A

SENIOR DIRECTOR HEALTHCARE MARKETING SPAIN

Almirall
Full-time
On-site
Barcelona, Catalonia, Spain
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Director Healthcare Marketing Spain

πŸ”Ή Company: Almirall

πŸ”Ή Location: Barcelona, Spain

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: July 11, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the Healthcare Marketing function for Primary Care (Rx) and Consumer Healthcare (OTC) in Spain
  • Developing and implementing marketing strategies aligned with the affiliate portfolio and pipeline strategy
  • Overseeing brand plans and ensuring competitive positioning for local brands
  • Collaborating with cross-functional teams and stakeholders to drive customer success and payer value propositions
  • Promoting a winning attitude and customer success mindset through strategic vision and leadership

ASSUMPTION: This role requires a strategic and innovative leader with a strong background in pharmaceutical marketing and sales, capable of driving growth and success in the Spanish healthcare market.

πŸ“‹ Key Responsibilities

βœ… Define a patient-centric and customer success marketing strategy for the portfolio of products, analyzing, planning, and executing the Brand Plans, and pre-marketing activities for pipeline products

βœ… Evaluate, anticipate, and identify future go-to-market needs, developing action plans to prepare the Healthcare Prescription & Pharmacies organization for sustained competitiveness

βœ… Lead the strategy creation and co-lead the execution for the Local Brands (Rx and OTC) in the Spanish Affiliate, providing strategic insights for the proper preparation of the Marketing Plan, and assuring the proper execution, aligned to the approved budget

βœ… Directly supervise the team in charge of strategy ideation from the commercial side, understanding patient, physician, stakeholder, and payer needs, defining market segments, analyzing the competitive landscape, creating brand/franchise strategies, and formulating the Local Brand Plans

βœ… Recommend and contribute to the successful product introduction and commercialization, with a frequent presence in the field to identify and support local needs

βœ… Be one of the faces of the Almirall Business in Spain, requiring a high level of continued and effective interaction with customers and KOLs

βœ… Provide guidance and leadership to direct reports to build strong customer success & payer value propositions/stories for Rx and OTC portfolio in addition to providing tools and support to the market access teams in Areas and Affiliates

βœ… Oversee the development and execution of communication strategies and creative marketing strategies for all local brands

βœ… Exert an effective and high level of influence in the Rx and OTC Product Planning process to provide direction and ambition

βœ… Drive an innovation mindset within the BU, supporting Business Development team to continuously scan the market, prioritize, and assess Rx and OTC businesses (projects, products, and/or companies) that can be of strategic interest to Almirall

βœ… Jointly with the corresponding operational and People & Culture functions, contribute to create communication initiatives to create awareness and engagement around the Local Brands

βœ… Lead and coach the team under his/her responsibility, ensuring high standards, developing individuals and team, and cultivating talent

βœ… Promote and disseminate a winning attitude and customer success mindset through his/her leadership and strategic vision

βœ… Embrace and cultivate culture transformation and values across the team and internal & external stakeholders

ASSUMPTION: This role requires a strong understanding of the Spanish healthcare market, with the ability to adapt to changing market dynamics and regulatory environments.

🎯 Required Qualifications

Education: Academic degree, preferably within business or life science. MBA highly appreciated.

Experience: At least 8 years of leadership experience in marketing and sales of pharmaceutical, OTC products with increasing responsibilities.

Required Skills:

  • Proven leadership and management skills
  • Strategic planning and execution
  • Cross-functional team collaboration
  • Customer success mindset
  • Innovation and creativity
  • Excellent communication and influencing skills
  • Fluency in Spanish and English, both oral and written

Preferred Skills:

  • Experience in solutions based on the latest trends in new technologies and artificial intelligence
  • Ability to positively influence with and without authority
  • Action-oriented, able to make things happen - exhibit a strong will to win in the market place and to drive change internally in a healthy and collaborative manner
  • Ability to manage cross-functional teams across territories

ASSUMPTION: Candidates with a strong background in pharmaceutical marketing and sales, coupled with a proven track record of driving growth and success in the Spanish healthcare market, will be best suited for this role.

πŸ’° Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (Estimated, based on industry standards for a senior director role in the pharmaceutical industry in Spain)

Benefits:

  • Health insurance
  • Retirement plan
  • Employee discounts on Almirall products
  • Training and development opportunities
  • Flexible working hours and remote work options

Working Hours: Full-time, with a standard workweek of 40 hours. Flexible working hours and remote work options may be available.

ASSUMPTION: The estimated salary range is based on industry standards for a senior director role in the pharmaceutical industry in Spain. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Almirall is a global biopharmaceutical company focused on medical dermatology, with a strong presence in the Spanish market.

Company Size: Almirall has 1,900 employees worldwide and is listed on the Spanish Stock Exchange (ticker: ALM).

Founded: 1944, with headquarters in Barcelona, Spain.

Company Description:

  • Almirall is a global biopharmaceutical company focused on medical dermatology, with a strong commitment to global healthcare partnerships
  • The company develops and commercializes solutions with specific focus on dermatological diseases such as psoriasis, actinic keratosis, atopic dermatitis, or acne
  • Almirall has 1 R&D center, 2 chemical plants, and 2 pharmaceutical plants, with its treatments available in over 100 countries across 5 continents

Company Specialties:

  • Dermatology (Actinic keratosis, Atopic Dermatitis, Eczema, Inflammatory Skin Conditions, Psoriasis, Rosacea, Severe Acne)
  • OTC Products
  • Other Specialty Areas (e.g., Spasticity in Multiple Sclerosis) and Medical Device

Company Website: http://www.almirall.com

ASSUMPTION: Almirall's focus on medical dermatology and strong commitment to global healthcare partnerships make it an attractive employer for candidates interested in the pharmaceutical industry.

πŸ“Š Role Analysis

Career Level: Senior Director

Reporting Structure: Reports directly to the General Manager of Spain & Portugal and is a member of the MC Iberia Leadership Team.

Work Arrangement: Full-time, on-site position with a standard workweek of 40 hours. Flexible working hours and remote work options may be available.

Growth Opportunities:

  • Potential to expand the role's responsibilities and impact as the company grows and evolves
  • Opportunities to collaborate with global teams and gain international experience
  • Career progression within the company, such as moving into a regional or global role

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success in the Spanish market.

🌍 Location & Work Environment

Office Type: Almirall's headquarters in Barcelona is a modern, collaborative workspace with a focus on employee well-being and productivity.

Office Location(s): Ronda General Mitre, 151, Barcelona, 08022, ES

Geographic Context:

  • Barcelona is the second-largest city in Spain and the capital of Catalonia, with a population of over 1.6 million people
  • The city is known for its vibrant culture, rich history, and beautiful architecture
  • Barcelona is a major economic hub for the region, with a strong focus on the pharmaceutical and biotechnology industries

Work Schedule: Standard workweek of 40 hours, with flexible working hours and remote work options available.

ASSUMPTION: Barcelona offers a dynamic and vibrant work environment, with a strong focus on innovation and collaboration within the pharmaceutical industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department
  • On-site interview with the hiring manager and relevant team members
  • Final interview with the General Manager of Spain & Portugal

Key Assessment Areas:

  • Strategic thinking and planning
  • Leadership and management skills
  • Cross-functional team collaboration
  • Customer success mindset
  • Industry knowledge and market awareness

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the Spanish healthcare market and Almirall's business
  • Prepare examples of your strategic planning and execution skills, as well as your ability to drive growth and success in a competitive market

ATS Keywords: Pharmaceutical marketing, healthcare marketing, strategic planning, leadership, customer success, innovation, cross-functional teams, Spain, Barcelona

ASSUMPTION: Almirall's interview process is designed to assess the candidate's strategic thinking, leadership, and market awareness, with a focus on finding the best fit for the company's culture and values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Microsoft Dynamics)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in standard office software, as well as experience with CRM and marketing automation tools. Familiarity with data analysis and visualization tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Care: We listen & empathize, we value diverse perspectives & backgrounds, and we help each other succeed
  • Courage: We challenge the status quo, we take full ownership, and we learn from our success & failures
  • Innovation: We put the patient and customer at the center, we create novel solutions, and we empower entrepreneurial mindsets
  • Simplicity: We act decisively and avoid over-analysis, we understand why before we act, and we are agile & keep things simple

Work Style:

  • Collaborative and team-oriented
  • Focused on driving growth and success in the Spanish healthcare market
  • Adaptable to changing market dynamics and regulatory environments

Self-Assessment Questions:

  • Do you have a proven track record of driving growth and success in the Spanish healthcare market?
  • Are you comfortable working in a dynamic and changing environment?
  • Do you possess strong leadership and management skills, with the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: Almirall's company culture is focused on care, courage, innovation, and simplicity, with a strong emphasis on collaboration and adaptability. Candidates who align with these values and work styles will be best suited for this role.

⚠️ Potential Challenges

  • Navigating the complex and evolving Spanish healthcare market
  • Balancing the demands of local brand management with global strategic direction
  • Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
  • Adapting to changes in the company's portfolio and pipeline, requiring flexibility and agility

ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and collaborative leader to overcome.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the Spanish healthcare market and the opportunity to drive growth and success for Almirall's local brands
  • Compared to other senior director roles in the pharmaceutical industry, this position offers a unique blend of strategic, operational, and leadership responsibilities
  • Career progression in this role may lead to regional or global leadership opportunities within the company

ASSUMPTION: This role offers a unique opportunity to drive growth and success in the Spanish healthcare market, with the potential for significant career progression within the company.

πŸ“ Sample Projects

  • Developing and implementing a strategic marketing plan for a new product launch in the Spanish market
  • Conducting market research and analysis to identify gaps and opportunities in the local brand portfolio
  • Leading a cross-functional team to develop and execute a customer success campaign, driving increased patient satisfaction and loyalty

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the role, requiring a strong understanding of the Spanish healthcare market and Almirall's business.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the company's long-term strategic plans for the Spanish market?
  • What are the biggest challenges facing the Spanish healthcare market, and how can this role address them?
  • How does Almirall support the professional development and growth of its employees?
  • What is the company's approach to innovation and staying competitive in the global pharmaceutical industry?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the market, as well as their ability to drive growth and success in a dynamic and changing environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your strategic planning and execution skills, as well as your ability to drive growth and success in a competitive market
  • Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.