C

Senior Director, Growth Marketing

Cellebrite
Full-time
Remote
Worldwide
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Director, Growth Marketing

πŸ”Ή Company: Cellebrite

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Yes

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic leadership in growth marketing, aligning strategies with business goals
  • Account-Based Marketing (ABM) to drive targeted engagement with key accounts
  • Innovation in digital marketing, including paid search, digital advertising, and content marketing
  • Demand generation and lead conversion to create sustainable revenue streams
  • Customer journey optimization through personalized marketing and retention strategies
  • Brand management and cross-functional collaboration with sales, finance, and product development
  • Data-driven insights and budget oversight to ensure optimal resource allocation

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and expertise in growth marketing to drive business growth and customer engagement.

πŸ“‹ Key Responsibilities

βœ… Craft and execute comprehensive growth marketing plans aligning with business goals

βœ… Drive targeted engagement with key accounts through personalized messaging and prioritize account engagement over lead volume

βœ… Oversee digital marketing budget and initiatives, including paid search, digital advertising, social media, and content marketing

βœ… Develop targeted marketing campaigns to generate demand, leads, and convert them into sustainable revenue streams

βœ… Enhance the customer journey through personalized marketing, retention strategies, and lifecycle management

βœ… Uphold and evolve the company’s brand identity and values across all marketing efforts

βœ… Lead and mentor a diverse team of marketing professionals, fostering a culture of excellence, innovation, and continuous learning

βœ… Work closely with sales, finance, product development, and other departments to ensure a unified approach to market penetration and customer experience

βœ… Utilize analytics and market research to guide strategies, assess performance, and adapt tactics

βœ… Manage the marketing budget, ensuring optimal allocation of resources for maximum impact and ROI

ASSUMPTION: The responsibilities listed are comprehensive and require a well-rounded marketing professional with strong leadership skills and expertise in various marketing channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or related field

Experience: Extensive experience in digital growth marketing in a leadership role

Required Skills:

  • Proven expertise in Account-Based Marketing (ABM) and 6Sense or equivalent
  • Data-driven mindset with data analytics experience
  • Expertise in various marketing channels and analytics tools
  • Exceptional communication, strategic thinking, and problem-solving skills
  • Proven success in leading high-performing teams

Preferred Skills:

  • Experience in the public safety industry
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in digital growth marketing and account-based marketing, along with a proven track record of leading high-performing teams and driving business growth.

πŸ’° Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (Based on industry standards for a senior director role in growth marketing with 10+ years of experience and a remote work arrangement)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior director role in growth marketing with the required experience level and a remote work arrangement. Actual compensation may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Public Safety. Cellebrite specializes in digital intelligence solutions for public and private sectors, empowering organizations to manage legally sanctioned digital investigations.

Company Size: 1,001-5,000 employees. As a mid-sized company, Cellebrite offers a balance between structure and growth opportunities.

Founded: 1999. Cellebrite has over two decades of experience in digital intelligence and investigative analytics.

Company Description:

  • Cellebrite is the global leader in Digital Intelligence solutions for the public and private sectors
  • The company empowers organizations to master the complexities of legally sanctioned digital investigations
  • Cellebrite's mission is to enable customers to protect and save lives, accelerate justice, and preserve privacy in communities around the world

Company Specialties:

  • Mobile Forensics
  • Mobile data extraction
  • Cloud extraction
  • Decoding
  • Analysis and reporting
  • Digital forensics
  • Digital intelligence
  • Cloud forensics
  • Analytics
  • Mobile unlocking

Company Website: http://www.cellebrite.com/

ASSUMPTION: As a well-established company in the public safety industry, Cellebrite offers a stable work environment with opportunities for growth and professional development.

πŸ“Š Role Analysis

Career Level: Senior Director. This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) or another executive-level position.

Reporting Structure: The Senior Director of Growth Marketing will oversee a team of marketing professionals, including digital marketing, customer marketing, account-based marketing, and campaigns.

Work Arrangement: Remote. This role offers a remote work arrangement, allowing for flexibility and a better work-life balance.

Growth Opportunities:

  • Advancement to a Chief Marketing Officer (CMO) or similar executive-level position
  • Expansion of responsibilities to include additional marketing functions or geographic regions
  • Development of leadership and management skills through team mentoring and growth

ASSUMPTION: As a senior leadership role, this position offers significant growth opportunities for the right candidate, including career advancement and professional development.

🌍 Location & Work Environment

Office Type: Remote. This role does not require regular on-site presence, allowing for greater flexibility and work-life balance.

Office Location(s): United States. The remote work arrangement allows for flexibility in location, with a focus on US time zones.

Geographic Context:

  • The United States offers a diverse range of cultural, economic, and professional opportunities
  • The remote work arrangement allows for a better work-life balance and the ability to live in various locations within the US
  • The time zone considerations may require some overlap with US Eastern Standard Time (EST) for effective communication and collaboration

Work Schedule: Full-time (40 hours per week), with flexibility for remote work. The remote work arrangement allows for greater flexibility in managing personal and professional responsibilities.

ASSUMPTION: The remote work arrangement offers a better work-life balance and the opportunity to live in various locations within the United States, while still collaborating effectively with the team and stakeholders.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Resume screening and phone/ video call with the HR department
  • In-depth phone/video call with the hiring manager or a panel of interviewers
  • Case study or project presentation, followed by a Q&A session
  • Final interview with the Chief Marketing Officer (CMO) or another executive-level position

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management capabilities
  • Expertise in growth marketing, account-based marketing, and digital marketing channels
  • Data-driven mindset and analytics skills
  • Communication and presentation skills

Application Tips:

  • Tailor your resume to highlight your experience in growth marketing, account-based marketing, and digital marketing channels
  • Prepare a case study or project presentation that demonstrates your ability to develop and execute comprehensive marketing strategies
  • Be ready to discuss your approach to data-driven insights and analytics in marketing
  • Research Cellebrite's mission, values, and company culture to ensure a strong fit and alignment with your personal goals

ATS Keywords: Growth Marketing, Account-Based Marketing, Digital Marketing, Demand Generation, Customer Journey Optimization, Brand Management, Team Management, Cross-Functional Collaboration, Data-Driven Insights, Budget Oversight, Strategic Leadership, Communication, Problem-Solving, Analytics, Marketing Channels, Lead Generation, Revenue Growth

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and expertise in growth marketing, account-based marketing, and digital marketing channels. A strong fit with the company's mission, values, and culture will also be essential for success in this role.

πŸ› οΈ Tools & Technologies

  • 6Sense or equivalent ABM platform
  • Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
  • Analytics and reporting tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific marketing technology stack. However, the list provided covers common tools used in growth marketing, account-based marketing, and digital marketing channels.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Accountable
  • Respectful

Work Style:

  • Data-driven and analytical
  • Strategic and forward-thinking
  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-oriented and focused on driving business growth

Self-Assessment Questions:

  • How do you align your marketing strategies with business goals to drive growth and customer engagement?
  • Can you provide an example of a successful account-based marketing campaign you've led, and how you measured its impact?
  • How do you balance data-driven insights with creative and innovative marketing approaches?
  • How do you foster a culture of excellence, innovation, and continuous learning within your team?

ASSUMPTION: A strong cultural fit for this role will involve a data-driven, strategic, and collaborative mindset, with a focus on driving business growth and customer engagement through innovative marketing approaches.

⚠️ Potential Challenges

  • Managing a remote team and fostering a strong company culture
  • Balancing the focus on lead volume with account engagement and qualification
  • Adapting to the unique requirements and constraints of the public safety industry
  • Managing a marketing budget effectively to maximize ROI and impact

ASSUMPTION: The potential challenges for this role may include managing a remote team, balancing lead volume with account engagement, adapting to the public safety industry, and effectively managing a marketing budget.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses on account engagement and qualification over lead volume
  • This role requires a strong background in account-based marketing (ABM) and a data-driven mindset
  • Career progression in this role may include advancement to a Chief Marketing Officer (CMO) or similar executive-level position

ASSUMPTION: This role differs from traditional marketing positions in its focus on account engagement and qualification, requiring a strong background in account-based marketing and a data-driven mindset. Career progression may include advancement to an executive-level position.

πŸ“ Sample Projects

  • Developing and executing a comprehensive growth marketing strategy that aligns with business goals
  • Implementing an account-based marketing (ABM) program to drive targeted engagement with key accounts
  • Optimizing digital marketing channels to improve lead generation and conversion rates
  • Analyzing customer data to identify trends, insights, and opportunities for customer journey optimization

ASSUMPTION: Sample projects for this role may include developing and executing a comprehensive growth marketing strategy, implementing an account-based marketing program, optimizing digital marketing channels, and analyzing customer data to identify trends and insights.

❓ Key Questions to Ask During Interview

  • How does the company measure the success of its growth marketing efforts, and how will my performance be evaluated?
  • Can you describe the team structure and dynamics, and how does this role fit into the overall marketing organization?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 90 days, and how will my success be measured during this period?
  • How does the company approach work-life balance, and what resources are available to support remote work?

ASSUMPTION: Key questions to ask during the interview for this role may include understanding the company's approach to measuring success, team structure and dynamics, professional development opportunities, priorities for the first 90 days, and work-life balance resources.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your experience in growth marketing, account-based marketing, and digital marketing channels
  • Prepare a case study or project presentation that demonstrates your ability to develop and execute comprehensive marketing strategies
  • Research Cellebrite's mission, values, and company culture to ensure a strong fit and alignment with your personal goals
  • Follow up with the HR department or hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.