📌 Core Information
🔹 Job Title: Senior Director, Marketing
🔹 Company: Oscar Health
🔹 Location: New York, United States
🔹 Job Type: Hybrid (2 days in office)
🔹 Category: Insurance
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site (New York, NY) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing strategies
- Aligning marketing efforts with overall business objectives
- Managing and allocating budgets to maximize ROI
- Leading and developing a team of marketing professionals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing channels and tactics to drive business growth.
📋 Key Responsibilities
✅ Oversees the strategic direction and execution of marketing efforts to ensure acquisition, retention, and engagement goals are met
✅ Owns and defines marketing approach across channels to achieve business goals
✅ Stays abreast of marketing trends and capabilities ensuring the marketing tools and technology solutions are best in class
✅ Forecasts the impact of marketing campaigns not only at a channel level but also as it impacts the overall business
✅ Proactively identifies opportunities to drive the business and leads cross-functionally to drive incremental growth and revenue
✅ Leads a team of marketing subject matter experts, developing future leaders and continually increasing the impact of the team
✅ Manages and allocates budgets ensuring efficient spend and maximizing ROI
✅ A channel expert with depth in capabilities, application, and orchestration of marketing channels - paid, owned, and earned
✅ A leader who influences others, organizes complex workstreams, and expertly communicates marketing strategies and results
✅ Ensures compliance with all applicable laws and regulations
✅ Other duties as assigned
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, strategic thinking, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's Degree or 4+ years of commensurate work experience
Experience: 12+ years of professional experience in marketing, finance, data, or a related discipline where the role is setting the strategy for a team and delivering results
Required Skills:
- Proven experience leading and developing a team of marketing professionals
- Experience developing and measuring marketing campaigns that achieve quantifiable business goals
- Proven ability to design and measure tests, develop marketing KPIs, and deliver executive-level results presentations
- Experience designing complex campaigns across audiences and channels
- Experience leading multiple complex projects across various cross-functional teams
- Proven ability to manage budgets within forecast and manage vendor negotiations
Preferred Skills:
- Healthcare experience in a leadership role
- Hands-on experience in marketing channels - email, SMS, social media, search, paid digital, etc.
- Experience designing and implementing attribution models
- Experience managing budgets of over $5M
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving business growth through strategic marketing campaigns.
💰 Compensation & Benefits
Salary Range: $192,000 - $252,000 per year
Benefits:
- Medical, dental, and vision benefits
- Paid holidays, sick time, and parental leave
- 401(k) plan participation
- Life and disability insurance
- Paid wellness time and reimbursements
- Company equity grants and annual performance bonuses
Working Hours: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing role in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Oscar Health is a leading healthcare technology company on a mission to make a healthier life accessible and affordable for all
- Founded in 2012, Oscar combines advanced technology and data analytics to deliver a seamless and personalized healthcare experience
- The company offers a range of health insurance plans and services, focusing on preventive care and wellness
Company Specialties:
- Health insurance
- Health technology
- Data analytics
- Preventive care
Company Website: www.HiOscar.com
ASSUMPTION: Oscar Health is a well-established company in the healthcare industry, known for its innovative approach to health insurance.
📊 Role Analysis
Career Level: Senior leadership role with strategic responsibilities
Reporting Structure: Reports to the Vice President, Growth Marketing
Work Arrangement: Hybrid (2 days in office, 3 days remote)
Growth Opportunities:
- Potential to grow within the marketing department or across other functions within the company
- Opportunity to lead and develop a team of marketing professionals
- Chance to work on high-impact projects that drive business growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and skill development.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): New York, NY
Geographic Context:
- New York, NY is a major urban center with a diverse population and a thriving job market
- The city offers a wide range of cultural, entertainment, and dining options
- New York has a humid subtropical climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: The hybrid work arrangement allows for a good balance between onsite collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the Vice President, Growth Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Marketing expertise and channel knowledge
- Budget management and forecasting skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and strategic accomplishments
- Prepare examples of marketing campaigns you've led and their outcomes
- Research Oscar Health and be ready to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Marketing strategy, team leadership, budget management, campaign development, data analysis, cross-functional collaboration, marketing trends, KPI development, project management, vendor negotiation, audience targeting, segmentation, attribution models, healthcare experience, digital marketing, communication
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Members first
- Act with integrity
- One team, one dream
- Invent and deliver
- Never stop learning
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and entrepreneurial
- Results-oriented and accountable
Self-Assessment Questions:
- Do you align with Oscar Health's company values?
- Are you comfortable working in a collaborative, cross-functional environment?
- Do you have a data-driven approach to marketing and decision-making?
- Are you comfortable working with a high degree of autonomy and accountability?
ASSUMPTION: A strong cultural fit is essential for success in this role, as it involves working closely with a diverse team and driving business growth through strategic marketing initiatives.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing onsite and remote work effectively
- Adapting to a fast-paced, dynamic work environment
- Meeting aggressive business growth targets
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role differs from other marketing leadership positions in its focus on driving business growth through strategic marketing initiatives
- Oscar Health's innovative approach to healthcare sets it apart from traditional insurance companies
- Career path opportunities may vary depending on the company's growth and expansion plans
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing leadership positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive customer acquisition and retention
- Designing and implementing a marketing attribution model to optimize channel performance and ROI
- Leading a team to create and execute targeted marketing campaigns across multiple channels
ASSUMPTION: These sample projects illustrate the strategic and leadership aspects of the role, as well as the need for a strong understanding of marketing channels and tactics.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the team collaborate and communicate in a hybrid work environment?
- What are the biggest challenges facing the marketing department currently, and how can this role address them?
- What opportunities exist for professional growth and development within the marketing department and the company as a whole?
- How does Oscar Health measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your understanding of the company's marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and strategic accomplishments
- Prepare examples of marketing campaigns you've led and their outcomes
- Research Oscar Health and be ready to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
