Senior Director, Global Category & Innovation Marketing Intelligence Services

📌 Core Information

🔹 Job Title: Senior Director, Global Category & Innovation Marketing Intelligence Services

🔹 Company: The Coca-Cola Company

🔹 Location: Atlanta, GA, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the service delivery to global categories through analytics insights and strategic roadmaps
• Overseeing a team that monitors category performance and identifies improvement opportunities
• Driving adoption of analytics solutions landscape across category planning and execution processes
• Integrating marketing innovation process into category service design
• Fostering a category support community of practice across all category leads
• Demonstrating inspirational leadership to a high-performing global team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both marketing and analytics to drive category success globally.

📋 Key Responsibilities

✅ Provide ongoing support for key category routines and projects, including monthly business reviews, quarterly performance deep-dives, annual business planning, and multi-year roadmaps

✅ Drive adoption of Analytics Solutions landscape across Category planning and execution processes by understanding category needs, identifying opportunities for analytics-driven insights, and leading change management efforts

✅ Provide category insights and feedback to improve Analytics Solutions landscape by evaluating existing tools, collaborating with stakeholders, and comparing solutions with industry best practices

✅ Integrate Marketing Innovation process into Category service design by driving the incorporation of innovative Marketing strategies, embedding trends and insights, and managing a pipeline of innovative marketing ideas

✅ Create and foster category support community of practice across all category leads by developing a community-building plan, creating content and Ways-of-Working materials, and identifying and mentoring passionate community advocates

✅ Demonstrate inspirational leadership by championing the growth and success of a high-performing global team, setting a compelling vision, and fostering a culture of excellence and shared purpose

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and cross-functional collaboration to drive category success through data-driven insights and innovative marketing strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field, with a Master’s degree preferred

Experience: 15+ years of work experience, with a focus on FMCG analytics expertise, working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources. Experience in a regional or global role preferred.

Required Skills:

• Data Storytelling – Simplicity is Key
• Data Analysis & Insights Generation
• Inspirational Leadership
• Category Portfolio Analytics
• Cross-functional collaboration
• Change Management
• Stakeholder Management
• Financial Acumen
• Advanced Strategic Planning

Preferred Skills:

• TCCC system knowledge

ASSUMPTION: This role requires a strong background in data analysis, strategic planning, and leadership to drive category success through data-driven insights and innovative marketing strategies.

💰 Compensation & Benefits

Salary Range: $189,000 - $217,000 per year

Benefits:

• Medical
• Financial
• Other Benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is market-based and competitive for this role, with a target annual incentive reference value percentage of 30%.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a portfolio of iconic and innovative brands across multiple beverage categories worldwide.

Company Size: The Coca-Cola Company has 10,000+ employees globally, providing extensive opportunities for career growth and development.

Founded: The Coca-Cola Company was founded in 1886 and has since grown into a total beverage company with products sold in more than 200 countries and territories.

Company Description:

• The Coca-Cola Company is a total beverage company, offering a portfolio of sparkling soft drink brands, water, sports, coffee, and tea brands, as well as juice, value-added dairy, and plant-based beverage brands.
• The company is committed to positively impacting people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across its value chain.
• The Coca-Cola Company employs more than 700,000 people worldwide, helping bring economic opportunity to local communities.

Company Specialties:

• Beverages

Company Website: www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company’s extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development in the marketing and analytics fields.

📊 Role Analysis

Career Level: This role is at the senior director level, requiring a strategic mindset and extensive experience in marketing, analytics, and leadership.

Reporting Structure: The senior director will oversee a team of analytics experts and collaborate with global category teams, brand teams, and their counterparts in the Operating Units.

Work Arrangement: This role is on-site, with the opportunity for occasional remote work or hybrid arrangements.

Growth Opportunities:

• Potential advancement to a vice president or global category director role
• Expansion of leadership and management skills through team mentoring and development
• Broadened understanding of global category management and marketing innovation strategies

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the development of leadership and management skills.

🌍 Location & Work Environment

Office Type: The Coca-Cola Company’s headquarters is a modern, collaborative workspace with on-site amenities and a focus on employee well-being.

Office Location(s): The Coca-Cola Company’s headquarters is located in Atlanta, GA, with additional offices and facilities worldwide.

Geographic Context:

• Atlanta, GA, is a major metropolitan area with a diverse population and a thriving business community
• The city offers a range of housing options, cultural attractions, and recreational opportunities
• Atlanta has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The work schedule for this role is typically Monday through Friday, with the opportunity for flexible hours or remote work arrangements.

ASSUMPTION: The Coca-Cola Company’s headquarters in Atlanta, GA, provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Data analysis and insights generation skills
• Strategic planning and problem-solving abilities
• Leadership and team management capabilities
• Cross-functional collaboration and stakeholder management skills
• Industry knowledge and understanding of global category management

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and technical interview questions by researching the company, role, and industry trends
• Showcase your ability to drive data-driven insights and innovative marketing strategies through real-life examples and case studies
• Demonstrate your cultural fit with the company’s values and work style

ATS Keywords: Data Storytelling, Data Analysis, Strategic Planning, Leadership, Category Management, Marketing Innovation, Global Category, Analytics Solutions, Change Management, Stakeholder Management, Financial Acumen

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s data analysis, strategic planning, leadership, and cross-functional collaboration skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• PowerBI
• CCV Harmoni
• Other data platforms and analytics tools

ASSUMPTION: The required tools and technologies for this role include data visualization and analytics platforms, with a focus on PowerBI and CCV Harmoni.

👔 Cultural Fit Considerations

Company Values:

• Leadership: Inspire and empower others to achieve exceptional results
• Collaboration: Work together to achieve common goals
• Integrity: Uphold the highest ethical standards in all actions
• Accountability: Take responsibility for delivering on commitments
• Passion: Bring enthusiasm and energy to all endeavors

Work Style:

• Data-driven decision-making
• Cross-functional collaboration
• Agile and adaptable approach to work
• Focus on continuous learning and improvement
• Results-oriented and action-oriented mindset

Self-Assessment Questions:

• How do you align with the company’s values, particularly in the context of this role?
• How comfortable are you working in a dynamic, global, and cross-functional team environment?
• How do you approach continuous learning and personal development in a fast-paced and ever-evolving industry?

ASSUMPTION: The Coca-Cola Company values a diverse and inclusive work environment, with a strong focus on collaboration, integrity, accountability, and passion. Candidates should be comfortable working in a dynamic, global, and cross-functional team environment and demonstrate a strong commitment to continuous learning and personal development.

⚠️ Potential Challenges

• Managing a global team with diverse backgrounds and time zones
• Balancing strategic planning and day-to-day category support responsibilities
• Keeping up with industry trends and emerging technologies in data analysis and marketing
• Navigating a large and complex organization with multiple stakeholders

ASSUMPTION: This role presents unique challenges related to global team management, balancing strategic and tactical responsibilities, and navigating a large and complex organization. Successful candidates will demonstrate strong leadership, adaptability, and strategic planning skills to overcome these challenges.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on global category management and marketing innovation, as well as its requirement for extensive leadership and strategic planning skills
• In the beverage industry, this role is unique in its combination of analytics, marketing, and leadership responsibilities
• Career paths for this role may include advancement to vice president or global category director positions, with opportunities for further growth and development in the marketing and analytics fields

ASSUMPTION: This role offers a unique combination of analytics, marketing, and leadership responsibilities, with significant growth potential in the marketing and analytics fields.

📝 Sample Projects

• Developing and implementing a comprehensive category support community-building plan
• Conducting a global category performance review and driving long-term growth initiatives
• Integrating innovative marketing strategies into category service design and roadmaps
• Leading a team to monitor and update category performance reports, identifying trends and insights

ASSUMPTION: These sample projects illustrate the strategic, leadership, and data-driven aspects of this role, highlighting the candidate’s ability to drive category success through data-driven insights and innovative marketing strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the company’s long-term strategy for global category management and marketing innovation?
• What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
• How does the company support the professional development and growth of its employees in this role?
• What are the key challenges facing the global category teams, and how can this role help address them?
• How does the company foster a culture of collaboration, innovation, and continuous learning in this role?

ASSUMPTION: These key questions help candidates better understand the role’s strategic context, priorities, and growth opportunities, as well as the company’s commitment to employee development and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and technical interview questions by researching the company, role, and industry trends
• Showcase your ability to drive data-driven insights and innovative marketing strategies through real-life examples and case studies
• Demonstrate your cultural fit with the company’s values and work style
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.