📌 Core Information
🔹 Job Title: Senior Director, Marketing - Eye Care
🔹 Company: Viatris
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for eye care products
- Leading a team of marketing professionals and cross-functional collaborations
- Driving category growth through excellence in professional marketing
- Monitoring performance and ensuring regulatory compliance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the ophthalmic pharmaceutical market.
📋 Key Responsibilities
✅ Develop and implement brand management processes and market strategies
✅ Lead and manage a team of professional affairs and regional marketing managers
✅ Collaborate cross-functionally with sales, finance, regulatory, legal, and other departments
✅ Monitor and analyze market performance, and adjust strategies as needed
✅ Ensure compliance with regulatory guidelines and promotional policies
✅ Manage budgets and allocate resources strategically
ASSUMPTION: This role involves a high level of strategic thinking, team leadership, and cross-functional collaboration. It requires a proactive approach to market analysis and performance monitoring.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA preferred
Experience: 10-12 years in pharmaceutical marketing, with experience in eye care and sales
Required Skills:
- Proven success in developing and executing life cycle and launch plans for prescription pharmaceutical brands
- Experience with sales and marketing in the ophthalmic pharmaceutical space
- Strong analytical, creative, and critical thinking skills
- Excellent communication and interpersonal skills
- Ability to build and lead effective teams
- Knowledge of pharmaceutical regulatory guidelines and compliance
Preferred Skills:
- Experience with building relationships and professional advocacy among ophthalmologists and optometrists
- Experience with effective strategies in digital, multi-channel marketing, loyalty programs, and DTC campaigns
- Experience with non-personal promotion strategies such as PR, social media, and digital channels
ASSUMPTION: Candidates with a strong background in eye care marketing, proven leadership skills, and experience in digital marketing will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $151,000 - $314,000 (Viatris offers competitive salaries based on skills, experience, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Tuition assistance and professional development opportunities
- Employee discounts and wellness programs
Working Hours: Full-time, with the ability to work remotely and travel up to 30% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees
Founded: Viatris was founded in 2020 through the combination of Mylan and Upjohn, a division of Pfizer
Company Description:
- Viatris is a global healthcare company that empowers people worldwide to live healthier at every stage of life
- The company provides access to high-quality, trusted medicines, advances sustainable operations, and leverages collective expertise to connect people to products and services
- Viatris is committed to improving patient health and driving sustainable operations through innovation and partnerships
Company Specialties:
- Pharmaceutical manufacturing and distribution
- Global healthcare solutions
- Access to medicine initiatives
Company Website: Viatris Connect
ASSUMPTION: Viatris is a large, global company with a strong focus on access to medicine initiatives and sustainable operations. This role will play a significant part in driving the company's mission to empower people worldwide to live healthier lives.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and is responsible for leading a team of professional affairs and regional marketing managers
Work Arrangement: This role offers remote work with the ability to travel up to 30% of the time
Growth Opportunities:
- Potential to advance to a Vice President or higher-level role within the marketing department
- Opportunities to gain experience in global marketing and cross-functional collaborations
- Chance to develop leadership skills and mentor team members
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to advance within the marketing department and gain experience in global marketing and cross-functional collaborations.
🌍 Location & Work Environment
Office Type: Remote (with the ability to travel up to 30% of the time)
Office Location(s): United States
Geographic Context:
- The United States offers a diverse and dynamic market for ophthalmic pharmaceuticals
- This role allows for remote work, providing flexibility and the opportunity to work from various locations within the United States
- The ability to travel up to 30% of the time may require occasional travel to Viatris offices or industry events
Work Schedule: Full-time, with the ability to work remotely and travel up to 30% of the time
ASSUMPTION: The remote work arrangement for this role provides flexibility and the opportunity to work from various locations within the United States. However, the ability to travel up to 30% of the time may be required for this position.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and other stakeholders
- Final interview with the Senior Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and brand management
- Cross-functional collaboration and leadership skills
- Analytical and problem-solving abilities
- Regulatory knowledge and compliance
Application Tips:
- Highlight your experience in eye care marketing and sales, as well as your ability to develop and execute successful marketing strategies
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Eye Care, Marketing Strategy, Brand Management, Cross-Functional Collaboration, Regulatory Compliance, Pharmaceutical Marketing, Ophthalmic Products, Digital Marketing, Team Leadership
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's marketing strategy, leadership, and regulatory knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role may vary depending on the candidate's specific responsibilities and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Strategic and proactive
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with Viatris' patient-centric approach to marketing?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a marketing goal?
- How do you stay up-to-date with industry trends and regulatory changes in the ophthalmic pharmaceutical space?
ASSUMPTION: Viatris values candidates who are patient-centric, strategic, collaborative, and adaptable. Strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Keeping up with regulatory changes and ensuring marketing compliance
- Balancing the demands of multiple stakeholders and priorities
- Adapting to a dynamic and evolving market for ophthalmic pharmaceuticals
ASSUMPTION: This role may present challenges related to remote team management, regulatory compliance, stakeholder management, and market adaptability.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing in the ophthalmic pharmaceutical industry, but with a greater emphasis on strategic leadership and cross-functional collaboration
- Compared to other senior marketing roles, this position offers a unique focus on eye care products and the opportunity to drive category growth through excellence in professional marketing
- Career progression may involve advancing to a Vice President or higher-level role within the marketing department or exploring opportunities in global marketing or other functional areas
ASSUMPTION: This role is similar to other senior marketing positions in the ophthalmic pharmaceutical industry but offers a unique focus on eye care products and strategic leadership.
📝 Sample Projects
- Developing and executing a marketing strategy for a new eye care product launch
- Conducting market research and analysis to identify opportunities for brand growth and expansion
- Managing a team to create and implement a multi-channel marketing campaign for an existing eye care product
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that may be required for this role. The specific projects and tasks may vary depending on the candidate's unique responsibilities and the team's needs.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Viatris support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does Viatris approach cross-functional collaboration and stakeholder management?
- What are the most significant challenges facing the eye care market, and how can this role address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the marketing team's dynamics. Asking thoughtful questions demonstrates the candidate's interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
