📌 Core Information
🔹 Job Title: Senior Director, Influencer
🔹 Company: Real Chemistry
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Leading client communications and managing HCP and patient influencer marketing campaigns.
- Developing relationships with influencers and overseeing campaign execution.
- Collaborating with cross-functional teams and fostering a cooperative work environment.
- Educating clients and internal teams on the value of influencer marketing.
- Demonstrating accountability for revenue forecasting and recognition.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to connect with clients and develop meaningful partnerships.
📋 Key Responsibilities
✅ Lead client communications and actively participate in client calls and meetings.
✅ Play a pivotal role in business pitches and client presentations.
✅ Develop relationships with HCP and patient influencers, creating and leading Advisory Boards, where applicable.
✅ Manage HCP and patient influencer marketing campaigns across multiple accounts concurrently.
✅ Lead high-performing teams throughout the campaign lifecycle, ensuring client objectives are met.
✅ Collaborate seamlessly with cross-functional teams to foster a cooperative work environment.
✅ Educate clients and internal teams on the value of influencer marketing.
✅ Develop creative and compelling strategies, thinking beyond sponsored content.
✅ Oversee execution of campaigns, including identification, negotiation, legal approvals, and measurement.
✅ Maintain consistent knowledge of clients and industry trends, providing thought leadership.
✅ Demonstrate accountability for revenue forecasting and recognition.
✅ Generate and negotiate Scopes of Work, oversee Purchase Orders, and manage client budgets.
✅ Participate in client Quarterly Business Review meetings.
ASSUMPTION: This role requires strong leadership skills, adaptability, and the ability to work independently under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 10+ years of experience in influencer marketing, with a focus on HCP and patient influencers.
Required Skills:
- Proven leadership experience with superior relationship-building skills.
- Ability to connect with clients and develop meaningful partnerships.
- Strong project management skills with attention to detail.
- Experience with paid social media in support of HCP and patient influencer campaigns.
- Passion for the health and wellness space.
Preferred Skills:
- Experience with AI-powered healthcare experiences.
- Fluency in multiple languages.
ASSUMPTION: Candidates with experience in healthcare advertising or marketing agencies would be highly desirable.
💰 Compensation & Benefits
Salary Range: $140,000.00 - $175,000.00 per year
Benefits:
- Medical, Dental, and Vision plans
- Generous 401k match
- Flexible PTO and five-week sabbatical program after 5 years of service
- Student loan debt contributions and mental wellness coaching
- Access to online classes with LinkedIn Learning
- Enhanced fertility support, family support programs, and expanded paid leave for new parents
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Real Chemistry operates in the advertising services industry, focusing on integrated communications, advertising, and healthcare technologies.
Company Size: Real Chemistry has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Real Chemistry was founded in 2000 and has since grown to become a leading healthcare marketing and communications agency.
Company Description:
- Real Chemistry drives the commercial success of healthcare companies by creating AI-powered, idea-driven healthcare experiences with the customer at the center.
- The company brings together experts from various disciplines to collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.
- Real Chemistry works with top 30 pharma and biotech companies and offers a comprehensive range of services, including integrated communications, advertising, clinical trial engagement, value-based care consulting, and more.
Company Specialties:
- Integrated Communications
- Advertising
- Clinical Trial Engagement
- Value-Based Care Consulting
- Influencer Marketing
- Health Technologies
- Performance Marketing
- Patient Community Engagement
- Medical Communications
- Branding
- Integrated Intelligence
- Media & Marketing and Insights
Company Website: realchemistry.com
ASSUMPTION: Real Chemistry's focus on AI-powered healthcare experiences sets it apart in the industry and offers unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is at the senior director level, offering significant responsibility and leadership opportunities.
Reporting Structure: The senior director reports directly to the head of the influencer marketing agency, starpower, within Real Chemistry.
Work Arrangement: This is a hybrid role based out of the NYC office, with a requirement to attend the office two days per week.
Growth Opportunities:
- Leading and managing teams, with the potential to grow into a VP or SVP role.
- Expanding the influencer marketing practice within Real Chemistry and starpower.
- Developing expertise in AI-powered healthcare experiences and integrated communications.
ASSUMPION: This role offers significant growth potential for the right candidate, with opportunities to expand the influencer marketing practice and develop expertise in AI-powered healthcare experiences.
🌍 Location & Work Environment
Office Type: Real Chemistry's NYC office serves as a hub for employees and clients in the region.
Office Location(s): 199 Water St, New York, NY 10038, US
Geographic Context:
- New York City is a major hub for the healthcare, advertising, and marketing industries.
- The office is located in the Financial District, with easy access to public transportation and nearby amenities.
- The city offers a diverse range of cultural, entertainment, and dining options.
Work Schedule: Full-time, with a hybrid work arrangement requiring attendance in the office two days per week.
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and connection with colleagues and clients.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the head of starpower and Real Chemistry HR
Key Assessment Areas:
- Candidates' understanding of the healthcare industry and influencer marketing landscape
- Candidates' ability to develop and present creative and strategic concepts for HCP and patient influencer campaigns
- Candidates' leadership skills and ability to manage and grow a team
- Candidates' cultural fit with Real Chemistry's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful influencer marketing campaigns you've led, focusing on HCP and patient influencers.
- Research Real Chemistry and starpower to demonstrate your understanding of the company and its unique approach to healthcare marketing.
- Be ready to discuss your strategic mindset, leadership style, and ability to connect with clients and develop meaningful partnerships.
ATS Keywords: Influencer Marketing, HCP Influencers, Patient Influencers, Client Management, Relationship Building, Project Management, Paid Social Media, Strategic Mindset, Data Analysis, Campaign Execution, Creative Strategy, Team Leadership, Negotiation Skills, Thought Leadership, Adaptability, Organizational Skills
ASSUMPTION: Real Chemistry uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Social media platforms (e.g., Instagram, TikTok, LinkedIn)
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, HubSpot)
- AI-powered healthcare experience platforms (e.g., Real Chemistry's proprietary tools)
ASSUMPTION: Familiarity with the listed tools and technologies is desirable, but Real Chemistry also offers training and support to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Best Together: Real Chemistry believes that collaboration and teamwork are essential for success.
- Impact-Obsessed: The company is driven by a desire to make a meaningful impact on the healthcare industry.
- Excellence Expected: Real Chemistry strives for excellence in all aspects of its work.
- Evolve Always: The company embraces continuous learning and adaptation to stay at the forefront of the industry.
- Accountability with an “I”: Real Chemistry holds its employees accountable for their actions and decisions.
Work Style:
- Real Chemistry values adaptability and resilience, with employees expected to adjust their scope, responsibilities, and focus as the company grows and evolves.
- The company fosters a collaborative and inclusive work environment, with a focus on diversity, equity, and inclusion.
- Real Chemistry offers flexible work arrangements, such as the hybrid model for this role, to support employees' work-life balance.
Self-Assessment Questions:
- Do you thrive in a collaborative and adaptable work environment?
- Are you passionate about making a meaningful impact on the healthcare industry?
- Do you hold yourself accountable for your actions and decisions, and do you expect the same from others?
- Are you comfortable with adjusting your scope, responsibilities, and focus as needed?
- Do you value diversity, equity, and inclusion in the workplace?
ASSUMPTION: Candidates who align with Real Chemistry's values and work style will be more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- The hybrid work arrangement may require additional effort to maintain strong relationships with colleagues and clients.
- The fast-paced and evolving nature of the healthcare industry may present challenges in keeping up with trends and best practices.
- The role may require occasional travel to attend client meetings or industry events.
- The competitive nature of the influencer marketing landscape may present challenges in securing and retaining top talent.
ASSUMPTION: Real Chemistry offers support and resources to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- This role is unique in its focus on HCP and patient influencer marketing within the healthcare advertising industry.
- Compared to traditional advertising or marketing roles, this position requires a deep understanding of the healthcare industry and its regulatory landscape.
- Career paths in influencer marketing may vary, with opportunities to specialize in HCP or patient influencer marketing or to transition into related roles within healthcare advertising or marketing.
ASSUMPTION: Candidates should consider their long-term career goals and how this role may fit into their overall professional development plan.
📝 Sample Projects
- Developing and executing a multi-channel influencer marketing campaign for a new pharmaceutical product launch, targeting both HCPs and patients.
- Creating and leading an Advisory Board of HCP influencers to provide strategic guidance on a client's brand and product portfolio.
- Analyzing and optimizing the performance of influencer marketing campaigns using data-driven insights and AI-powered tools.
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the role, as well as the importance of data-driven decision-making and continuous optimization.
❓ Key Questions to Ask During Interview
- How does Real Chemistry support the growth and development of its employees in this role?
- What are the most significant challenges facing the influencer marketing industry, and how does Real Chemistry address them?
- How does Real Chemistry measure the success of its influencer marketing campaigns, and what metrics are most important?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Real Chemistry?
- How does Real Chemistry ensure that its influencer marketing campaigns comply with industry regulations and best practices?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on influencer marketing, HCP and patient influencers, and leadership experience.
- Prepare examples of successful influencer marketing campaigns you've led, focusing on HCP and patient influencers.
- Research Real Chemistry and starpower to demonstrate your understanding of the company and its unique approach to healthcare marketing.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
