Senior Director, Marketing - Digital Lead

📌 Core Information

🔹 Job Title: Senior Director, Marketing - Digital Lead

🔹 Company: The Coca-Cola Company

🔹 Location: India - Gurgaon

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the digital transformation of brand communication and transactions with audiences
• Conceptualizing and executing digital marketing campaigns
• Building strong relationships with key digital partners
• Working with cross-functional teams in an Agile environment
• Educating and exciting the system on disruptive ways to approach marketing

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with multiple stakeholders.

📋 Key Responsibilities

✅ Lead the digital transformation of brand communication and transactions with audiences

✅ Conceptualize and execute digital marketing campaigns, including D2C, B2B2C, and B2B

✅ Build and maintain strong relationships with key digital partners like Google, Meta, Jio, Amazon, Twitter, etc.

✅ Collaborate with digital platforms to offer enriching consumer experiences that drive higher brand transactions

✅ Leverage data and analytics to create a strong digital persona for the brands

✅ Lead a team that owns one or more parts of the above role

✅ Disrupt the way marketing is done and educate/spread that throughout the organization in partnership with IMX lead and executive leaders

ASSUMPTION: This role requires a deep understanding of the evolved media landscape, digital platforms, data, and e-commerce, as well as strong communication, influence, and negotiation skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 13+ years of marketing and digital experience, including digital commerce, digital platforms, and data-driven experiences. Some experience working with CPGs, marketing functions, and large e-commerce platforms is preferred.

Required Skills:

• Mastery of digital marketing, CRM, channel and shopper marketing, data-analytics, RTM, and execution
• Broad expertise in brand strategy and digital platforms/ecommerce
• Data-driven, agile ways of working, and team management and leadership skills

Preferred Skills:

• Experience working with/for CPGs with a focus on understanding the consumer
• Experience working with marketing functions and large e-commerce platforms

ASSUMPTION: Candidates should have a proven track record of leading strategic conversations, negotiations, and alignment with senior and key stakeholders.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior director role in India's marketing sector)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Coca-Cola products
• Opportunities for professional development and growth

Working Hours: Full-time, typically 9:00 AM to 6:00 PM, Monday to Friday, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior director role in India's marketing sector. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on beverages. The company is a total beverage company with products sold in more than 200 countries and territories.

Company Size: The Coca-Cola Company has 10,001+ employees globally, with a presence in multiple countries and regions.

Founded: The Coca-Cola Company was founded in 1886 and has since grown into a multinational corporation with a rich history and a strong brand presence worldwide.

Company Description:

• The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories.
• The company's purpose is to refresh the world and make a difference, with a portfolio of sparkling soft drink brands, water, sports, coffee, and tea brands, juice, value-added dairy, and plant-based beverage brands.
• The company seeks to positively impact people's lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across its value chain.

Company Specialties:

• Beverages

Company Website: http://www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company is a well-established and respected brand in the beverage industry, with a strong focus on sustainability and community impact.

📊 Role Analysis

Career Level: Senior Director

Reporting Structure: This role reports directly to the OU Marketing Lead and collaborates with various internal and external stakeholders, including OUP, OU Marketing Lead, OU C&CL Lead, Franchise Leads, OU Marketing Team, Global IMX Lead, and OU IMX Leads in other OUs.

Work Arrangement: This is an on-site role with a 00-25% travel requirement. Relocation is provided.

Growth Opportunities:

• Potential to grow within the marketing function or explore other opportunities within the company
• Chance to work on high-impact projects and drive digital transformation
• Opportunities for professional development and skill-building

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's digital marketing efforts.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): India - Gurgaon

Geographic Context:

• Gurgaon is a major IT hub and a significant business district in India, located near New Delhi
• The office is situated in a modern, well-equipped building with easy access to public transportation and amenities
• The region offers a mix of urban and suburban living options, with a vibrant culture and numerous recreational opportunities

Work Schedule: Full-time, typically 9:00 AM to 6:00 PM, Monday to Friday, with flexibility for project demands

ASSUMPTION: The work environment is collaborative, dynamic, and fast-paced, with a strong focus on innovation and results-driven outcomes.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the OU Marketing Lead

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Communication and presentation skills
• Stakeholder management and negotiation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's digital transformation goals
• Prepare examples of digital marketing campaigns you've led or contributed to, focusing on results and impact
• Research the company's digital presence and identify opportunities for improvement or growth

ATS Keywords: Digital Marketing, Digital Transformation, Digital Commerce, Data-Driven, Agile, Stakeholder Management, Marketing Strategy, Consumer Understanding, E-commerce, Digital Platforms

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit, with a focus on the candidate's ability to drive digital transformation and innovation.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• E-commerce platforms (e.g., Amazon, Flipkart)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Leadership: We lead with our brands and our people
• Collaboration: We succeed together
• Integrity: We do what's right
• Quality: We provide the best in everything we do
• Imagination: We dream big and never stop learning

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teamwork
• Focus on innovation and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with multiple stakeholders?
• Are you passionate about driving digital transformation and innovation in marketing?
• Do you have a proven track record of leading strategic conversations and negotiations with senior stakeholders?

ASSUMPTION: The ideal candidate will be a strong cultural fit, with a passion for driving digital transformation, excellent communication skills, and the ability to work effectively with multiple stakeholders.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the rapidly evolving digital landscape
• Balancing short-term campaign execution with long-term strategic planning
• Working effectively in a matrix organization with global and local teams

ASSUMPTION: These challenges can be overcome with strong communication, project management, and stakeholder management skills.

📈 Similar Roles Comparison

• This role is unique in its focus on driving digital transformation and innovation in marketing for a global beverage company
• Compared to other digital marketing roles, this position offers a broader scope and higher impact on the company's overall marketing strategy
• Career progression in this role could lead to senior leadership positions within the marketing function or other areas of the business

ASSUMPTION: This role offers a unique opportunity to drive digital transformation and innovation in marketing for a global brand, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch, including social media campaigns, influencer partnerships, and e-commerce integrations
• Conducting a competitive analysis of digital marketing efforts in the beverage industry and identifying opportunities for differentiation and growth
• Leading a cross-functional team to develop and implement a new digital platform or e-commerce solution, driving increased brand engagement and transactions

ASSUMPTION: These sample projects illustrate the breadth and depth of the digital marketing expertise required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of digital marketing within the company, and what are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and functions within the company, both locally and globally?
• What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
• How does the company support the professional development and growth of its marketing talent?
• What is the company's approach to innovation and risk-taking in digital marketing?

ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's context, priorities, and growth opportunities, as well as the company's culture and approach to marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://coke.wd1.myworkdayjobs.com/coca-cola-careers/job/India---Gurgaon/Senior-Director--Marketing---Digital-Lead_R-120599
• Tailor your resume to highlight your relevant digital marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and the company's digital transformation goals
• Prepare examples of digital marketing campaigns you've led or contributed to, focusing on results and impact
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.