📌 Core Information
🔹 Job Title: Senior Director II, Creative – Juice Portfolio
🔹 Company: The Coca-Cola Company
🔹 Location: Chicago, United States
🔹 Job Type: Full-Time
🔹 Category: Creative & Design
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with 0-25% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading the creative vision for North America's Juice portfolio, including Simply, Minute Maid, and Honest Kids.
- Driving breakthrough campaigns that connect with consumers and deliver business results.
- Partnering with brand marketing, insights, and commercial leads to ensure creative strategies align with consumer truths and business priorities.
- Coaching and developing a team of 4 creative strategists.
- Deploying creative work into deliverables and championing digital-first creative strategies.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive impactful campaigns for well-known brands.
📋 Key Responsibilities
✅ Architect and align stakeholders to creative briefs, creative strategy, core creative idea, and campaign's creative assets for North America Juice brands.
✅ Lead the creative process and agency briefs for key brand campaigns, authoring and aligning key stakeholders to briefs.
✅ Influence the quality of the creative work by providing strategic thought-leadership throughout the process.
✅ Deploy/Operationalize all the creative work into deliverables (consumer-centric and shopper-centric/point of sale).
✅ Champion digital-first creative strategies and explore emerging platforms to drive relevance and engagement.
✅ Coach and develop a high-performing team of 4 creative strategists, fostering a culture of curiosity, bold thinking, and continuous learning.
ASSUMPTION: This role involves a high degree of collaboration with internal teams and external agency partners, requiring strong communication and leadership skills.
🎯 Required Qualifications
Education: Bachelor’s degree required.
Experience: 10+ years of professional experience working with creative strategy.
Required Skills:
- Exceptional written and verbal communication skills.
- Team building and team player - Collaborate, Inspire and Influence others.
- Translate consumer and cultural research/data, business objectives, and diverse perspectives into actionable creative strategies and breakthrough creative ideas and expressions.
Preferred Skills:
- Brand management/marketing concepts.
- Planning, organizing, problem-solving skills.
ASSUMPTION: Candidates with a strong portfolio showcasing award-winning creative work and experience working with world-class creative agencies and brands are highly desired.
💰 Compensation & Benefits
Salary Range: $211,000 - $238,400 (base pay offered may vary depending on geography, job-related knowledge, skills, and experience)
Benefits:
- Health Insurance
- Retirement Plans
- Wellness Programs
- Professional Development
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level creative role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a portfolio of over 200 beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife, and more.
Company Size: The Coca-Cola Company is a large corporation with over 10,000 employees globally.
Founded: The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
Company Description:
- The Coca-Cola Company is committed to bringing about real change – to its industry, to local economies, and to the world around it.
- The company is innovating its portfolio with products that give people more varieties that meet consumers where they are.
- The Coca-Cola Company is working with global partners to transform its business and grow it in more sustainable ways.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established brand with a strong global presence, offering numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Senior Director, Creative, North America.
Work Arrangement: This role is on-site, with 0-25% travel required.
Growth Opportunities:
- Potential to lead creative campaigns for additional brands within the Coca-Cola portfolio.
- Opportunities to work with global partners and collaborate with international teams.
- Possibility to advance to a higher-level creative leadership role within the company.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile campaigns and collaborate with diverse teams.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Chicago, United States
Geographic Context:
- Chicago is the third-most populous city in the United States, with a diverse cultural scene and a thriving food and beverage industry.
- The city offers numerous opportunities for professional networking and growth within the creative industry.
- Chicago has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of working remotely on an occasional basis.
ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Creative brief or case study presentation
- Final interview with key stakeholders
Key Assessment Areas:
- Creativity and strategic thinking
- Communication and presentation skills
- Collaboration and leadership skills
- Understanding of the Coca-Cola brand and its portfolio
Application Tips:
- Tailor your resume and cover letter to highlight your creative strategy experience and accomplishments.
- Prepare a portfolio showcasing your award-winning creative work and experience working with world-class creative agencies and brands.
- Research the Coca-Cola brand and its portfolio to demonstrate your understanding of the company and its products.
ATS Keywords: Creative Strategy, Brand Storytelling, Campaign Management, Team Leadership, Collaboration, Consumer Insights, Digital Marketing, Measurement Planning, Problem Solving, Communication, Brand Management, Cultural Research, Innovation, Curiosity, Agility, Inclusivity
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's creative thinking, strategic mindset, and cultural fit within the Coca-Cola Company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, JIRA)
- Creative brief and project management platforms (e.g., Workamajig, Flock)
ASSUMPTION: The tools and technologies required for this role are standard within the creative industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and integrity in all that we do.
- Accountability: We take personal responsibility for our actions and their outcomes.
- Collaboration: We work together, across boundaries, to achieve common goals.
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on collaboration and innovation
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a proven track record of inspiring award-winning creative work and collaborating across disciplines?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on collaboration and innovation?
- Do you have a deep understanding of the Coca-Cola brand and its portfolio, and a passion for driving its creative vision?
ASSUMPTION: The ideal candidate for this role will possess strong creative thinking and strategic skills, as well as a deep understanding of the Coca-Cola brand and its portfolio. They will also be comfortable working in a fast-paced, dynamic environment with a strong focus on collaboration and innovation.
⚠️ Potential Challenges
- Managing a team of creative strategists and collaborating with external agency partners may present unique challenges in terms of communication and leadership.
- Balancing the creative vision for the Juice portfolio with business priorities and consumer insights may require strong strategic thinking and adaptability.
- The role may involve occasional travel, which could present challenges for candidates with personal or family commitments.
- Working in a large corporation may present opportunities for professional growth but also present challenges in terms of navigating internal politics and bureaucracy.
ASSUMPTION: The potential challenges associated with this role can be mitigated with strong communication, leadership, and strategic thinking skills, as well as a deep understanding of the Coca-Cola brand and its portfolio.
📈 Similar Roles Comparison
- This role is unique in its focus on the creative vision for the North America Juice portfolio, but similar roles may exist within the Coca-Cola Company or other large beverage companies.
- Industry-specific context: The beverage industry is highly competitive, with a strong focus on innovation and marketing to drive brand loyalty and market share.
- Career path comparison: This role may serve as a stepping stone to higher-level creative leadership roles within the Coca-Cola Company or other large beverage companies.
ASSUMPTION: A thorough understanding of the beverage industry and the Coca-Cola brand is essential for success in this role, as well as a strong creative portfolio and relevant experience.
📝 Sample Projects
- Developing a creative campaign for the launch of a new flavor or product within the Juice portfolio.
- Reimagining the creative strategy for an existing brand within the portfolio to drive increased consumer engagement and market share.
- Collaborating with external agency partners to create innovative and impactful creative assets for a key brand campaign.
ASSUMPTION: The sample projects listed above are intended to provide a sense of the creative challenges and opportunities that may arise in this role, but the specific projects and campaigns may vary depending on the needs of the business and the creative vision for the Juice portfolio.
❓ Key Questions to Ask During Interview
- Can you describe the creative vision for the North America Juice portfolio and how this role fits into that vision?
- How does this role collaborate with the brand marketing, insights, and commercial leads to ensure creative strategies align with consumer truths and business priorities?
- What are the key challenges and opportunities facing the Juice portfolio, and how can this role drive impactful creative solutions to address them?
- How does this role support the professional growth and development of the team of creative strategists?
- What is the work-life balance like for this role, and how does the company support work-life balance for its employees?
ASSUMPTION: The key questions listed above are intended to provide a comprehensive understanding of the role and its requirements, as well as the company culture and work environment. Candidates should tailor their questions to demonstrate their interest in the role and their understanding of the company and its portfolio.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative strategy experience and accomplishments, as well as your understanding of the Coca-Cola brand and its portfolio.
- Prepare a portfolio showcasing your award-winning creative work and experience working with world-class creative agencies and brands.
- Research the Coca-Cola brand and its portfolio to demonstrate your understanding of the company and its products.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
