Senior Director, Field Marketing France

📌 Core Information

🔹 Job Title: Senior Director, Field Marketing France

🔹 Company: Salesforce

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading all aspects of Salesforce marketing for France
• Executing the Salesforce go-to-market strategy
• Collaborating with the France Leadership team to define and implement the country's marketing plan
• Developing and executing customer-driven campaigns to increase demand and sales
• Growing and managing a strong marketing team culture and morale

ASSUMPTION: This role requires a strategic and hands-on leader with a proven track record in field marketing and a deep understanding of the French market.

📋 Key Responsibilities

✅ Lead all aspects of Salesforce marketing for France, including the execution of the go-to-market strategy, coordinating all elements of an integrated, regional marketing program, including brand awareness, solution and industry campaigns, events, hospitality programs, content, and digital marketing

✅ Partner with the France Leadership team to strategically define and implement the country's marketing plan, collaborating closely with sales leadership teams to elevate pipeline visibility and drive continuous improvement initiatives

✅ Develop and evolve the comprehensive marketing plan for the country in conjunction with local Public Relations, Government Affairs, international stakeholders from marketing, and product leadership, ensuring the optimal management of marketing budget

✅ Develop and execute customer-driven, prioritised campaigns to increase customer demand, sales, and positively impact Salesforce brand awareness and momentum

✅ Maintain and grow a strong marketing team culture and morale, developing your team through a deliberate approach to career and performance management, emphasising diversity and inclusion

✅ Create compelling and differentiated messaging by industry, thread that messaging through all marketing tactics, and develop audience-specific content from the top to the bottom of the funnel

✅ Align and integrate efforts across multiple teams to encourage and empower an army of Trailblazer customers to evangelise Salesforce

✅ Innovate to deliver the right portfolio of physical and virtual events to drive maximum impact across the region

✅ Develop a data-driven digital strategy that intelligently drives pipeline, revenue, and Trailblazer goals

✅ Drive product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives

✅ Represent Salesforce at international and corporate levels, keeping international and local management up to date and involved in marketing plans and performance

✅ Act as a spokesperson at Salesforce, industry events, and with media industry analysts, partners, customers, and other key audiences for company positioning and messaging

✅ Be an active and engaged member of the EMEA Marketing Leadership Team, supporting the leader of this team to deliver their goals and objectives, while being an instrumental team member in the Local leadership team, part of its Executive Committee

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a matrix, multi-stakeholder environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 15+ years of experience in a management role with a strong focus on field marketing

Required Skills:

• Proven leadership skills and experience managing teams
• Excellent communication skills, both written and verbal
• Strong business acumen and strategic thinking
• Ability to thrive in a matrix, multi-stakeholder environment
• Proven ability to drive impact based on a deep understanding of market trends, business priorities, and corporate strategy
• Experience in developing and executing marketing campaigns
• Fluency in French and English

Preferred Skills:

• Experience working in the tech industry
• Knowledge of the Salesforce product suite
• Experience working with cross-functional teams

ASSUMPTION: Candidates with a proven track record in field marketing and experience working in a matrix organization will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (Estimated based on industry standards for a Senior Director role in France)

Benefits:

• Competitive benefits package
• 401(k) matching
• Employee stock purchase plan
• Health, dental, and vision insurance
• Flexible time off

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Director role in France. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Salesforce is a leading global provider of customer relationship management (CRM) software and related services, operating in the competitive tech industry

Company Size: Salesforce is a large company with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration

Founded: Salesforce was founded in 1999 and has since grown to become a publicly traded company with a strong global presence

Company Description:

• Salesforce is a customer company that empowers companies to connect with their customers in a whole new way
• The company provides a CRM platform that helps businesses build customer relationships, sell, market, service, and analyze
• Salesforce is committed to creating a future where every company is a customer company

Company Specialties:

• Enterprise Cloud Computing and Customer Relationship Management
• Sales Cloud
• Service Cloud
• Marketing Cloud
• Commerce Cloud

Company Website: http://www.salesforce.com

ASSUMPTION: Salesforce is a well-established company with a strong global presence and a reputation for innovation and customer focus.

📊 Role Analysis

Career Level: Senior Director roles typically report directly to the Vice President or Chief Marketing Officer and are responsible for leading a team of marketing professionals

Reporting Structure: This role reports directly to the EMEA Marketing Leadership Team and is a member of the Local leadership team, part of its Executive Committee

Work Arrangement: This is an on-site role based in Paris, France, with the possibility of remote work

Growth Opportunities:

• Potential to grow into a regional or global leadership role within the marketing organization
• Opportunities to work on high-impact projects and initiatives
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Salesforce's Paris office is a modern, collaborative workspace designed to foster creativity and innovation

Office Location(s): 3 Avenue Octave Greard, Paris, IdF 75007, FR

Geographic Context:

• Paris is the capital and most populous city of France, with a vibrant business ecosystem and a thriving tech industry
• The office is located in the 8th arrondissement, a central and well-connected area of the city
• The office is easily accessible by public transportation

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The Paris office provides a dynamic and engaging work environment, with easy access to the city's many amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with a member of the HR team
• On-site or virtual interview with the hiring manager and other team members
• Final interview with the EMEA Marketing Leadership Team

Key Assessment Areas:

• Marketing strategy and planning
• Campaign development and execution
• Leadership and team management
• Communication and presentation skills
• Alignment with Salesforce's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Salesforce's marketing strategy and be prepared to discuss how you can contribute to its continued success
• Demonstrate your understanding of the French market and how you can drive impact for Salesforce in this region

ATS Keywords: Field Marketing, Marketing Strategy, Campaign Development, Team Leadership, French Market, CRM, Salesforce

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit with Salesforce.

🛠️ Tools & Technologies

• Salesforce CRM
• Marketing Cloud
• Event management platforms
• Digital marketing tools (e.g., Google Analytics, social media platforms)
• Microsoft Office Suite

ASSUMPTION: This role requires proficiency in Salesforce's CRM platform and marketing tools, as well as experience with digital marketing tools and event management platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Integrity
• Equality
• Trust

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and data-informed
• Customer-focused

Self-Assessment Questions:

• How do you embody Salesforce's company values in your daily work?
• How do you approach building and maintaining strong relationships with customers and stakeholders?
• How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Salesforce's company values and a customer-centric approach to marketing.

⚠️ Potential Challenges

• Managing a team remotely and ensuring engagement and productivity
• Balancing multiple priorities and stakeholders in a matrix organization
• Adapting to a fast-paced and ever-changing work environment
• Navigating the complexities of the French market and regulatory landscape

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a customer-centric approach.

📈 Similar Roles Comparison

• This role is unique in its focus on the French market and requires a deep understanding of the local business landscape
• Compared to other senior marketing roles, this position offers a high degree of autonomy and responsibility for driving marketing strategy and execution in France
• Career progression in this role could lead to regional or global marketing leadership positions within Salesforce

ASSUMPTION: Candidates should have relevant experience in field marketing and a strong understanding of the French market to be successful in this role.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in France
• Creating and implementing a customer-driven marketing campaign to increase sales and brand awareness in the French market
• Managing a team to deliver a series of high-impact events, both virtual and in-person, to drive customer engagement and generate leads

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the role, as well as the importance of customer-centricity and team leadership.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Salesforce in EMEA and globally?
• What are the key priorities for the first 90 days in this role?
• How does Salesforce support the growth and development of its marketing team members?
• What are the most significant challenges facing the French market for Salesforce, and how can this role address them?
• How does Salesforce measure the success of its marketing efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and the broader marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Salesforce's marketing strategy and be prepared to discuss how you can contribute to its continued success
• Demonstrate your understanding of the French market and how you can drive impact for Salesforce in this region
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.