📌 Core Information
🔹 Job Title: Senior Director II, Head of Mobile eXperience Product Marketing
🔹 Company: Samsung Electronics
🔹 Location: 6625 Excellence Way, Plano, TX, USA
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing insights-driven strategies for mobile product marketing
- Guiding the Insights and Research team to create data-driven recommendations
- Leading product launches and marketing planning
- Ensuring alignment with business goals and overseeing marketing performance analysis
- Collaborating with global stakeholders to build US-focused strategies and plans
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to navigate complex, fast-paced environments.
📋 Key Responsibilities
✅ Developing and owning insights-driven strategies and recommendations for audience targeting, positioning, messaging, and go-to-market
✅ Owning and leading analysis of brand health, user acquisition and retention, and launches/campaigns performance on a regular basis
✅ Owning marketing presence at strategic business reviews with SEA and Global business leadership
✅ Translating global marketing playbooks into marketing strategies and plans relevant in the US
✅ Developing go-to-market plans for all mobile product launches to drive awareness, consideration, purchase intent, and conversion
✅ Leading cross-category marketing visions and initiatives
✅ Leading and growing a team of product marketers, fostering a culture of respect, ownership, collaboration, and innovation
✅ Acting as a “quarterback” within the SEA Mobile Marketing team, engaging and guiding other marketing functions and experts
✅ Owning strategic relationships with key internal and external stakeholders to build insights-driven mobile business strategies, foster collaboration, and cross-functional innovation
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and strategic thinking.
🎯 Required Qualifications
Education: Bachelor’s Degree in related field (business, marketing, communications)
Experience: 16+ years of relevant experience in strategic marketing or sales
Required Skills:
- Strategic thinking and problem-solving at a complex and fast pace
- Exceptional communication skills (both written and verbal)
- Leadership of the holistic product marketing team
- Ability to navigate conflicting priorities and stakeholders within SEA and globally
Preferred Skills:
- Track record of leading integrated media and go-to-market for a complex product portfolio
- Experience growing global brands, with a focus on technology, lifestyle, and entertainment industries
- Ability to translate global frameworks into audience, positioning, messaging, campaigns relevant for the US
- Strong analytical and data-driven decision-making skills
- A positive “all-hands-on-deck” attitude and willingness to get the job done
- Able to pivot strategically based on campaign and channel performance
ASSUMPTION: Candidates with a strong background in strategic marketing, product marketing, and data analysis will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 (Based on industry standards for a Senior Director role in the IT industry, with 10+ years of experience, in the Plano, TX area)
Benefits:
- Competitive benefits package
- 401(k) matching
- Health, dental, and vision insurance
- Employee discounts on Samsung products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics is a global leader in the IT industry, focusing on mobile technologies, consumer electronics, home appliances, and enterprise solutions
Company Size: Samsung Electronics has 501-1,000 employees in the US, with a global workforce of over 280,000 employees
Founded: Samsung Electronics was founded in 1938 and has since grown into one of the most recognized global brands
Company Description:
- Samsung Electronics America, Inc. (SEA) is a subsidiary of Samsung Electronics Co., Ltd., headquartered in Ridgefield Park, N.J.
- SEA is committed to employing a diverse workforce and provides equal employment opportunities for all individuals
- SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations
Company Specialties:
- Mobile devices
- Home appliances
- Home entertainment
- 5G networks
- Digital displays
Company Website: http://www.samsung.com/fr/business
ASSUMPTION: Samsung Electronics is a large, multinational corporation with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strategic decision-making
Reporting Structure: The Senior Director II reports directly to the Head of Mobile eXperience Marketing and oversees a team of product marketers
Work Arrangement: This role is on-site, with flexibility for remote work
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on high-impact projects and collaborate with global stakeholders
- Chance to develop leadership and mentoring skills by managing a team of product marketers
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the business.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 6625 Excellence Way, Plano, TX, USA
Geographic Context:
- Plano, TX is a suburban city located north of Dallas, with a population of approximately 288,000
- The area offers a mix of urban and suburban living, with a variety of housing options, restaurants, and entertainment venues
- Plano is known for its high quality of life, excellent schools, and safe neighborhoods
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The work environment is collaborative, fast-paced, and data-driven, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other stakeholders
- Final interview with the Head of Mobile eXperience Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication skills (both written and verbal)
- Leadership and team management skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Samsung's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
- Research Samsung Electronics and the mobile industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Product Marketing, Strategic Marketing, Mobile Marketing, Cross-Functional Collaboration, Stakeholder Management, Data Analysis, Campaign Planning, Team Leadership
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership, and communication skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- People
- Excellence
- Passion
- Change
- Integrity
Work Style:
- Collaborative and team-oriented
- Fast-paced and data-driven
- Focused on innovation and growth
- Results-oriented and action-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving business growth through strategic marketing?
- Do you have strong leadership and communication skills?
- Are you comfortable working with global stakeholders and navigating conflicting priorities?
ASSUMPTION: Samsung Electronics values a diverse and inclusive workforce, with a strong focus on collaboration, innovation, and growth.
⚠️ Potential Challenges
- Managing a team of product marketers in a fast-paced, dynamic environment
- Navigating conflicting priorities and stakeholders within SEA and globally
- Balancing strategic thinking with hands-on execution and campaign management
- Keeping up with the latest trends and developments in the mobile industry
ASSUMPTION: This role presents unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- This role is unique in its focus on mobile product marketing for the US market, with a global perspective
- Similar roles may include Senior Product Marketing Manager, Head of Marketing, or Senior Marketing Manager, but with a more narrow focus
- Career paths for this role may include progression to Vice President or Chief Marketing Officer roles within Samsung Electronics or other global organizations
ASSUMPTION: This role offers a unique opportunity to drive strategic marketing initiatives for a global leader in the mobile industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new mobile device launch, including audience targeting, positioning, messaging, and campaign planning
- Analyzing brand health and user acquisition and retention data to inform marketing strategies and tactics
- Leading a cross-category marketing initiative to drive new sources of business growth through audience, channel, partner expansion, and creative innovation
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Samsung Electronics?
- What are the key priorities for the first 90 days in this role?
- How does the team collaborate with other marketing functions and stakeholders within SEA and globally?
- What opportunities are there for growth and development within the marketing department or other areas of the business?
- How does Samsung Electronics support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
- Research Samsung Electronics and the mobile industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
