📌 Core Information
🔹 Job Title: Senior Director, Marketing
🔹 Company: V Shred Talent
🔹 Location: Las Vegas, NV, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and overseeing multiple creative and performance-driven teams
- Driving marketing strategy and execution across various channels
- Collaborating closely with product managers and project managers
- Managing OKRs (Objectives and Key Results) to measure performance and success
ASSUMPTION: This role requires a strategic mindset and proven leadership skills to manage multiple teams and drive marketing initiatives aligned with business objectives.
📋 Key Responsibilities
✅ Lead and mentor multiple teams (Creative, Email, Social & Influencer, App Content) to execute high-impact campaigns
✅ Drive marketing strategy, ensuring alignment with company objectives and growth initiatives
✅ Oversee content production across multiple channels, ensuring brand consistency and engagement
✅ Manage OKRs (Objectives and Key Results) to measure performance and success across all teams
✅ Manage the Email Team to optimize lifecycle marketing, segmentation, and retention strategies
✅ Manage the Social & Influencer Team in growing brand awareness and engagement through strategic influencer partnerships
✅ Partner with Product Managers and Project Managers to align marketing efforts with product launches, promotions, and initiatives
✅ Work closely with tech, finance, analytics, and performance teams to track, analyze, and optimize campaign effectiveness
ASSUMPTION: This role involves a mix of strategic planning, team management, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in digital marketing, creative strategy, or content marketing within a D2C eCommerce environment
Required Skills:
- Proven success in leading multi-disciplinary teams (creative, email, social, content)
- Deep understanding of performance marketing, brand storytelling, and customer engagement strategies
- Strong ability to set and drive OKRs, KPIs, and marketing performance metrics
- Excellent leadership, communication, and cross-functional collaboration skills
- Strong analytical mindset with experience in data-driven decision-making
Preferred Skills:
- Experience working with Project Managers and Product Managers to align marketing execution with company objectives
ASSUMPTION: Candidates should have a strong background in digital marketing and proven leadership skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $165,000 - $185,000 per year (based on industry standards for a Senior Director of Marketing role in Las Vegas, NV)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on V Shred products and services
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Director of Marketing role in Las Vegas, NV, with consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 51-200 employees
Founded: 2015
Company Description:
- V Shred creates products and services that empower people to lose weight, get in shape, and live a healthier lifestyle
- One of the fastest-growing fitness and nutrition brands in the world, with a social community of nearly 15 million
- Mission is to teach more people proper nutrition and fitness habits that help them achieve lasting results
Company Specialties:
- Fitness
- Health
- Dieting
- Guided Workouts
- Targeted Training
- Customized Diet Plans
- Nutrition
- Ultimate Trainers
- Meet Your Goals
- V Shred
- and workout
Company Website: www.vshred.com
ASSUMPTION: V Shred is a well-established company in the wellness and fitness industry, with a strong focus on digital marketing and customer engagement.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the CEO and oversees multiple teams (Creative, Email, Social & Influencer, App Content)
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow into a C-level role as the company expands
- Opportunities to lead and mentor team members, fostering their professional growth
- Chance to make a significant impact on the company's marketing strategy and growth
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to shape the company's marketing strategy and lead teams.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 4530 S Decatur Blvd, #103, Las Vegas, NV 89103, US
Geographic Context:
- Las Vegas, NV, is a vibrant city with a growing tech and startup scene
- The office is located in the southern part of the Las Vegas Valley, with easy access to major highways
- The area offers a mix of urban and suburban living, with numerous entertainment, dining, and outdoor recreation options
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and innovation in the digital marketing space.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- First-round interview with the CEO to discuss the role and company culture
- Second-round interview with a panel of team members to assess skills and fit
- Final interview with the CEO to discuss the role and make a hiring decision
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Cross-functional collaboration and communication
- Analytical skills and data-driven decision-making
Application Tips:
- Highlight your experience in digital marketing and team leadership
- Tailor your resume and cover letter to emphasize your relevant skills and accomplishments
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research the company and be ready to discuss how your vision aligns with their mission and values
ATS Keywords: Digital Marketing, Creative Strategy, Content Marketing, Leadership, Performance Marketing, Brand Storytelling, Customer Engagement, Data-Driven Decision-Making, Cross-Functional Collaboration, Email Marketing, Social Marketing, Influencer Marketing, Content Production, OKRs, KPI Management, Team Management
ASSUMPTION: The application process is thorough and competitive, with a focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies used in this role are standard for the digital marketing industry and may vary based on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Collaboration
- Accountability
- Results-driven
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you results-driven and data-focused in your decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
- Are you adaptable and responsive to change, with a growth mindset?
ASSUMPTION: V Shred values employees who are innovative, collaborative, and results-driven, with a strong work ethic and a passion for empowering others.
⚠️ Potential Challenges
- Managing multiple teams with varying priorities and deadlines
- Balancing strategic planning with day-to-day execution
- Adapting to a fast-paced, ever-changing digital marketing landscape
- Working with a tight budget and maximizing marketing ROI
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability to succeed.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing, but with a broader scope and higher level of responsibility
- Unlike some marketing roles, this position requires a strong focus on performance marketing and data-driven decision-making
- Career progression may include moving into a C-level role, such as Chief Marketing Officer, as the company grows
ASSUMPTION: This role offers a unique blend of strategic planning, team management, and cross-functional collaboration, with opportunities for growth and advancement within the company.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new product or service
- Managing a team to create and implement a targeted email marketing campaign to improve customer retention
- Collaborating with cross-functional teams to optimize the customer journey and improve conversion rates
ASSUMPTION: Sample projects in this role may vary based on the company's specific needs and priorities, but will generally involve strategic planning, team management, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth strategy?
- What are the biggest challenges facing the marketing department currently, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company foster a culture of innovation and collaboration within its marketing teams?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and team leadership
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research the company and be ready to discuss how your vision aligns with their mission and values
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
