📌 Core Information
🔹 Job Title: Senior Director, Head of GTM and Digital Product Marketing
🔹 Company: Alcon
🔹 Location: Fort Worth, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive go-to-market strategies for Alcon's Vision Care Digital Health team.
- Collaborating with cross-functional teams to ensure impactful marketing efforts and successful product launches.
- Driving demand generation initiatives across various channels to enhance patient outcomes and improve eye care experiences.
- Leveraging market research, customer insights, and competitive analysis to inform marketing strategies and drive data-driven decisions.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital health and marketing principles to drive success in a dynamic and innovative environment.
📋 Key Responsibilities
✅ Go-to-Market Leadership: Lead the development of comprehensive go-to-market strategies that align with global Vision Care Commercial teams and franchise strategies.
✅ Strategic Commercial Planning and Execution: Craft and execute innovative and results-driven marketing campaigns, programs, and initiatives for market launches and updates.
✅ Commercial Models: Work closely with franchise and commercial teams to define commercial models for digital products and platforms, including revenue, pricing strategies, COGS, and contract execution.
✅ Promotional and Marketing Assets: Supervise the development of marketing assets in partnership with agency experts, ensuring brand consistency across all marketing channels and touchpoints.
✅ Partnership Planning: Lead strategic partnerships in the area of digital and technology to further expand and enhance the platform, managing third-party relationships and developing mutually beneficial business models.
✅ Demand Generation: Collaborate closely with regional downstream sales and marketing teams to drive lead generation and demand creation initiatives across diverse channels.
✅ Product Launch Support: Lead and contribute to the planning and execution of successful product launches by orchestrating activities across departments for seamless execution.
✅ Market Research and Analysis: Stay at the forefront of market trends, customer needs, and the competitive landscape through ongoing market research and analysis, utilizing data and insights to inform marketing strategies and drive data-driven decisions.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously while collaborating effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, engineering, or a related field (master’s degree preferred)
Experience: 7+ years of experience in marketing and/or go-to-market roles, preferably with experience in digital innovation
Required Skills:
- Proven experience in marketing management, with a focus on go-to-market strategies and execution
- Strong knowledge of marketing principles, strategies, and tactics across various channels
- Demonstrated success in developing and executing successful marketing campaigns
- Excellent analytical and problem-solving skills with the ability to leverage data and insights to drive decision-making
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
- Strong leadership qualities and a proactive, self-motivated mindset
- Excellent written and verbal communication skills with the ability to create engaging content and present ideas effectively
- Passion for the digital health industry and a drive to make a positive impact on healthcare
Preferred Skills:
- Experience in the eye care or healthcare industry
- Fluency in multiple languages
ASSUMPTION: Given the role's focus on digital health and innovation, candidates with experience in emerging technologies and digital marketing trends may have an advantage.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Based on industry standards for a senior marketing role with 7+ years of experience in the healthcare industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Alcon products
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for project demands
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Alcon operates in the pharmaceutical manufacturing industry, focusing on eye care products and solutions. The company is a subsidiary of Novartis and has a strong global presence.
Company Size: Alcon has 11-50 employees, which may offer a more intimate work environment with closer collaboration and faster decision-making.
Founded: Alcon was founded in 1945 and has since grown into a leading global eye care company, focusing on surgical and vision care products.
Company Description:
- Alcon is dedicated to innovating life-changing vision products to improve the lives of patients worldwide.
- The company offers a wide array of eye care and eye health offerings, treating the entire eye at each stage of life.
- Alcon's Vision Care Digital Health team is harnessing technology to build a leading portfolio of digital health solutions, transforming the eye care experience for medical professionals and patients.
Company Specialties:
- Eye care products and solutions
- Surgical and vision care
- Digital health and innovation
Company Website: http://www.cibavision.de
ASSUMPTION: Alcon's focus on innovation and digital health presents exciting opportunities for growth and professional development in the eye care industry.
📊 Role Analysis
Career Level: This role is at the senior director level, requiring strategic thinking, leadership, and extensive experience in marketing and go-to-market strategies.
Reporting Structure: The Head of GTM and Digital Product Marketing will report directly to the Vice President of Vision Care Digital Health and collaborate closely with various cross-functional teams.
Work Arrangement: This role is on-site, with the primary work location in Fort Worth, Texas. However, some flexibility may be available for remote work, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Expanding the digital health portfolio and driving innovation within the Vision Care Digital Health team
- Collaborating with cross-functional teams to enhance Alcon's overall marketing efforts and product launches
- Developing leadership skills and mentoring junior team members
ASSUMPTION: Given Alcon's focus on innovation and growth, there may be opportunities for career advancement within the Vision Care Digital Health team or other areas of the organization.
🌍 Location & Work Environment
Office Type: Alcon's Fort Worth office is a professional and collaborative environment, fostering innovation and teamwork.
Office Location(s): 1 Industriering, Großwallstadt, BY 63868, DE
Geographic Context:
- Fort Worth is the 13th-largest city in the United States and the fifth-largest city in the state of Texas.
- The city offers a diverse economy, with a strong focus on healthcare, education, and technology industries.
- Fort Worth is known for its rich cultural scene, including world-class museums, vibrant arts districts, and historic neighborhoods.
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for project demands and meetings with global teams.
ASSUMPTION: The Fort Worth office may offer a more relaxed and collaborative work environment compared to larger metropolitan areas, allowing for closer team interactions and faster decision-making.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional team members
- Final interview with the Vice President of Vision Care Digital Health
Key Assessment Areas:
- Marketing and go-to-market strategy expertise
- Leadership and team collaboration skills
- Analytical and problem-solving abilities
- Adaptability and cultural fit within the Vision Care Digital Health team
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and go-to-market strategy experience, as well as your leadership and analytical skills.
- Prepare examples of successful marketing campaigns and initiatives you've led, emphasizing the results and impact on the business.
- Research Alcon's products, services, and competition to demonstrate your understanding of the eye care industry and market trends.
ATS Keywords: Go-to-Market Strategies, Marketing Management, Digital Innovation, Market Research, Customer Insights, Competitive Analysis, Campaign Development, Analytical Skills, Communication Skills, Interpersonal Skills, Leadership, Project Management, Content Creation, Collaboration, Problem-Solving, Strategic Planning
ASSUMPTION: Given the competitive nature of the pharmaceutical manufacturing industry, candidates should expect a thorough interview process focused on assessing their marketing expertise, leadership skills, and cultural fit within the Vision Care Digital Health team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Alcon's internal systems and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Quality
- Innovation
- Performance
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you align with Alcon's patient-focused approach to marketing and product development?
- Describe a time when you had to adapt to a significant change in a marketing campaign or strategy, and how you ensured its success.
- How do you balance data-driven decision-making with creative and innovative marketing approaches?
ASSUMPTION: Alcon values candidates who demonstrate a strong commitment to patient care, a collaborative work style, and a data-driven approach to marketing and product development.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Collaborating effectively with global teams, potentially facing time zone differences and cultural nuances
- Adapting to a dynamic and evolving digital health landscape, staying up-to-date with emerging technologies and trends
- Balancing the need for innovation with the requirement to maintain brand consistency and adherence to regulatory guidelines
ASSUMPTION: The Head of GTM and Digital Product Marketing role presents unique challenges and opportunities for growth within the eye care industry, requiring a strategic mindset, strong leadership skills, and adaptability to change.
📈 Similar Roles Comparison
- This role differs from traditional marketing management positions in its focus on go-to-market strategies and digital product marketing within the eye care industry.
- Compared to other senior marketing roles, this position offers a unique opportunity to drive innovation and growth within a specific vertical of the healthcare industry.
- Career progression in this role may lead to expanded responsibilities within the Vision Care Digital Health team or other areas of Alcon's global organization.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests within the eye care industry.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new digital health product, including market research, competitive analysis, and targeted marketing campaigns
- Collaborating with cross-functional teams to launch a successful product update, ensuring seamless execution and minimal disruption to the market
- Analyzing market trends and customer insights to inform product development and marketing strategies, driving data-driven decision-making and enhancing patient outcomes
ASSUMPTION: The specific projects and initiatives undertaken by the Head of GTM and Digital Product Marketing will vary depending on the company's priorities, market demands, and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Vision Care Digital Health team and the strategic priorities for the next 12-24 months?
- How does this role collaborate with other teams within Alcon, and what are the key priorities for the first 90 days in this position?
- What are the most significant challenges facing the eye care industry, and how does this role address them to drive success for Alcon?
- How does Alcon support the professional development and growth of its employees, particularly in the area of digital health and innovation?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life harmony?
ASSUMPTION: Candidates should use the interview process to assess the company culture, team dynamics, and growth opportunities within the Vision Care Digital Health team and Alcon as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and go-to-market strategy experience, as well as your leadership and analytical skills.
- Prepare examples of successful marketing campaigns and initiatives you've led, emphasizing the results and impact on the business.
- Research Alcon's products, services, and competition to demonstrate your understanding of the eye care industry and market trends.
- Follow up with the hiring manager one week after submitting your application to express your interest in the position and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
