🔹 Job Title: Senior Director - Head of B2B Marketing
🔹 Company: Visa
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in B2B marketing to drive impact across a large region.
✅ Set strategic direction and priorities for B2B marketing in CEMEA
✅ Manage B2B marketing P&L and track investment impact
✅ Lead and develop high-performance B2B marketing teams
✅ Implement lead generation campaigns and account-based management strategies
✅ Define content strategy, including thought leadership and social media presence
✅ Leverage events for lead generation and brand enhancement
✅ Develop and deploy sales enablement materials and training
✅ Guard Visa's brand and visual identity principles
✅ Lead CEMEA implementation of customer acquisition systems and measurement frameworks
✅ Define buyer segments and collaborate with technology teams to deploy infrastructure
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication and influencing skills.
Education: Bachelor's degree or equivalent experience
Experience: 12+ years of work experience, with at least 10 years in B2B marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in B2B marketing, with experience in leading cross-functional teams and driving impact in a complex organization.
Salary Range: Competitive salary package, with an estimated range of AED 500,000 - 700,000 per annum (USD 136,000 - 192,000) based on experience and qualifications. Visa offers competitive benefits packages, including health insurance, retirement plans, and employee discounts.
Benefits:
Working Hours: Full-time position with a hybrid work arrangement, requiring a minimum of 3 days in the office per week.
ASSUMPTION: Visa offers competitive compensation and benefits packages, with salary ranges based on industry standards for similar roles in the UAE.
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa is a large organization with over 27,000 employees globally, providing ample opportunities for career growth and development.
Founded: Visa was founded in 1958 and has since grown into a publicly traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
Company Specialties:
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development, with a strong focus on innovation and digital payments.
Career Level: Senior Director level, reporting directly to the CEMEA SVP, Chief Marketing Officer and Global SVP B2B Marketing
Reporting Structure: This role will have direct reports and will collaborate with various teams across the organization, including sales, product, and marketing teams
Work Arrangement: Hybrid work arrangement, with a minimum of 3 days in the office per week
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities, with the potential to make a substantial impact on Visa's B2B marketing efforts across CEMEA.
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement requiring a minimum of 3 days in the office per week
ASSUMPTION: The Dubai office provides a dynamic and multicultural work environment, with ample opportunities for networking and collaboration within the payments and fintech industry.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B Marketing, Stakeholder Management, Lead Generation, Account-Based Management, Content Strategy, Sales Enablement, Customer Acquisition, Data Analysis, Cross-Functional Leadership, Product Marketing, Portfolio Management, Team Development, Technology Infrastructure, Messaging and Positioning, Event Management, CRM Systems, Consumer Insights
ASSUMPTION: Visa's application process is thorough and involves multiple interviews with cross-functional stakeholders, focusing on strategic thinking, leadership, and domain expertise in B2B marketing.
ASSUMPTION: This role requires proficiency in CRM systems, marketing automation tools, and data analysis software to effectively manage B2B marketing campaigns and track performance.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Visa values a customer-centric, innovative, and collaborative work environment, with a strong focus on integrity and inclusion.
ASSUMPTION: This role presents unique challenges, including navigating a large, matrixed organization, managing a hybrid team, and staying current with industry trends and innovations.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles, with a focus on B2B marketing and the potential for global impact and career growth.
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Head of B2B Marketing role, requiring strong leadership, collaboration, and analytical skills.
ASSUMPTION: These interview questions focus on understanding the role's priorities, collaboration, performance metrics, professional development, and onboarding process.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.