📌 Core Information
🔹 Job Title: Senior Director, Growth Marketing
🔹 Company: TravelPerk
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading digital, field, and partner marketing teams to drive pipeline generation across global markets.
- Setting and delivering growth-focused marketing strategies that align with company goals.
- Ensuring marketing is always driving the business forward by owning pipeline forecasting and tracking progress.
- Collaborating with sales, country managers, and partner managers to accelerate deal velocity and drive revenue growth.
- Building and scaling high-performing marketing functions that deliver meaningful pipeline and revenue impact.
ASSUMPTION: This role requires a strategic vision, a passion for data, and a proven track record in driving growth and owning pipeline within the B2B SaaS space.
📋 Key Responsibilities
✅ Set and deliver bold, growth-focused marketing strategies that align with company goals and directly drive pipeline and revenue.
✅ Lead, motivate, and grow a world-class team across Digital (SEO/Organic, Paid Search/Media), Field, and Partner Marketing.
✅ Define ambitious OKRs and build a high-performance, data-driven culture centered on ownership, experimentation, and constant improvement.
✅ Take full ownership of pipeline forecasting, tracking progress against quarterly and annual targets, and ensuring marketing is always driving the business forward.
✅ Own the strategy and performance of our digital, field, and partner marketing programs across key global markets.
✅ Launch and refine multi-channel campaigns that reach the right audience, at the right time, through the right mix of paid, owned, and earned media.
✅ Collaborate with sales, country managers, and partner managers to go after key accounts and accelerate deal velocity, including through Account-Based Marketing (ABM) plays.
✅ Build strong relationships with partners to design and deliver standout co-marketing campaigns.
✅ Build strong reporting frameworks to track performance, drive insights, and make informed, agile decisions.
✅ Take ownership of pipeline performance reporting, working with analytics and revenue ops teams to improve attribution, forecast the funnel, and prove the impact of marketing.
ASSUMPTION: This role requires a combination of strategic vision, a passion for data, and a proven track record in driving growth and owning pipeline within the B2B SaaS space.
🎯 Required Qualifications
Education: Not specified (TravelPerk prioritizes experience and potential over academic qualifications)
Experience: 10+ years of marketing leadership experience in B2B SaaS, with a strong focus on growth and demand generation.
Required Skills:
- Proven history of building and scaling high-performing marketing functions that deliver meaningful pipeline and revenue impact.
- Deep expertise in paid and organic growth channels.
- Data-obsessed mindset, with hands-on experience in tools like Google Analytics.
- Bonus points for experience leading Field and Partner Marketing teams in high-growth environments.
Preferred Skills:
- Experience in B2B SaaS marketing, particularly in the business travel industry.
- Fluency in multiple languages.
ASSUMPTION: Given the role's focus on growth and pipeline generation, candidates should have a strong background in B2B SaaS marketing and a proven track record in driving growth and owning pipeline.
💰 Compensation & Benefits
Salary Range: £120,000 - £160,000 (Based on industry standards for a Senior Director role in B2B SaaS, London)
Benefits:
- Competitive compensation package, including equity in TravelPerk
- Generous vacation days
- Health perks such as private healthcare or gym allowance, depending on location
- Unforgettable TravelPerk events
- Mental health support tool for wellbeing
- Exponential growth and personal development opportunities
- VolunteerPerk - 16 paid hours per year to volunteer for a cause of your choice
- Work from anywhere allowance of 20 working days per year
- IRL English or Spanish Lessons held in the Barcelona office
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Director role in B2B SaaS, London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: TravelPerk operates in the B2B SaaS space, specifically focusing on business travel and expense management. The global business travel market is valued at over $1.4 trillion and is expected to grow at a CAGR of 4.2% from 2021 to 2028.
Company Size: TravelPerk is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: TravelPerk was founded in 2015 and has since grown to become a leading business travel platform, trusted by global brands like Wise, Red Bull, GetYourGuide, and Aesop.
Company Description:
- TravelPerk is a hyper-growth SaaS business travel platform and a pioneer in the future of travel for work.
- Their all-in-one platform gives travelers the freedom they want while providing companies with the control they need.
- TravelPerk has industry-leading travel inventory alongside powerful management features, 24/7 customer support, state-of-the-art technology, and consumer-grade design.
Company Specialties:
- Business Travel
- Travel Management
- Corporate Travel
Company Website: TravelPerk Website
ASSUMPTION: TravelPerk's focus on business travel and expense management positions it well in the growing B2B SaaS market, with significant opportunities for growth and expansion.
📊 Role Analysis
Career Level: Senior Director, reporting directly to the VP of Marketing
Reporting Structure: This role will lead the digital, field, and partner marketing teams, with potential for further team expansion based on growth and success.
Work Arrangement: Hybrid (3 days in-office), with the option to work from anywhere for up to 20 working days per year.
Growth Opportunities:
- As TravelPerk continues to grow, there will be opportunities to expand the marketing team and take on additional responsibilities.
- With a strong track record, the Senior Director may have the opportunity to advance to a VP or C-level role in the future.
- TravelPerk's focus on employee development and growth provides ample opportunities for professional advancement.
ASSUMPTION: The Senior Director, Growth Marketing role offers significant growth potential, both for the individual and the company, as TravelPerk continues to expand its market share in the B2B SaaS space.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office), with the option to work from anywhere for up to 20 working days per year.
Office Location(s): London, England, United Kingdom
Geographic Context:
- London is a major global hub for business and technology, providing ample opportunities for networking and professional growth.
- The city offers a vibrant cultural scene, diverse neighborhoods, and excellent connectivity via public transportation.
- London's time zone (GMT) allows for effective collaboration with global teams across various regions.
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days in the office)
ASSUMPTION: TravelPerk's hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still fostering a collaborative and connected office environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and relevant team members
- Final round with the VP of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Leadership and team management abilities
- Expertise in digital, field, and partner marketing
- Alignment with TravelPerk's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Demonstrate your understanding of TravelPerk's business model and the B2B SaaS market.
- Showcase your ability to drive growth and generate pipeline in a B2B SaaS environment.
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
ATS Keywords: Growth Marketing, B2B SaaS, Pipeline Generation, Digital Marketing, Field Marketing, Partner Marketing, Data Analysis, SEO, Paid Media, Customer Acquisition, Campaign Management, Team Leadership, OKRs, A/B Testing, Account-Based Marketing, Collaboration
ASSUMPTION: TravelPerk's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a strong focus on their ability to drive growth and generate pipeline in a B2B SaaS environment.
🛠️ Tools & Technologies
- Google Analytics
- Marketo
- Salesforce
- HubSpot
- LinkedIn Ads
- Google Ads
- SEMrush
- Asana
- Slack
ASSUMPTION: TravelPerk uses a variety of marketing, analytics, and project management tools to streamline workflows and drive growth. Candidates should be comfortable working with these tools and be open to learning new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Empowering
Work Style:
- Results-driven and action-oriented
- Data-informed and analytical
- Collaborative and team-focused
- Adaptable and open to change
- Empowering and supportive of team members
Self-Assessment Questions:
- How do you align with TravelPerk's customer-centric approach, and how have you demonstrated this in previous roles?
- Can you provide an example of a time when you used data to drive a marketing decision, and what was the outcome?
- How do you foster a collaborative and empowering work environment, and how have you supported the growth and development of your team members?
ASSUMPTION: TravelPerk values candidates who embody their company values, demonstrate a strong work ethic, and are committed to driving growth and empowering their team members.
⚠️ Potential Challenges
- Managing a remote or hybrid team across multiple time zones and locations
- Balancing the need for strategic planning with the demands of day-to-day execution
- Navigating a fast-paced, hyper-growth environment with evolving priorities and responsibilities
- Ensuring alignment and collaboration with cross-functional teams, including sales, product, and customer success
- Adapting to changes in the market, customer needs, and competitive landscape
ASSUMPTION: The Senior Director, Growth Marketing role presents unique challenges that require a strategic, adaptable, and collaborative leader who can thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on pipeline generation and growth, requiring a strong background in B2B SaaS and a proven track record in driving revenue growth.
- Compared to other B2B SaaS marketing roles, this position offers a unique blend of strategic, leadership, and tactical responsibilities, with a strong emphasis on data-driven decision-making and team management.
- Career progression in this role may follow a path from Senior Director to VP or C-level positions, depending on the individual's performance and the company's growth trajectory.
ASSUMPTION: The Senior Director, Growth Marketing role at TravelPerk is distinct from other marketing positions, requiring a unique combination of strategic vision, data-driven decision-making, and team leadership skills.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive pipeline growth in a specific vertical or region
- Implementing A/B testing and optimization strategies to improve campaign performance and ROI
- Collaborating with sales and product teams to launch a new product or feature, driving adoption and revenue growth
- Building and scaling a high-performing marketing team, including recruitment, onboarding, and team development
ASSUMPTION: The Senior Director, Growth Marketing role at TravelPerk offers a diverse range of projects and initiatives, allowing candidates to leverage their unique skills and experiences to drive growth and impact.
❓ Key Questions to Ask During Interview
- How does TravelPerk measure and track pipeline performance, and what are the key metrics used to assess marketing effectiveness?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the overall organization?
- How does TravelPerk support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how do these align with the company's overall growth strategy?
- How does TravelPerk approach collaboration and alignment with cross-functional teams, such as sales, product, and customer success?
ASSUMPTION: Asking insightful questions during the interview process demonstrates a candidate's curiosity, engagement, and commitment to understanding the role and company dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your background in B2B SaaS marketing, growth, and pipeline generation.
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills, as well as your ability to drive growth and generate pipeline in a B2B SaaS environment.
- If invited for an on-site or virtual interview, research TravelPerk's company culture, values, and business model to demonstrate your understanding and alignment with the organization.
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
