Senior Director, Frontline Marketing - Brazil

📌 Core Information

🔹 Job Title: Senior Director, Frontline Marketing - Brazil

🔹 Company: The Coca-Cola Company

🔹 Location: Rio de Janeiro, Brazil

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 17+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving bottler alignment on marketing agenda and transformation
• Leading country market development and brand activation
• Managing local media buying and customer relationships
• Strengthening partnerships with external stakeholders

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive marketing success across multiple brands and channels.

📋 Key Responsibilities

✅ Drive bottler alignment on portfolio priorities, category/brand strategies, and plans, including Innovation projects and IMX Campaigns

✅ Provide strategic and executional input on OU- and market-level portfolio strategy, brand plans, and local innovation opportunities

✅ Lead country market development, contributing to and ensuring the right implementation of projects

✅ Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns

✅ Provide input to localization and real-time amplification of IMX campaigns within the Franchise units

✅ Execute local media buying that cannot be bought at OU-level, in coordination with IMX

✅ Manage brand activation at the local level, including POS activations & promos and experiential marketing and events

✅ Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

✅ Strengthen partnerships and relationships with key external stakeholders

ASSUMPTION: This role involves a high degree of collaboration and coordination with various internal teams, bottlers, and external partners to ensure successful marketing execution and alignment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 17+ years of marketing and leadership experience, including leading and developing large teams (10+ people)

Required Skills:

• Marketing activation and execution
• Business and commercial acumen
• Relationship management with external stakeholders
• Team management and leadership
• Consumer insights
• Growth-oriented thinking
• Cross-functional and cross-geographical team experience

Preferred Skills:

• Experience working with marketing in large OUs
• Experience working in cross-functional and cross-geographical teams

ASSUMPTION: Candidates with a strong background in marketing activation, business acumen, and stakeholder management will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD per year (Based on industry standards for a Senior Director role in Marketing within the Beverage industry in Brazil)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Employee discounts on Coca-Cola products

Working Hours: Full-time, Monday-Friday, with flexibility for occasional weekend or evening work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on non-alcoholic beverages.

Company Size: The Coca-Cola Company has 10,001+ employees globally, providing a large and diverse work environment.

Founded: The Coca-Cola Company was founded in 1886 and has a rich history in the beverage industry.

Company Description:

• The Coca-Cola Company is a global leader in the beverage industry, offering a portfolio of over 200 brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, and fairlife.
• The company is committed to bringing about real change, innovating its portfolio, transforming its business, and providing jobs and opportunities to local economies.
• The Coca-Cola Company is dedicated to refreshing the world and making a difference.

Company Specialties:

• Beverages

Company Website: http://www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company's extensive brand portfolio and global presence offer applicants a unique opportunity to work on iconic brands and gain international experience.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the Vice President, Frontline Marketing South Zone.

Reporting Structure: The Senior Director, Frontline Marketing - Brazil will lead a team of marketing professionals and collaborate with various internal teams, bottlers, and external partners.

Work Arrangement: This role is on-site, with occasional travel required (00% - 25%).

Growth Opportunities:

• Potential advancement to a regional or global marketing role within The Coca-Cola Company
• Expansion of responsibilities based on performance and business needs
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers strong growth potential within the company, given The Coca-Cola Company's global presence and diverse brand portfolio.

🌍 Location & Work Environment

Office Type: The Coca-Cola Company's office in Rio de Janeiro, Brazil is a corporate office with a professional and collaborative work environment.

Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US (Global Headquarters); 20860 N Tatum Blvd, Phoenix, AZ 85050, US (North America); 60 Deans Rhode Hall Rd, Monmouth Junction, NJ 08852, US (North America); 1150 Sanctuary Pkwy, Alpharetta, GA 30009, US (North America); 15 Westcreek Blvd, Brampton, ON L6T 5T4, CA (Canada); Dryckesvagen 2C, Jordbro, Stockholm County 136 50, SE (Europe); 6445 Lemmon Ave, Dallas, TX 75209, US (North America); 1a Upper Wimpole Street, London, England W1G 6, GB (Europe); Calle Polanco, Miguel Hidalgo, CDMX 11580, MX (Latin America); 8400 Imperial Dr, Hewitt, TX 75112, US (North America); 40 Mount St, Sydney, NSW 2060, AU (Asia Pacific); 471 Main St, East Hartford, CT 06118, US (North America); 3851 23 St NE, Calgary, AB T2E 6T2, CA (Canada); Strandvejen 60, Hellerup, Capital Region 2900, DK (Europe); 335 King St E, Toronto, ON M5A 1L1, CA (Canada); 705 Main St, Auburndale, FL 33823, US (North America); 521 Lake Kathy Dr, Brandon, FL 33510, US (North America); 3825 York St, Denver, CO 80205, US (North America); 1555 Old Bayshore Hwy, San Jose, CA 95112, US (North America); aleja Armii Ludowej 26, Warsaw, MA 00-646, PL (Europe); Boulevard Ahl Loghlam, Casablanca, Casablanca - Settat, MA (Africa); Avenida Doutor Cardoso de Melo, 1184, Sao Paulo, SP 04548-004, BR (Latin America); Paraguay 733, Buenos Aires City, Buenos Aires Autonomous City 1057, AR (Latin America)

Geographic Context:

• The role is based in Rio de Janeiro, Brazil, offering a vibrant and multicultural work environment
• Brazil is the largest market for The Coca-Cola Company in Latin America, providing ample opportunities for growth and impact
• The role requires occasional travel to other regions within Latin America and potentially globally

Work Schedule: The work schedule is Monday-Friday, with flexibility for occasional weekend or evening work as needed

ASSUMPTION: The diverse and global nature of The Coca-Cola Company's operations offers applicants the opportunity to work in a dynamic and multicultural environment, with potential for international travel and exposure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Cultural fit with The Coca-Cola Company's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and leadership capabilities
• Research The Coca-Cola Company's brand portfolio, marketing strategies, and recent initiatives to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing activation, brand management, portfolio strategy, consumer insights, cross-functional collaboration, stakeholder management, leadership, strategic planning, commercial acumen, growth-oriented thinking, market dynamics, TCCC external partners, bottlers, customers, IMX campaigns, innovation projects

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit with The Coca-Cola Company's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or adapted to as needed.

👔 Cultural Fit Considerations

Company Values:

• Leadership: The ability to inspire and guide others, fostering a culture of excellence and continuous improvement
• Collaboration: Working together across functions, business units, and regions to drive collective success
• Innovation: Embracing a growth mindset and encouraging creative thinking to stay ahead of the competition
• Accountability: Taking personal responsibility for delivering results and upholding the highest standards of integrity and ethics
• Passion: Committing to our mission to refresh the world and make a difference, with enthusiasm and dedication

Work Style:

• Fast-paced and dynamic, with a focus on driving results and meeting deadlines
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and stakeholder management
• Adaptable and flexible, with the ability to pivot and adjust strategies as needed
• Data-driven and analytical, with a focus on using insights to inform decision-making and strategy

Self-Assessment Questions:

• Do you have experience working with external stakeholders, such as bottlers and customers, to drive alignment and buy-in on marketing strategies and plans?
• Are you comfortable working in a fast-paced and dynamic environment, with a focus on driving results and meeting deadlines?
• Do you have experience working with marketing in large OUs or across multiple brands, and can you demonstrate your ability to manage complex marketing portfolios and brand strategies?

ASSUMPTION: Candidates who align with The Coca-Cola Company's values and work style, and can demonstrate their ability to thrive in a fast-paced, collaborative, and dynamic work environment, will be best suited for this role.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking, leadership, and cross-functional collaboration, which can be challenging and demanding at times
• The role may require occasional travel, which can be physically and emotionally taxing
• The role involves working with multiple stakeholders, including bottlers and external partners, which can present unique challenges and complexities
• The role requires a strong understanding of the Brazilian market dynamics and consumer behavior, which may present a learning curve for candidates without prior experience in the region

ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a fast-paced, dynamic, and demanding work environment.

📈 Similar Roles Comparison

• This role is unique within The Coca-Cola Company's organization, as it focuses specifically on frontline marketing and country market development for the Brazil region
• Similar roles within the company may include regional or global marketing roles, with a broader scope and responsibility
• Career progression in this role may lead to advancement to a regional or global marketing role, with increased scope and impact

ASSUMPTION: Candidates should be aware of the unique nature of this role and its potential for growth and advancement within The Coca-Cola Company's organization.

📝 Sample Projects

• Developing and executing a successful IMX campaign in the Brazil region, in collaboration with bottlers and external partners
• Leading a cross-functional team to drive bottler alignment on marketing strategies and plans, resulting in increased brand awareness and market share
• Managing brand activation at the local level, including POS activations & promos and experiential marketing and events, to drive sales and customer engagement

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and cross-functional collaboration skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging marketing campaign you've led, and how you overcame any obstacles to achieve success?
• How do you approach building and maintaining strong relationships with key stakeholders, such as bottlers and customers, to drive alignment and buy-in on marketing strategies and plans?
• Can you provide an example of a time when you had to pivot or adjust a marketing strategy due to changing market dynamics or other external factors? How did you approach this situation, and what was the outcome?
• How do you stay up-to-date with industry trends and consumer behavior, and how do you incorporate this knowledge into your marketing strategies and plans?
• Can you describe the work environment and company culture at The Coca-Cola Company, and how this role fits into the broader organization and its goals?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and leadership capabilities
• Research The Coca-Cola Company's brand portfolio, marketing strategies, and recent initiatives to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.