📌 Core Information
🔹 Job Title: Senior Director, Global Theatrical Marketing
🔹 Company: Crunchyroll, LLC
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Entertainment
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading global theatrical marketing campaigns for Crunchyroll’s film business
- Developing tailored campaign strategies for global audiences
- Managing cross-functional teams and relationships with key partners
- Monitoring campaign performance and using data-driven insights to refine strategies
- Collaborating with media and creative agencies to craft innovative marketing strategies
ASSUMPTION: This role requires a strategic and creative mindset, with a proven track record in theatrical film marketing. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Lead global theatrical marketing campaigns for Crunchyroll’s film business
✅ Develop and execute tailored campaign strategies for global audiences
✅ Lead cross-functional teams to ensure operational excellence and timely delivery of marketing materials
✅ Manage relationships with creators, licensors, and executives, presenting strategies to key partners
✅ Monitor campaign performance, using data-driven insights to refine and enhance audience engagement
✅ Stay ahead of pop culture, industry trends, and competitor activities to continuously improve campaign impact
✅ Collaborate with media and creative agencies to craft innovative, culturally relevant marketing strategies
✅ Tackle challenges head-on, driving growth and establishing Crunchyroll as a leader in anime cinema
✅ Ensure campaigns align with both company and IP brand identities, strengthening overall vision
ASSUMPTION: The role requires strong leadership, communication, and collaboration skills, as well as a deep understanding of global audiences and their preferences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 15+ years of experience in theatrical film marketing, with a proven track record of leading campaigns that spark fandom, cultural relevance, and conversation
Required Skills:
- Proven experience in leading global theatrical marketing campaigns
- Strong communication and collaboration skills
- Ability to manage multiple projects and teams simultaneously
- Deep understanding of global audiences and pop culture trends
- Fluency in digital and social marketing, using a platform-agnostic approach to tell compelling stories
- Experience working with licensed content (a plus)
Preferred Skills:
- Experience working with anime or similar niche content
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong background in theatrical film marketing and a passion for anime and global entertainment.
💰 Compensation & Benefits
Salary Range: $188,000 - $220,000 USD per year
Benefits:
- Flexible time off policies
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account (HSA) program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer-paid commuter benefit
- Support program for new parents
- Pet insurance (and pet-friendly offices)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Los Angeles area. The benefits listed are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically focused on anime and manga content
Company Size: 501-1,000 employees (as of LinkedIn data)
Founded: 2006 (as per Crunchyroll's "About" page)
Company Description:
- Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love
- Offers free ad-supported and subscription premium content, as well as events, theatrical releases, games, consumer products, collectibles, and manga publishing
- Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation
Company Specialties:
- Media
- Technology
- Video streaming
- Subscription services
Company Website: Crunchyroll
ASSUMPTION: Crunchyroll is a well-established company in the anime and manga industry, with a strong focus on global expansion and engagement with its audience.
📊 Role Analysis
Career Level: Senior-level management position
Reporting Structure: Reports directly to the VP, Brand & Content Marketing
Work Arrangement: Hybrid (3 days on-site in Los Angeles, 2 days remote)
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunity to work on high-profile campaigns and make a significant impact on the company's growth
- Chance to collaborate with and learn from industry experts and leaders
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's global expansion and success.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work arrangement)
Office Location(s): Los Angeles, California, United States
Geographic Context:
- Los Angeles is a major hub for the entertainment industry, with a diverse and multicultural population
- The city offers a range of housing options, from urban apartments to suburban homes, with varying costs of living
- Los Angeles has a Mediterranean climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours per week), with flexible time off policies
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, while the Los Angeles location offers a vibrant and dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the VP, Brand & Content Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing and campaign strategy development
- Leadership and team management skills
- Global audience understanding and cultural relevance
- Data-driven decision-making and performance analysis
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in theatrical film marketing and global campaign strategies
- Prepare examples of successful campaigns you've led and the impact they had on global audiences
- Be ready to discuss your understanding of the anime and manga industry, as well as your passion for the content
- Follow up with the HR department after your interview to express your interest in the role
ATS Keywords: Theatrical film marketing, global campaign strategy, cross-functional team leadership, data-driven insights, pop culture trends, anime and manga industry, global audience engagement
ASSUMPTION: The interview process will focus on assessing the candidate's marketing and leadership skills, as well as their understanding of global audiences and the anime and manga industry.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management software (e.g., Asana, Trello)
- Collaboration and communication platforms (e.g., Slack, Microsoft Teams)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The role may require the use of various marketing, project management, and collaboration tools, depending on the specific needs of the campaigns and the team.
👔 Cultural Fit Considerations
Company Values:
- Courage: Overcoming fear to enable our best selves
- Curiosity: Being curious to drive empathy, inclusion, and understanding
- Kaizen: Committing to constant forward progress
- Service: Serving our community with humility to enable joy and belonging for others
Work Style:
- Fast-paced and dynamic, with a focus on meeting tight deadlines
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Data-driven and strategic, with a focus on continuous improvement and innovation
Self-Assessment Questions:
- Do you have the courage to take on challenging campaigns and drive growth in the global anime market?
- Are you curious about global audiences and their preferences, and how to engage them effectively?
- Are you committed to continuous learning and improvement, both personally and professionally?
- Do you have a strong sense of service and a desire to contribute to the growth and success of the company?
ASSUMPTION: Crunchyroll values candidates who are passionate about anime and global entertainment, as well as those who embody the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously, often with tight deadlines
- Balancing the needs and preferences of global audiences with the company's overall vision and brand identity
- Navigating the complexities of the entertainment industry and working with various stakeholders
- Adapting to the dynamic and ever-changing nature of the global entertainment landscape
ASSUMPTION: The role presents unique challenges and opportunities, requiring a strong and adaptable leader who can thrive in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on global theatrical marketing for anime content, with a strong emphasis on cultural relevance and audience engagement
- Compared to other marketing roles in the entertainment industry, this position offers a unique opportunity to work with a passionate and dedicated fanbase, as well as a diverse and global audience
- Career path comparison: This role offers significant growth potential, with the opportunity to advance within the marketing department or explore other areas of the business
ASSUMPTION: While this role shares similarities with other marketing positions in the entertainment industry, its focus on anime content and global audience engagement makes it a unique and exciting opportunity.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new anime film release, targeting audiences in North America, Europe, and Asia
- Collaborating with local marketing teams in key territories to create tailored promotional materials and events that resonate with regional audiences
- Analyzing campaign performance data to identify trends and opportunities for improvement, and refining strategies accordingly
ASSUMPTION: The role involves a wide range of projects, from strategic campaign development to tactical execution and analysis, requiring a versatile and adaptable leader.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging campaign you've led and how you overcame any obstacles to achieve success?
- How do you approach balancing the needs and preferences of global audiences with the company's overall vision and brand identity?
- What steps do you take to stay informed about pop culture trends and industry developments, and how do you incorporate that knowledge into your marketing strategies?
- How do you foster a collaborative and inclusive work environment, and encourage open communication and idea-sharing among team members?
- What opportunities are there for growth and professional development within the marketing department and the company as a whole?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will not only help you better understand the role and the company, but also demonstrate your interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in theatrical film marketing and global campaign strategies
- Prepare examples of successful campaigns you've led and the impact they had on global audiences
- Be ready to discuss your understanding of the anime and manga industry, as well as your passion for the content
- Follow up with the HR department after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
