Senior Director Global Social Media

📌 Core Information

🔹 Job Title: Senior Director, Global Social Media

🔹 Company: PVH Corp.

🔹 Location: Amsterdam, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 2025

🔹 Experience Level: 10-12+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving global social media strategy for Tommy Hilfiger
• Leading a high-performing global team
• Collaborating with regional teams for local cultural relevance
• Partnering with platforms, agencies, and tech partners
• Optimizing performance and measuring impact on business metrics

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep expertise in global social media management.

📋 Key Responsibilities

Leadership & Vision

• Act as a senior leader within Global Marketing, driving performance, collaboration, and innovation within the social media function.
• Role model PVH Leadership Behaviors, fostering inclusive, adaptive leadership while building a high-impact, globally aligned team culture.
• Define and own the global social media vision and roadmap, ensuring it aligns with overall brand, marketing, and commercial objectives.
• Set the strategic direction across all platforms, maintaining consistency in tone, storytelling, and creative expression.

Team Development & Collaboration

• Build, lead, and coach a high-performing global team across strategy, content, publishing, analytics, and platform relations.
• Drive collaboration between regional teams in Europe, the Americas, and APAC to ensure executional consistency and local cultural relevance.
• Empower teams with clear frameworks, development plans, and support for creative and professional growth.

Brand & Content Strategy

• Evolve the brand’s personality on social, ensuring storytelling is aligned with brand values and resonates with target audiences worldwide.
• Oversee content creation across all formats in partnership with creative, brand marketing, influencer, and paid media teams.
• Integrate social media into broader campaign and commercial marketing initiatives, with tailored content for each channel and moment.

Platform & Partner Leadership

• Serve as Tommy Hilfiger’s senior representative to major social media platforms, cultivating strong partnerships and securing early access to new features and innovation opportunities.
• Actively identify, evaluate, and test new platforms, tools, and formats that can accelerate brand engagement and business results.

Performance, Measurement & Optimization

• Establish and manage global KPIs across engagement, reach, sentiment, and conversions, connecting social activity to key business metrics.
• Lead reporting and analysis efforts to inform real-time optimization and long-term planning.
• Own the global social media budget, ensuring smart allocation of resources across content, platforms, tools, and partnerships.

ASSUMPTION: This role requires a data-driven approach, with a focus on actionable insights and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 10-12+ years of progressive experience in social media and digital marketing leadership, ideally within global fashion, lifestyle, or consumer brands.

Required Skills:

• Proven success in building and executing global social strategies that drive engagement, cultural relevance, and business results.
• Deep expertise in platform dynamics, regional nuances, and social trends across all major channels.
• Experience leading large, multi-functional global teams across strategy, content, publishing, and analytics.
• Strong record of managing executive-level relationships with platforms, agencies, and tech partners.
• Inspiring and inclusive leader with a track record of building and mentoring high-performing teams in fast-paced environments.
• Data-driven with fluency in metrics and tools, and a focus on actionable insights.

Preferred Skills:

• Creative thinker with the ability to connect brand storytelling to business impact.
• Excellent communicator, able to influence stakeholders at all levels, including the C-suite.
• Skilled at working within complex, matrixed organizations, partnering across functions and regions.

ASSUMPTION: Candidates should have a strong strategic mindset, proven leadership skills, and deep expertise in global social media management.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (AI estimate based on industry standards for the role, experience level, and location)

Benefits:

• Wellbeing Programs: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and access to nutritional and wellbeing programs
• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities
• Develop your career: PVH University curates and delivers training programs for continuous professional and personal development
• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!

Working Hours: 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 10,001+ employees

Founded: 1971 (PVH Corp.), 1985 (Tommy Hilfiger)

Company Description:

• PVH is the growth platform for Calvin Klein and TOMMY HILFIGER, connecting global brands closer to consumers today and with future generations.
• The company focuses on brand strength and relevance, driving fashion forward for good as one team with one vision and one plan.

Company Specialties:

• Apparel
• Fashion
• Retail
• Global Supply Chain
• Corporate Responsibility
• Consumer Products
• Brands
• Parent Company
• Sustainability
• Consumer Goods
• Clothing
• Menswear
• Design
• and Marketing

Company Website: PVH Corp.

ASSUMPTION: PVH Corp. is a global leader in the apparel and fashion industry, with a strong focus on brand building and sustainability.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the SVP of Global Consumer Engagement

Work Arrangement: On-site, with potential for hybrid or remote work for specific team members

Growth Opportunities:

• Potential to shape the global social media strategy for one of the world's most iconic fashion brands
• Chance to collaborate with and learn from industry experts across various functions and regions
• Opportunity to drive business impact through innovative social media campaigns and strategies

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the global social media landscape.

🌍 Location & Work Environment

Office Type: Global Headquarters

Office Location(s): Amsterdam, Netherlands

Geographic Context:

• Amsterdam is the capital and most populous city in the Netherlands, known for its vibrant culture, historic architecture, and diverse communities
• The city is home to numerous multinational corporations and offers a high quality of life with a strong focus on work-life balance
• Amsterdam is well-connected by international airports, making it an ideal location for global business operations

Work Schedule: Monday-Friday, with flexible hours based on team needs and project demands

ASSUMPTION: The global headquarters in Amsterdam offers a dynamic and multicultural work environment, with easy access to international travel and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and global social media expertise
• Leadership and team management skills
• Cultural fit and alignment with PVH values
• Communication and presentation skills
• Data-driven approach and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of the Tommy Hilfiger brand and global social media landscape
• Prepare examples of successful social media campaigns and strategies you've led in the past
• Demonstrate your ability to work collaboratively and manage cross-functional teams
• Be ready to discuss your vision for Tommy Hilfiger's global social media presence and how you plan to drive business impact

ATS Keywords: Global Social Media, Strategic Planning, Team Leadership, Brand Management, Content Creation, Platform Management, Performance Analysis, Data-Driven Decision Making, Fashion Industry, Retail, Consumer Goods

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role and organization.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, YouTube, X, Facebook, LinkedIn, Pinterest, etc.
• Analytics tools: Sprinklr, Emplifi, Google Analytics, etc.
• Project management tools: Asana, Trello, JIRA, etc.
• Design tools: Canva, Adobe Creative Suite, etc.
• Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace, etc.

ASSUMPTION: The ideal candidate will have experience with relevant social media platforms, analytics tools, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Inclusive: We foster an inclusive environment where everyone feels valued and respected
• Collaborative: We work together to achieve our goals and celebrate our successes
• Innovative: We embrace change and continuously seek new ways to improve
• Accountable: We take ownership of our responsibilities and deliver on our commitments
• Customer-centric: We put our customers at the heart of everything we do

Work Style:

• Global: This role requires collaboration with teams across different time zones and cultures
• Fast-paced: The social media landscape is constantly evolving, requiring quick decision-making and adaptability
• Data-driven: Decisions are based on data insights and analytics to optimize performance
• Creative: The role involves developing innovative content and campaigns that resonate with target audiences

Self-Assessment Questions:

• How do you align with PVH's values and work style, specifically in the context of this role?
• How do you approach building and managing a global, cross-functional team in a fast-paced environment?
• How do you ensure that your social media strategies are data-driven and continuously optimized?
• How do you balance creativity and innovation with brand consistency and performance metrics?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with PVH's values and work style, with a focus on collaboration, innovation, and data-driven decision making.

⚠️ Potential Challenges

• Managing a large, global team with diverse time zones and cultural backgrounds
• Keeping up with the fast-paced evolution of social media platforms and trends
• Balancing short-term performance optimization with long-term strategic planning
• Ensuring consistent brand messaging and visual identity across all social media channels
• Navigating potential budget constraints and resource allocation challenges

ASSUMPTION: The ideal candidate will have experience overcoming these challenges and be able to provide specific examples of their approach.

📈 Similar Roles Comparison

• This role is unique in its global scope and strategic focus on social media for a major fashion brand
• Similar roles might include Global Head of Social Media, VP of Global Brand Marketing, or Senior Director of Global Digital Marketing, but with a more narrow focus on social media
• Career path comparison: This role offers significant growth potential, with the opportunity to advance to a VP or C-level position within the global marketing organization

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar positions in the industry.

📝 Sample Projects

• Developing and executing a global social media strategy for a major fashion brand launch
• Collaborating with regional teams to create localized content that resonates with diverse cultural audiences
• Partnering with platform representatives to secure early access to new features and tools, and integrating them into the brand's social media presence
• Analyzing and optimizing social media performance to drive business impact and maximize ROI

ASSUMPTION: Candidates should be able to provide specific examples of their experience with these types of projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Tommy Hilfiger's global social media presence, and how does this role address them?
• How does this role collaborate with other marketing functions and regional teams to ensure consistent brand messaging and execution?
• What are the key priorities for the first 90 days in this role, and how does the company support new leaders in driving success?
• How does the company approach measuring and optimizing social media performance, and what tools do they use for analysis?
• What are the most important qualities for a successful candidate in this role, and how does the company support their professional development?

ASSUMPTION: Candidates should use these questions to demonstrate their understanding of the role and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful social media campaigns and strategies you've led in the past
• Demonstrate your ability to work collaboratively and manage cross-functional teams
• Be ready to discuss your vision for Tommy Hilfiger's global social media presence and how you plan to drive business impact
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.