📌 Core Information
🔹 Job Title: Senior Director, Marketing
🔹 Company: Rocket Companies
🔹 Location: Detroit, Michigan
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-Site (Flexible work-from-home on Fridays)
🚀 Job Overview
Key aspects of this role include:
- Contributing to overall marketing strategy and campaign development
- Ensuring brand alignment and measuring campaign ROI
- Leading the marketing team and fostering a positive work environment
- Collaborating with cross-functional teams to drive lead generation and occupancy growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in marketing to drive success in a dynamic real estate environment.
📋 Key Responsibilities
✅ Develop and implement strategic marketing plans that align with company brand and growth strategies
✅ Collaborate with Design and Multimedia teams to oversee content strategy, production, and budget
✅ Oversee website platforms and ensure utilization of best-in-class technology for optimal performance and user experience
✅ Create and execute multi-channel marketing campaigns to increase brand awareness for Bedrock, Detroit, Cleveland, and individual developments
✅ Establish performance metrics, analyze market trends, and identify opportunities to optimize campaigns
✅ Create compelling copy across all channels and drive unique storytelling and tone of voice across multiple brands
✅ Drive lead generation across residential and commercial portfolios to increase occupancy and overall leasing momentum
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to manage multiple projects and teams effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a relevant field (preferred)
Experience: 10+ years of experience in a marketing role, with 2+ years in a leadership role
Required Skills:
- Proven experience in commercial real estate, hospitality, or similar industries (strongly preferred)
- Excellent communication and leadership skills
- Strong planning, organizational, and problem-solving abilities
- Familiarity with marketing technology and trends
- Ability to work in a fast-paced, dynamic environment
Preferred Skills:
- Experience with CRM and marketing automation tools
- Fluency in Spanish or another language (a plus)
ASSUMPTION: Candidates with a strong background in commercial real estate marketing or a related field will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Senior Marketing Director in Detroit)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Rocket Companies products and services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 8:30 AM to 5:30 PM (with flexible work-from-home on Fridays)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate & Financial Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 1985
Company Description:
- Rocket Companies is a Detroit-based company made up of businesses that provide simple, fast, and trusted digital solutions for complex transactions.
- The company is involved in various industries, including mortgages, fintech, real estate, automotive, and more.
- Rocket Companies is committed to an inclusive workplace where every voice is heard.
Company Specialties:
- Mortgage lending
- Real estate
- Fintech
- Automotive
Company Website: rocketcompanies.com
ASSUMPTION: Rocket Companies offers a dynamic work environment with opportunities for growth and innovation in various industries.
📊 Role Analysis
Career Level: Senior-level management role
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees the marketing team.
Work Arrangement: On-site with flexible work-from-home on Fridays
Growth Opportunities:
- Potential advancement to Vice President or Chief Marketing Officer roles
- Expansion of responsibilities as the company grows and enters new markets
- Opportunities to mentor and develop junior marketing team members
ASSUMPTION: This role offers significant growth potential within the marketing department and across the broader Rocket Companies organization.
🌍 Location & Work Environment
Office Type: Urban, modern office space in downtown Detroit
Office Location(s): 1050 Woodward Ave, Detroit, Michigan 48226, US
Geographic Context:
- Detroit is a major city in the Midwest with a diverse population and a growing real estate market.
- The office is located in the heart of downtown Detroit, offering easy access to public transportation, restaurants, and cultural attractions.
- Detroit has a humid continental climate with warm summers and cold, snowy winters.
Work Schedule: Monday through Friday, 8:30 AM to 5:30 PM (with flexible work-from-home on Fridays)
ASSUMPTION: The work environment at Rocket Companies is fast-paced, collaborative, and focused on driving innovation and results.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager (CMO) and a member of the marketing team
- Final interview with the Chief Executive Officer (CEO) or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership and team management skills
- Communication and presentation abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume and cover letter
- Demonstrate your understanding of the real estate industry and Bedrock's mission in your application materials
- Prepare questions that showcase your interest in the role and the company
ATS Keywords: Marketing strategy, campaign development, brand alignment, performance metrics, content strategy, website optimization, lead generation, communication, planning, organization, problem-solving, culture, ethics, technical expertise, leadership
ASSUMPTION: The application process at Rocket Companies is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Marketing analytics platforms (e.g., Google Analytics)
- Content management systems (e.g., WordPress)
- Design and multimedia software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Obsessed
- Inclusive
- One Team
- Innovative
Work Style:
- Collaborative and team-oriented
- Fast-paced and results-driven
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about driving marketing results and contributing to overall business success?
- Do you embrace a customer-centric mindset and prioritize inclusivity in your work?
ASSUMPTION: Candidates who align with Rocket Companies' core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment
- Balancing multiple projects and priorities
- Adapting to changes in the real estate market and company priorities
- Working in a highly collaborative, sometimes high-pressure environment
ASSUMPTION: These challenges can be mitigated by strong leadership, effective communication, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing in other real estate or related industries
- However, the unique aspects of this role include its focus on commercial real estate and the dynamic, fast-paced environment of Rocket Companies
- Career progression may include advancement to Vice President or Chief Marketing Officer roles within the organization
ASSUMPTION: While this role shares similarities with other marketing leadership positions, its unique context and growth opportunities set it apart.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new residential development
- Collaborating with the design team to create a comprehensive brand style guide for Bedrock
- Analyzing website performance data and optimizing user experience to improve lead generation
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Senior Director, Marketing may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role contribute to the overall marketing strategy and business goals of Bedrock and Rocket Companies?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for your interview by researching Bedrock, Rocket Companies, and the real estate industry
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
