Senior Director Marketing

📌 Core Information

🔹 Job Title: Senior Director Marketing

🔹 Company: CoreLogic

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: Information Services

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B marketing strategies
• Managing marketing campaigns and digital marketing efforts
• Coordinating client events and enhancing brand awareness
• Leveraging data analytics and customer insights to optimize marketing efforts

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to collaborate effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Develop and execute detailed B2B marketing strategies to enhance customer acquisition, engagement, and retention

✅ Manage campaign strategy, development, and execution to meet customer and revenue targets for key segments

✅ Oversee digital marketing initiatives, including paid media, SEO, SEM, content marketing, video, and performance marketing

✅ Distil complex product solution capabilities into simple value propositions to take to market

✅ Oversee and manage the organizational reputation, public relations, and internal communication function

✅ Leverage emerging data analytics and customer insights to optimize marketing efforts and improve marketing effectiveness

✅ Apply commercial discipline to planning and budgeting, ensuring all key activities are measured, and investments are monitored and adjusted as necessary

✅ Actively represent marketing at the executive table, providing customer insights that support discussions and decision-making processes

✅ Develop a close working relationship with marketing and communications colleagues in the corporate marketing centers of excellence

✅ Work closely with the US team to align marketing and communications plans and activities, including the rollout of the new CoreLogic brand

✅ Lead the expansion, use, and embedding of the Customer Sat program

✅ Own the Marketing relationship with Sales, Product, and Operations to ensure resources are organized to deliver on key customer, sales, and product priorities

✅ Ensure compliance with CoreLogic's WHS obligations and actively participate in any required training

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and interpersonal skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree (preferably masters) in marketing, or a related field

Experience: 15+ years of experience in Marketing, within either B2B or Data/Tech environment, with 5 years at Director/Head of Marketing level

Required Skills:

• Broad management and leadership capabilities
• Proven analytical skills with the ability to interpret data and translate insights into actionable marketing strategies
• Results-oriented approach with a track record of executing successful growth marketing campaigns

Preferred Skills:

• Experience leading medium teams across matrixed organizations
• Extensive exposure and engagement with Executive/Management teams and ideally global parent

ASSUMPTION: Given the seniority of this role, candidates should have a strong track record in marketing and leadership, as well as a deep understanding of the B2B or Data/Tech environment.

💰 Compensation & Benefits

Salary Range: AUD 250,000 - 350,000 per annum (Based on industry standards for a Senior Director Marketing role in Sydney)

Benefits:

• Competitive salary and benefits package
• Empowered work environment that encourages creativity, initiative, and professional growth
• Diverse and inclusive work environment that values unique contributions and experiences

Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Director Marketing role in Sydney. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, focusing on real estate, mortgage, and related services

Company Size: Medium to large (5,001-10,000 employees)

Founded: 1989 (as CoreLogic, now operating as Cotality)

Company Description:

• Cotality is a global leader in property intelligence, providing unmatched precision, depth, breadth, and insights across the entire property ecosystem
• The company uses its network, scale, connectivity, and technology to drive the largest asset class in the world and fuel a thriving global property ecosystem
• Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking

Company Specialties:

• Real Estate
• Mortgage
• Fraud
• Tax Databases
• Flood Determination Services
• Geospatial Analytics
• Capital Markets
• Loan Origination
• Appraisals
• Valuations
• Bankruptcy
• Document Services
• Title
• Portfolio Analysis
• Loss Mitigation
• Natural Hazards
• and Credit Services

Company Website: http://www.corelogic.com

ASSUMPTION: Cotality (formerly CoreLogic) is a well-established company with a strong presence in the real estate industry. Its diverse range of services and global footprint make it an attractive employer for marketing professionals seeking to make an impact in a dynamic and evolving market.

📊 Role Analysis

Career Level: Senior Director (Executive level)

Reporting Structure: Reports directly to the President, International with accountability to the corporate Chief Brand and Communications Officer

Work Arrangement: On-site, full-time position with standard business hours

Growth Opportunities:

• Potential to expand the role's scope and influence as the company continues to grow and evolve
• Opportunities to work on high-impact projects and initiatives that drive business growth and enhance the company's reputation
• Possibility to develop and mentor junior team members, contributing to the company's talent pipeline

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's marketing efforts and contribute to its continued success.

🌍 Location & Work Environment

Office Type: Corporate office with a professional and collaborative work environment

Office Location(s): Level 6, 388 George Street, Sydney NSW 2000, Australia

Geographic Context:

• Sydney is the largest city in Australia and the capital of New South Wales
• The city is known for its vibrant culture, diverse neighborhoods, and beautiful harbor
• Sydney offers a high quality of life with excellent educational institutions, healthcare facilities, and recreational opportunities

Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 5:00 PM) with flexibility for occasional remote work

ASSUMPTION: Sydney provides an ideal location for this role, offering a dynamic and multicultural work environment, as well as easy access to various amenities and resources.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Digital marketing and analytics skills
• Leadership and team management capabilities
• Communication and interpersonal skills
• Alignment with CoreLogic's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of CoreLogic's business and the real estate industry
• Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
• Be ready to discuss your approach to data-driven marketing and customer experience optimization
• Follow up with the hiring manager after the interview to express your interest in the role

ATS Keywords: Marketing Strategy, B2B Marketing, Campaign Management, Digital Marketing, Customer Experience, Data Analytics, Team Leadership, Brand Awareness, Customer Engagement, Event Coordination, Communication, Interpersonal Skills, Strategic Thinking, Creative Thinking, Analytical Skills, Growth Marketing

ASSUMPTION: CoreLogic's application process is designed to assess candidates' marketing skills, leadership capabilities, and cultural fit. By preparing thoroughly and showcasing your relevant experience, you can increase your chances of success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Data analytics and visualization tools (e.g., Tableau, Power BI)
• Search engine optimization (SEO) and pay-per-click (PPC) advertising tools
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role. Candidates should be comfortable using a variety of platforms and tools to execute marketing campaigns and analyze performance data.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced work environment
• Focus on results and continuous improvement
• Strong emphasis on teamwork and cross-functional collaboration
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with diverse teams and stakeholders?
• Do you have a proven track record of executing successful marketing campaigns and driving business growth?
• Are you comfortable using data and analytics to inform marketing strategies and optimize performance?

ASSUMPTION: CoreLogic values candidates who are results-driven, innovative, and collaborative, with a strong commitment to integrity and excellence. Prospective employees should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a team-oriented culture.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and initiatives simultaneously
• Balancing strategic planning and day-to-day execution
• Adapting to a dynamic and evolving work environment
• Navigating a large, matrixed organization
• Working with diverse teams and stakeholders with varying priorities and expectations

ASSUMPTION: This role presents unique challenges that require strong leadership, organizational, and communication skills. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to change and manage multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to other Senior Director Marketing roles, this position offers a unique opportunity to work in a global enterprise with a strong focus on real estate and related services
• Cotality's diverse range of services and global footprint provide a broader scope for marketing efforts compared to more specialized or niche-focused companies
• Career path comparison: This role offers significant growth potential, with opportunities to expand the role's scope and influence as the company continues to grow and evolve

ASSUMPTION: This role presents a unique opportunity for marketing professionals seeking to make an impact in a dynamic and evolving industry. Candidates should be prepared to leverage their skills and experience to drive business growth and enhance the company's reputation.

📝 Sample Projects

• Developing and executing a comprehensive B2B marketing strategy for a new product launch
• Optimizing digital marketing campaigns to improve customer acquisition and engagement
• Coordinating a large-scale client event, including logistics, vendor management, and on-site execution
• Conducting market research and customer segmentation analysis to inform targeted marketing efforts

ASSUMPTION: These sample projects demonstrate the breadth and depth of marketing responsibilities in this role, requiring strong strategic, analytical, and operational skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing and communications teams within the organization?
• What opportunities are there for professional growth and development in this role?
• How does the company support work-life balance for employees in this position?
• What are the most significant challenges facing the marketing department, and how can this role address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
• Be ready to discuss your approach to data-driven marketing and customer experience optimization
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.