📌 Core Information
🔹 Job Title: Senior Director, Marketing
🔹 Company: Delta Galil Industries
🔹 Location: New York, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (4 days in NYC office)
🚀 Job Overview
Key aspects of this role include:
- Leading data-driven marketing strategies to drive brand awareness and sales growth
- Managing customer acquisition and retention strategies across multiple channels
- Collaborating with cross-functional teams to deliver personalized customer experiences
- Optimizing marketing spend based on data-driven insights
- Staying up-to-date with industry trends and emerging marketing technologies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in managing significant marketing budgets.
📋 Key Responsibilities
✅ Lead and manage customer acquisition strategies across multiple channels, ensuring sales and profitability targets are achieved
✅ Develop and oversee retention campaigns to enhance customer lifetime value (LTV) and improve repeat purchases, engagement, and overall customer experience
✅ Manage media agencies for paid media channels, project management, marketing strategy, site content strategy, and creative best practices
✅ Own and manage marketing campaign calendar, ensuring channel planning needs, creative asset requirements, and delivery timetables are achieved
✅ Maintain accountability for all KPIs, reporting, forecasting, and testing for paid media initiatives, proposing changes to improve digital position
✅ Partner with Finance and Planning team to forecast demand and expense goals on a monthly basis
✅ Maintain accountability for daily, triggered, and transactional messaging (email, SMS, MMS, RCS) program, creating test plans for subject lines, creative content, and SMS messaging
✅ Support merchandise and planning teams with merchandise analytics, attributing merchandise sales to marketing campaigns
✅ Own customer analyses such as new/returning customer quantity, retention rates, and customer value
✅ Stay up-to-date with industry trends, new marketing technologies, and emerging channels, ensuring the company leverages the latest techniques and tools
✅ Manage the marketing budget to ensure efficient allocation of resources across channels
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, analytical, and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 12+ years of marketing experience, preferably in DTC retail, with intimates experience a plus
Required Skills:
- Extensive experience in paid media, SEO, SEM, content marketing, email marketing, and affiliate marketing
- Strong analytical skillset with proficiency in Excel and working knowledge of data visualization/reporting tools (Power BI, Tableau, Sigma, Looker, etc.)
- Proficient in Google Marketing tools such as Google Analytics, Google Ads, DV360, with experience in Google Cloud Platform and the GA4 BigQuery export a plus
- Proven track record of accountability managing significant budgets and optimizing marketing spend based on data-driven insights
- Expertise in both qualitative and quantitative methodologies for data analysis, leveraging data to inform strategic decisions
- Demonstrated experience in working cross-functionally with E-Commerce, Marketing, and Buying teams to deliver personalized and high-performing customer experiences
- Ability to lead, inspire, and develop high-performing teams while managing complex projects and driving results
- Exceptional written, verbal, and interpersonal communication skills, with the ability to influence senior leadership and internal stakeholders
- Self-motivated, results-driven, highly organized, with strong attention to detail and the ability to work well in high-pressure, fast-paced environments
Preferred Skills:
- Experience with Google Cloud Platform and the GA4 BigQuery export
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on data-driven strategies and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $180,000/yr - $205,000/yr
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Delta Galil products
- Professional development opportunities
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (4 days in NYC office)
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing director role in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Delta Galil is a global manufacturer and marketer of Private Label apparel products, as well as the owner of leading fashion brands such as 7 For All Mankind, Schiesser, PJ Salvage, Eminence, Delta, and more.
Company Size: 10,001+ employees. As a large organization, Delta Galil offers numerous opportunities for career growth and development.
Founded: 1975. Delta Galil has over 45 years of experience in manufacturing, marketing, and service, with a strong reputation for excellence and innovation.
Company Description:
- Delta Galil Industries is a global manufacturer and marketer of Private Label apparel products for men, women, and children, as well as the owner of leading fashion brands
- The company offers an eclectic range of products, including intimate apparel, active wear, homewear, socks, kids and baby wear, and more
- Delta Galil contributes to the success of leading apparel designers and retailers worldwide, including Walmart, Target, Marks & Spencer, Calvin Klein, Nike, Victoria's Secret, and many more
Company Specialties:
- Socks
- Sportswear
- Intimate Apparel
- Active Wear
- Sleepwear
- Denim
- Contemporary
- Manufacturing
- Wholesale
- Retail
- Children's wear
- Private label
- Seamless
- Licensing
Company Website: http://www.deltagalil.com
ASSUMPTION: Delta Galil is a well-established company with a strong presence in the retail apparel and fashion industry, offering a wide range of products and services.
📊 Role Analysis
Career Level: Senior Director. This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or another senior executive.
Reporting Structure: The Senior Director of Marketing will oversee a team of marketing professionals, including managers and specialists in various marketing channels and disciplines.
Work Arrangement: Hybrid. This role requires working on-site in the NYC office for 4 days a week, with the option to work remotely for 1 day.
Growth Opportunities:
- Potential to advance to a Chief Marketing Officer (CMO) or similar executive role
- Opportunities to lead and mentor junior marketing team members
- Chance to gain experience working with a diverse range of products and brands
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the opportunity to make a substantial impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate office. The NYC office is a professional, modern workspace designed to facilitate collaboration and productivity.
Office Location(s): 2 Park Ave., 17th Floor, New York, NY 10016, US
Geographic Context:
- New York City is a major hub for the fashion and retail industries, offering ample networking opportunities and access to industry events
- The city is known for its vibrant culture, diverse neighborhoods, and numerous attractions
- New York has a humid subtropical climate, with hot, humid summers and cold, snowy winters
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (4 days in NYC office)
ASSUMPTION: The NYC office provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and other team members
- Final interview with the Chief Marketing Officer (CMO) or another senior executive
- Background check and reference verification
Key Assessment Areas:
- Marketing strategy and data-driven decision-making
- Cross-functional collaboration and team leadership
- Analytical skills and data interpretation
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with data-driven marketing strategies and cross-functional collaboration
- Research Delta Galil's products, brands, and competitors to demonstrate your understanding of the industry
- Prepare examples of your past marketing campaigns and their results to showcase your abilities
ATS Keywords: Marketing strategy, data-driven, cross-functional collaboration, team leadership, analytical skills, marketing channels, customer acquisition, customer retention, KPIs, marketing budget, industry trends, emerging technologies
ASSUMPTION: Delta Galil's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Marketing tools (Google Analytics, Google Ads, DV360, GA4 BigQuery)
- Data visualization/reporting tools (Power BI, Tableau, Sigma, Looker)
- Email Service Providers (ESPs) for email and SMS marketing
- CRM platforms (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing departments.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Customer-centric approach
- Collaboration and teamwork
- Integrity and accountability
- Sustainability and social responsibility
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-focused and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and emerging marketing technologies?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to deliver a high-performing customer experience?
- How do you approach optimizing marketing spend based on data-driven insights?
ASSUMPTION: Delta Galil values employees who are innovative, customer-focused, collaborative, and results-driven, with a strong commitment to sustainability and social responsibility.
⚠️ Potential Challenges
- Managing a significant marketing budget and optimizing spend across multiple channels
- Keeping up with the fast-paced nature of the retail apparel and fashion industry
- Balancing the need for data-driven decision-making with the need for creativity and innovation
- Collaborating effectively with cross-functional teams, including creative, e-commerce, and merchandising teams
- Adapting to a hybrid work arrangement, with 4 days in the NYC office and 1 day remote
ASSUMPTION: These challenges are inherent to the role and require strong leadership, analytical, and communication skills to overcome.
📈 Similar Roles Comparison
- Compared to other senior marketing director roles, this position offers a broader range of products and brands, as well as a larger marketing budget
- Delta Galil's focus on data-driven marketing strategies sets it apart from some other retail apparel and fashion companies
- This role offers significant growth potential, with the opportunity to advance to a CMO or similar executive role
ASSUMPTION: This role is unique in its scope and potential for impact, offering a compelling opportunity for experienced marketing professionals.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including customer acquisition, retention, and engagement campaigns
- Optimizing marketing spend across multiple channels to maximize ROI and drive sales growth
- Conducting a comprehensive analysis of customer data to identify trends, opportunities, and areas for improvement in customer acquisition, retention, and engagement
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the senior director of marketing role at Delta Galil.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does Delta Galil support the professional development and growth of its marketing team members?
- Can you describe the company's approach to cross-functional collaboration and how this role fits into that structure?
- How does Delta Galil measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance, particularly in a hybrid work arrangement?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the marketing team's structure and dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including specific examples of data-driven marketing strategies and cross-functional collaboration
- Prepare for interviews by researching Delta Galil's products, brands, and competitors, as well as industry trends and emerging technologies
- Follow up with the hiring manager or HR department within one week of submitting your application, inquiring about the status of your application and expressing your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
