📌 Core Information
🔹 Job Title: Senior Director, Global Field & Event Marketing
🔹 Company: StrongDM
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global event strategies to drive brand awareness, engagement, and pipeline generation
- Managing end-to-end execution of industry events, customer events, and partner activations
- Building and leading a high-performing team to deliver innovative experiences that engage prospects and customers
- Collaborating with internal stakeholders to ensure cohesive strategy and execution
- Maximizing ROI and demonstrating clear results from event initiatives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proven experience in event marketing to drive measurable results.
📋 Key Responsibilities
✅ Define, plan, and manage the overall event strategy, including end-to-end management and execution of industry event sponsorships, ancillary events, and stand-alone field events for direct prospect, partner, and customer engagement and pipeline generation.
✅ Develop event strategies focused on maximizing StrongDM’s brand presence, engaging prospects and customers, and generating pipeline & revenue with a key focus on ROI.
✅ Lead pre-, onsite, and post-event initiatives, including marketing promotion, recruitment, sales outreach, logistics, lead tracking, customer engagement, and metrics.
✅ Build strong relationships with key internal stakeholders and collaborate closely to determine goals, develop cohesive strategy, and execute on deliverables deadlines.
✅ Manage vendor and event agency or partner relationships.
✅ Lead content development and delivery for events, coordinating with internal and external stakeholders and partners to plan speakers, themes, and formats.
✅ Oversee event budgets, tracking expenses and ensuring cost-effective execution.
✅ Actively participate in the annual planning process by researching relevant events, demonstrating ROI from previously managed events, and providing recommendations.
✅ Work with marketing/creative to ensure consistent strategy/messaging across all event efforts.
ASSUMPTION: This role involves frequent travel and may require working non-standard hours, especially during events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience delivering industry and field marketing events for prospective customers and clients, and with partners, preferably in B2B.
Required Skills:
- Excellent verbal and written communication skills
- Strong organizational skills and attention to detail
- Proven project management and problem-solving skills
- Ability to work independently and in a team environment
- Familiarity with SFDC, project management platforms, building event briefs, and strategic decks
- Ability to project manage with remote contributors and stakeholders efficiently and effectively
- Highly organized with good follow-through capabilities
Preferred Skills:
- Experience with event management software
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the cybersecurity or software development industries may have an advantage.
💰 Compensation & Benefits
Salary Range: $200,000 - $240,000 (DOE) + 15% bonus + equity
Benefits:
- Company-sponsored medical, dental, and vision insurance (free to employees and dependents)
- 401K, HSA, FSA, short/long-term disability coverage, life insurance
- 6 weeks of combined accrued vacation + sick time
- Volunteer days + standard holidays
- 24 weeks paid parental leave for everyone + 1 month transition time back + childcare stipend for first year
- Generous monthly and annual stipend for internet + home office
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Privileged Access Management (PAM) and Zero Trust security
Company Size: 51-200 employees (as of 2025)
Founded: 2015, with headquarters in Burlingame, California
Company Description:
- StrongDM is the world's only Zero Trust PAM, enabling precise control over privileged actions and secure, compliant access to critical infrastructure.
- The company offers a policy-based platform that makes dynamic access decisions, embraces continuous authorization, and enforces fine-grained access control.
- StrongDM seamlessly integrates with various environments and protocols, providing responsive 24/7 support.
Company Specialties:
- Cybersecurity
- Privileged Access Management (PAM)
- Zero Trust
- Identity Access Management (IAM)
- Compliance
- Continuous Authorization
- Cloud Security
Company Website: https://www.strongdm.com
ASSUMPTION: StrongDM is a growing company with a strong focus on innovation and customer satisfaction in the cybersecurity industry.
📊 Role Analysis
Career Level: Senior Director, reporting directly to the Chief Marketing Officer (CMO)
Reporting Structure: This role will oversee a team of event managers and coordinators, with potential for further expansion
Work Arrangement: Remote, with occasional travel for events and team meetings
Growth Opportunities:
- Expanding the team and mentoring junior event managers
- Potential to take on additional responsibilities as the company grows
- Opportunities to work with cross-functional teams and influence company strategy
ASSUMPTION: This role offers significant growth potential as StrongDM continues to expand its market presence and customer base.
🌍 Location & Work Environment
Office Type: Remote, with occasional in-person meetings and events
Office Location(s): United States (with flexibility for remote work)
Geographic Context:
- The United States offers a diverse range of event opportunities, with major tech hubs and industry events across the country
- Remote work allows for greater flexibility and work-life balance
- Occasional travel may be required for events and team meetings
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while occasional travel ensures engagement with the team and industry events.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth interview with the hiring manager (Senior Director of Marketing)
- Final interview with the CMO
- Background check and reference checks
Key Assessment Areas:
- Event planning and management skills
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Adaptability and flexibility in a remote work environment
Application Tips:
- Highlight your experience in event marketing, with a focus on B2B events and driving measurable results
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of successful events you've managed, including challenges faced and solutions implemented
- Be ready to discuss your understanding of StrongDM's products and the cybersecurity industry
ATS Keywords: Event Strategy, Event Planning, Event Management, Marketing, B2B, ROI, Pipeline Generation, Team Leadership, Remote Work, Cybersecurity, PAM, Zero Trust
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's current needs.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- Project management platforms (e.g., Asana, Trello, Monday.com)
- Event management software (e.g., Cvent, Eventbrite, Bizzabo)
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Adaptable
- Respectful
Work Style:
- Remote-friendly and flexible
- Results-driven and focused on ROI
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with StrongDM's customer-centric approach to event planning?
- How do you handle unexpected changes or challenges during events?
- How do you ensure consistent messaging and branding across various event types and platforms?
ASSUMPTION: StrongDM values candidates who are adaptable, collaborative, and results-driven, with a strong focus on customer satisfaction.
⚠️ Potential Challenges
- Managing multiple events simultaneously, with tight deadlines and varying priorities
- Adapting to changes in event plans or logistics due to unforeseen circumstances
- Ensuring consistent messaging and branding across various event types and platforms
- Balancing the need for ROI with the desire to create engaging and memorable experiences
ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and a focus on customer satisfaction.
📈 Similar Roles Comparison
- This role is unique in its focus on global field and event marketing within the cybersecurity industry, specifically for a Zero Trust PAM solution
- Compared to other event marketing roles, this position requires a strong understanding of cybersecurity and the ability to translate complex technical concepts into engaging event experiences
- Career progression may include moving into a VP or C-level role within marketing or a related field, as well as opportunities to specialize in specific areas of event marketing
ASSUMPTION: This role offers a unique opportunity to work in a growing industry and make a significant impact on the company's brand and market presence.
📝 Sample Projects
- Planning and executing a global customer conference, including keynote speakers, breakout sessions, and networking events
- Managing a series of regional roadshows, focused on generating leads and driving pipeline growth in key markets
- Developing and implementing a virtual event strategy, including webinars, online workshops, and interactive demos
ASSUMPTION: These projects demonstrate the candidate's ability to plan and execute events at various scales and formats, driving measurable results and ROI.
❓ Key Questions to Ask During Interview
- How does this role fit into StrongDM's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does StrongDM support work-life balance for remote employees?
- What opportunities are there for growth and development within the marketing team?
- How does StrongDM measure the success of its event initiatives, and how can I contribute to improving these metrics?
ASSUMPTION: These questions help the candidate understand the role's context, expectations, and opportunities for growth within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in event marketing, with a focus on driving measurable results and ROI
- Prepare examples of successful events you've managed, including challenges faced and solutions implemented
- Be ready to discuss your understanding of StrongDM's products and the cybersecurity industry
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
