📌 Core Information
🔹 Job Title: Senior Director, Global Category & Innovation Marketing Intelligence Services
🔹 Company: The Coca-Cola Company
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global category support through analytics insights
- Driving adoption of analytics solutions across category planning processes
- Improving analytics solutions landscape based on category feedback
- Integrating marketing innovation into category service design
- Creating and fostering a category support community of practice
- Demonstrating inspirational leadership
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of category analytics to drive growth and innovation across global categories.
📋 Key Responsibilities
✅ Provide ongoing support for key category routines and projects
✅ Drive adoption of Analytics Solutions landscape across Category planning and execution processes
✅ Provide category insights and feedback to improve Analytics Solutions landscape
✅ Integrate Marketing Innovation process into Category service design
✅ Create and foster category support community of practice across all category leads
✅ Demonstrate inspirational leadership
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and cross-functional collaboration to deliver insights-driven results for global categories.
🎯 Required Qualifications
Education: Bachelor’s Degree required; Master Degree preferred.
Experience: 15+ years of work experience, FMCG analytics expertise.
Required Skills:
- Data Storytelling – Simplicity is Key
- Data Analysis & Insights Generation
- Inspirational Leadership
- Category Portfolio Analytics
- Cross-functional collaboration
- Change Management
- Stakeholder Management
- Financial Acumen
- Advanced Strategic Planning
Preferred Skills:
ASSUMPTION: The required skills are essential for driving data-driven decision-making, leading teams, and collaborating effectively with stakeholders across global categories.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (Estimated, based on industry standards for a Senior Director role in the Marketing field with 10+ years of experience in London)
Benefits:
- Iconic & Innovative Brands
- Expansive & Diverse Customers
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Director role in the Marketing field with the given experience level and location. Actual salary may vary based on company-specific compensation practices.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on beverages, including sparkling soft drinks, water, sports drinks, coffee, tea, and juice.
Company Size: The Coca-Cola Company has 10,000+ employees, providing a large and diverse work environment.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into a global corporation with a strong brand portfolio.
Company Description:
- Global total beverage company with products sold in more than 200 countries and territories
- Purpose: to refresh the world and make a difference
- Portfolio includes sparkling soft drink brands, water, sports, coffee and tea brands, juice, value-added dairy and plant-based beverage brands
- Committed to water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company's extensive global presence and diverse product portfolio offer applicants a unique opportunity to work on iconic brands and drive growth across various beverage categories.
📊 Role Analysis
Career Level: Senior Director level, reporting directly to the Global Category & Innovation Marketing Intelligence Services leadership
Reporting Structure: This role will oversee a team of analytics experts and collaborate with various stakeholders, including global category teams, brand teams, and their counterparts in the Operating Units
Work Arrangement: On-site, with potential travel required to support global categories
Growth Opportunities:
- Potential career progression within the global category & innovation marketing intelligence services team or broader enterprise services structure
- Opportunities to work on high-impact projects and drive strategic change across global categories
- Exposure to cross-functional teams and diverse customer segments
ASSUMPTION: This role offers a unique blend of strategic, leadership, and operational responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate office environment with a global presence
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global city with a vibrant business ecosystem
- Home to the company's European headquarters and a significant hub for global category support
- Offers a multicultural environment with easy access to international travel
Work Schedule: Full-time, with potential flexibility for remote work arrangements based on business needs
ASSUMPTION: The London office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management
- Data analysis and insights generation
- Alignment with company purpose and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your approach to data storytelling, category portfolio analytics, and change management
- Research the company's global category & innovation marketing intelligence services team and be ready to discuss how you can contribute to its success
ATS Keywords: Category portfolio analytics, data storytelling, data analysis, inspirational leadership, cross-functional collaboration, change management, stakeholder management, financial acumen, advanced strategic planning
ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, leadership skills, and ability to drive results through data-driven decision-making.
🛠️ Tools & Technologies
- Data visualization tools (e.g., Tableau, Power BI)
- Data analysis tools (e.g., Excel, R, Python)
- Project management tools (e.g., Asana, Jira)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The required tools and technologies may vary based on the specific needs of the role and the organization's technology stack.
👔 Cultural Fit Considerations
Company Values:
- Leadership: Inspire and empower others to achieve excellence
- Collaboration: Work together to achieve common goals
- Integrity: Uphold ethical standards and act with transparency
- Quality: Strive for excellence in all aspects of our work
- Accountability: Take ownership and responsibility for our actions
- Innovation: Embrace change and continuously improve
- Fun: Enjoy our work and celebrate our successes
Work Style:
- Global and cross-functional teamwork
- Fast-paced and dynamic work environment
- Opportunities for international travel and collaboration
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- How do you align with the company's values and work style?
- How do you approach leading and collaborating with global teams?
- How do you ensure the quality and integrity of data-driven insights?
ASSUMPTION: The Coca-Cola Company's values and work style emphasize leadership, collaboration, and a data-driven approach to decision-making, requiring candidates to demonstrate strong alignment with these principles.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing strategic planning with day-to-day operational tasks
- Navigating a large and complex organization with multiple stakeholders
- Keeping up with the latest trends and technologies in data analysis and marketing
ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- Similar roles may include Global Category Manager, Senior Marketing Manager, or Director of Analytics
- Industry-specific context: The Coca-Cola Company's global presence and iconic brand portfolio offer unique opportunities for growth and impact
- Career path comparison: This role provides a pathway to senior leadership positions within the global category & innovation marketing intelligence services team or broader enterprise services structure
ASSUMPTION: This role offers a unique blend of strategic, leadership, and operational responsibilities, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing a comprehensive category support service design that integrates marketing innovation and analytics solutions
- Leading a global team to deliver category-specific insights and recommendations for strategic roadmaps and annual business plans
- Implementing change management initiatives to drive adoption of analytics solutions across category planning and execution processes
ASSUMPTION: These sample projects highlight the strategic, leadership, and operational aspects of the role, requiring a strong skill set and diverse experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader global category & innovation marketing intelligence services team and enterprise services structure?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in a global role with diverse stakeholders?
- How does the company measure the success of its category support services and analytics solutions?
ASSUMPTION: These questions will help applicants better understand the role's context, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your data storytelling, category portfolio analytics, and change management skills
- Research the company's global category & innovation marketing intelligence services team and be ready to discuss how you can contribute to its success
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
