📌 Core Information
🔹 Job Title: Senior Director, Growth Marketing
🔹 Company: TravelPerk
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Barcelona) with flexibility for up to 20 working days per year
🚀 Job Overview
Key aspects of this role include:
- Leadership of digital, field, and partner marketing teams
- Strategy development and execution for growth-focused marketing
- Pipeline generation across global markets
- Collaboration with sales, country managers, and partners
- Data-driven decision making and performance optimization
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in driving growth within the B2B SaaS space.
📋 Key Responsibilities
✅ Set and deliver bold, growth-focused marketing strategies that align with company goals and directly drive pipeline and revenue
✅ Lead, motivate, and grow a world-class team across Digital (SEO/Organic, Paid Search/Media), Field, and Partner Marketing
✅ Define ambitious OKRs and build a high-performance, data-driven culture centered on ownership, experimentation, and constant improvement
✅ Own the strategy and performance of our digital, field, and partner marketing programs across key global markets
✅ Launch and refine multi-channel campaigns that reach the right audience, at the right time, through the right mix of paid, owned, and earned media
✅ Collaborate across marketing teams and with sales, country managers, and partners to shape channel strategy and execute high-impact, integrated campaigns
✅ Build strong reporting frameworks to track performance, drive insights, and make informed, agile decisions
ASSUMPTION: This role requires a hands-on approach to leadership, with a focus on execution and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of marketing leadership experience in B2B SaaS, with a strong focus on growth and demand generation
Required Skills:
- Proven history of building and scaling high-performing marketing functions that deliver meaningful pipeline and revenue impact
- Deep expertise in paid and organic growth channels
- Data-obsessed mindset with hands-on experience in tools like Google Analytics
- Strong leadership, communication, and collaboration skills
Preferred Skills:
- Experience leading Field and Partner Marketing teams in high-growth environments
- Fluency in English and Spanish
ASSUMPTION: Candidates should have a proven track record in driving growth and pipeline within the B2B SaaS space.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on industry standards for a Senior Director role in Barcelona)
Benefits:
- Competitive compensation package, including equity in TravelPerk
- Generous vacation days
- Health perks such as private healthcare or gym allowance
- Unforgettable TravelPerk events
- Mental health support tool
- Exponential growth and personal development opportunities
- VolunteerPerk - 16 paid hours per year to volunteer for a cause of your choice
- Work from anywhere allowance of 20 working days per year
- IRL English or Spanish Lessons held in the Barcelona office
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Director role in Barcelona, with a focus on B2B SaaS marketing experience.
📌 Applicant Insights
🔍 Company Context
Industry: TravelPerk operates in the fast-growing business travel and expense management software industry, with a focus on simplifying and streamlining travel and expense processes for companies.
Company Size: TravelPerk is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: TravelPerk was founded in 2015 and has since grown to become a leading business travel platform, trusted by global brands like Wise, Red Bull, GetYourGuide, and Aesop.
Company Description:
- TravelPerk is a hyper-growth SaaS business travel platform and a pioneer in the future of travel for work
- Their all-in-one platform gives travelers the freedom they want while providing companies with the control they need
- With industry-leading travel inventory alongside powerful management features, 24/7 customer support, state-of-the-art technology, and consumer-grade design, TravelPerk saves time, money, and hassle for everyone
Company Specialties:
- Business Travel
- Travel Management
- Corporate Travel
Company Website: https://www.travelperk.com/
ASSUMPTION: TravelPerk's focus on growth and innovation makes it an attractive place for marketing professionals looking to make a significant impact.
📊 Role Analysis
Career Level: Senior Director, reporting directly to the VP of Marketing
Reporting Structure: This role will lead the digital, field, and partner marketing teams, with potential for further expansion as the company grows
Work Arrangement: Hybrid (3 days in-office per week, with flexibility for up to 20 working days per year)
Growth Opportunities:
- Potential to shape the future of growth marketing at TravelPerk
- Scope to build and scale high-performing marketing functions
- Opportunities to collaborate with cross-functional teams and influence company strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on TravelPerk's continued success.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office per week, with flexibility for up to 20 working days per year)
Office Location(s): Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a thriving tech industry
- Catalonia is a region with a strong focus on innovation and entrepreneurship
- Spain offers a high quality of life, with a warm climate, rich culture, and affordable cost of living
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: Barcelona provides an ideal base for this role, with its dynamic business ecosystem and attractive work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the VP of Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and growth mindset
- Leadership and team-building skills
- Data-driven decision making and analytical skills
- Collaboration and communication skills
- Industry knowledge and expertise in B2B SaaS marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of TravelPerk's business and the specific challenges this role addresses
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
- Be ready to discuss your approach to data analysis and performance optimization
- Demonstrate your enthusiasm for TravelPerk's mission and culture
ATS Keywords: Growth Marketing, B2B SaaS, Pipeline Generation, Digital Marketing, SEO, Paid Media, Data Analysis, Team Leadership, Customer Acquisition, Campaign Management, Account-Based Marketing, Collaboration, Reporting, Performance Optimization, Experimentation, Strategic Vision
ASSUMPTION: TravelPerk's hiring process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on driving growth and pipeline generation.
🛠️ Tools & Technologies
- Google Analytics
- Marketo or similar marketing automation platforms
- CRM (e.g., Salesforce, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Paid media platforms (e.g., Google Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in marketing analytics tools, marketing automation platforms, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Empowering
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you align with TravelPerk's customer-centric and data-driven values?
- How comfortable are you working in a fast-paced, dynamic environment with a strong focus on collaboration and results?
- How do you approach continuous learning and personal growth in a rapidly evolving industry?
ASSUMPTION: TravelPerk's culture values ownership, results, and being a genuinely good teammate, with a focus on empowering employees to drive growth and innovation.
⚠️ Potential Challenges
- Managing a team across multiple time zones and locations
- Balancing strategic planning with day-to-day execution
- Adapting to a fast-paced, ever-changing business environment
- Ensuring consistent performance and optimization across multiple marketing channels
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on pipeline generation and growth strategy
- Compared to other B2B SaaS marketing roles, this role offers a unique blend of strategic leadership and hands-on execution
- Career path comparison: This role provides an opportunity to grow into a VP or C-level marketing position within a fast-growing company
ASSUMPTION: This role offers a unique blend of strategic leadership and hands-on execution, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive pipeline growth in a specific region
- Launching an Account-Based Marketing (ABM) program to target high-value enterprise customers
- Optimizing SEO and content strategy to improve organic traffic and lead generation
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of this role, focusing on growth, optimization, and execution.
❓ Key Questions to Ask During Interview
- How does this role fit into TravelPerk's overall growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TravelPerk support the professional development and growth of its marketing team members?
- What is the company's approach to collaboration and cross-functional teamwork?
- How does TravelPerk measure and optimize marketing performance across various channels and campaigns?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into TravelPerk's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
- Be ready to discuss your approach to data analysis and performance optimization
- Demonstrate your enthusiasm for TravelPerk's mission and culture
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
