• Collaborative and team-oriented culture
• Opportunities for professional growth and development
• Hybrid/flexible work schedule, with an in-office expectation of 3 or more days per week

Self-Assessment Questions:

• Do you have a proven track record of success in experiential marketing and event management?
• Are you comfortable working in a fast-paced, dynamic work environment, and managing multiple priorities and competing tasks?
• Do you possess strong leadership and communication skills, with the ability to influence and collaborate with stakeholders at all levels of the organization?
• Are you comfortable working in a hybrid/flexible work environment, with an in-office expectation of 3 or more days per week?

ASSUMPTION: U.S. Bank values candidates who are strategic thinkers, strong communicators, and effective leaders, with a proven track record of success in experiential marketing and event management.

⚠️ Potential Challenges

• Managing a large and diverse event portfolio, with a focus on consistency, innovation, and cost efficiencies
• Collaborating with multiple teams and stakeholders, both within and outside the organization
• Balancing strategic thinking and tactical execution, with a focus on data-driven decision-making and continuous improvement
• Thriving in a fast-paced, dynamic work environment, with competing and changing tasks
• Managing external vendors, agencies, and cross-functional teams, with a focus on vendor management and contract negotiation

ASSUMPTION: This role presents significant challenges, both in terms of the scope of the event portfolio and the need to balance strategic thinking and tactical execution. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and competing tasks.

📈 Similar Roles Comparison

• Compared to other senior director roles in experiential marketing, this role offers a unique opportunity to lead a team focused on enhancing event programs and strategies for a large financial institution.
• Unlike other roles in the payments industry, this role requires a strong background in marketing and event management, with a focus on strategic thinking and leadership skills.
• Career paths for this role may include transitioning into a more senior role within the organization, such as vice president or chief marketing officer, or moving into a similar role at another large financial institution.

ASSUMPTION: This role offers a unique opportunity to lead a team focused on enhancing event programs and strategies for a large financial institution, with significant growth potential and opportunities for career advancement.

📝 Sample Projects

• Developing and executing a comprehensive event strategy for a major trade show or conference
• Managing a team of event planners to coordinate and execute multiple events simultaneously
• Implementing a new event management software system and training team members on its use
• Conducting a thorough analysis of event performance metrics and making data-driven recommendations for improvement
• Collaborating with other marketing and event leaders to develop and execute a cross-promotional event campaign

ASSUMPTION: These sample projects are designed to highlight the strategic thinking, leadership, and tactical execution required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the event portfolio, and what opportunities exist for growth and improvement?
• How does this role collaborate with other marketing and event leaders within the organization, and what opportunities exist for cross-promotional events and campaigns?
• What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
• How does U.S. Bank support the professional growth and development of its employees, and what opportunities exist for career advancement within the organization?
• What is the work environment like, and how does the team collaborate and communicate with one another?

ASSUMPTION: These key questions are designed to provide insight into the role's priorities, opportunities for growth and collaboration, and the work environment at U.S. Bank.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and event management experience, as well as your strategic thinking and leadership skills.
• Prepare for your interview by researching U.S. Bank's event portfolio and thinking critically about how you can contribute to its growth and success.
• Follow up with the hiring manager within one week of your interview to reiterate your interest in the role and address any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.