📌 Core Information
🔹 Job Title: Senior Director, Frontline Marketing– Philippines
🔹 Company: The Coca-Cola Company
🔹 Location: Philippines - Taguig City
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving bottler alignment on the marketing agenda
- Overseeing the execution of marketing strategies and plans
- Leading a team and collaborating with regional category teams
- Providing region-specific input on marketing strategy and plans
- Identifying local engagement opportunities and platform localization
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to build relationships across different levels and cultures.
📋 Key Responsibilities
✅ Provide strategic and executional input to regional category teams on region-and market-level portfolio strategy, regional/local brand development, brand plans, and local innovation opportunities.
✅ Lead bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans in partnership with Frontline Commercial team and Franchise Leadership.
✅ Lead the liaison with regional category teams on behalf of your market, providing input to ensure multi-country brand programs, innovation projects, and the overall brand strategy meet local needs.
✅ Oversee a team of employees and contingent workers, carrying out duties through your team and individually, and interact regularly with broader marketing team.
✅ Play part in the regional Leadership Team and the Frontline Marketing function.
✅ Input into End-2-End consumer & shopper engagement strategy and identify region-specific engagement opportunities.
✅ Oversee localization and real-time amplification of integrated marketing experience platforms within the region.
✅ Oversee transcreation of all marketing assets and program amplification at the local level, including POS activations & promos, KOL management, and digital, retail, and experiential marketing.
✅ Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and cross-functional collaboration, with a focus on driving marketing excellence and alignment across the region.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of marketing and leadership experience, preferably including Philippines or Asia-based experience with marketing activation, ideally digital savvy which is at the heart of our marketing transformation
Required Skills:
- Proven experience in marketing and leadership roles
- Strong business, commercial, and financial acumen
- Experience working with external partners, including bottlers and customers
- Experience working in cross-functional and cross-geographical teams
- Ability to provide nuanced region-specific input on marketing strategy and plans
- Ability to develop relationships with partners across countries and ensure alignment and buy-in on mkt agenda
- Ability to lead negotiations and alignment with senior and key stakeholders
- Ability to coordinate full details of local activation
- Ability to identify needs for platform localization or customization and local engagement opportunities
Preferred Skills:
- Experience in channel management (esp. traditional trade) and brand marketing
- Fluency in English and local language
ASSUMPTION: Candidates should have a strong background in marketing and leadership, with a focus on driving alignment and execution of marketing strategies and plans.
💰 Compensation & Benefits
Salary Range: PHP 5,000,000 - PHP 7,000,000 per year (Estimated based on industry standards for senior marketing roles in the Philippines)
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous paid time off and holidays
- Employee discounts on Coca-Cola products and other perks
Working Hours: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for senior marketing roles in the Philippines. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on beverages, including sparkling soft drinks, water, sports drinks, coffee, and tea.
Company Size: The Coca-Cola Company has 10,001+ employees globally, with a significant presence in the Philippines.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into a global leader in the beverage industry.
Company Description:
- The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories.
- The company’s purpose is to refresh the world and make a difference, with a portfolio of sparkling soft drink brands, water, sports, coffee, and tea brands.
- The company seeks to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across its value chain.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established and respected brand in the beverage industry, with a strong commitment to sustainability and community impact.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Frontline Marketing Lead and works closely with Franchise leadership teams, C&CL team, bottlers, and external parties.
Work Arrangement: This role is based in the Philippines - Taguig City office, with some flexibility for remote work.
Growth Opportunities:
- Potential to grow within the Frontline Marketing function or explore other leadership roles within the company
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers a unique opportunity to drive marketing excellence and alignment in a dynamic and global organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Philippines - Taguig City
Geographic Context:
- The Philippines is an archipelagic country in Southeast Asia, with a tropical marine climate and a population of over 110 million people.
- The Philippines is a major volume contributor for the ASEAN & South Pacific Operating Unit and is expected to maintain this leadership in the future.
- The Philippines has a diverse culture and a growing economy, with a strong focus on tourism and business process outsourcing.
Work Schedule: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The Philippines offers a unique blend of cultural diversity, economic opportunity, and strategic importance for the Coca-Cola Company.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-depth interviews with key stakeholders, including marketing team members and franchise leadership
- Final round interviews with senior leadership
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning skills
- Leadership and team management abilities
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and leadership experience
- Prepare for behavioral interview questions that focus on your experience driving marketing alignment and execution
- Be ready to discuss your understanding of the Coca-Cola Company's brand portfolio and marketing strategies
- Demonstrate your ability to work effectively in a cross-cultural and cross-functional team environment
ATS Keywords: Marketing Strategy, Marketing Planning, Leadership, Team Management, Cross-Functional Collaboration, Stakeholder Management, Coca-Cola, Beverage Industry, Philippines, Marketing Activation, Digital Marketing
ASSUMPTION: The interview process will focus on assessing your marketing and leadership skills, as well as your cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: This role requires proficiency in marketing automation and analytics tools, as well as project management and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Leadership: The ability to inspire and motivate others, driving excellence in all that we do
- Collaboration: Working together to achieve common goals, leveraging diverse perspectives and expertise
- Integrity: Upholding the highest ethical standards in all our actions and decisions
- Accountability: Taking responsibility for our work and delivering on our commitments
- Passion: A deep commitment to our mission and a genuine enthusiasm for our brands and our people
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Cross-functional and collaborative, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on leveraging insights to inform decision-making
- Adaptable and resilient, with a willingness to embrace change and learn from setbacks
Self-Assessment Questions:
- How do you align with the company's values, particularly leadership and collaboration?
- How do you approach working in a cross-cultural and cross-functional team environment?
- How do you ensure the successful execution of marketing strategies and plans, even in the face of challenges or setbacks?
ASSUMPTION: The Coca-Cola Company values a diverse and inclusive work environment, with a strong emphasis on leadership, collaboration, and integrity.
⚠️ Potential Challenges
- Managing a team and collaborating with cross-functional stakeholders in a dynamic and fast-paced environment
- Balancing regional and local marketing priorities and ensuring alignment with global brand strategies
- Navigating cultural differences and building relationships across different levels and countries
- Driving marketing excellence and innovation in a competitive and evolving market
ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a dynamic and global organization.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on driving bottler alignment and executing marketing strategies and plans
- This role requires a deeper understanding of the beverage industry and the Coca-Cola Company's brand portfolio
- Career path opportunities may include progression to regional or global marketing leadership roles within the company
ASSUMPTION: This role offers a unique blend of strategic planning, team leadership, and cross-functional collaboration, with a focus on driving marketing excellence and alignment across the region.
📝 Sample Projects
- Developing and executing a regional marketing strategy for a new product launch, including portfolio prioritization, brand development, and local innovation opportunities
- Leading a cross-functional team to amplify an integrated marketing experience platform at the local level, including POS activations, KOL management, and digital marketing
- Conducting a consumer and shopper engagement strategy review and identifying region-specific engagement opportunities
ASSUMPTION: These sample projects reflect the strategic planning, team leadership, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing priorities for the region and how this role contributes to driving alignment and execution?
- How does this role collaborate with the Frontline Commercial team and Franchise Leadership to ensure bottler alignment?
- What are the key challenges and opportunities for marketing in the Philippines, and how does this role address them?
- How does this role support the company's sustainability and community impact initiatives?
- What are the growth opportunities for this role, and how does the company support professional development and career progression?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and your understanding of the company's marketing priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and leadership experience, as well as your understanding of the Coca-Cola Company's brand portfolio and marketing strategies
- Prepare for behavioral interview questions that focus on your experience driving marketing alignment and execution
- Be ready to discuss your ability to work effectively in a cross-cultural and cross-functional team environment
- Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
