📌 Core Information
🔹 Job Title: Senior Director, Marketing
🔹 Company: AirTrunk
🔹 Location: AirTrunk HQ - North Sydney
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies to meet business objectives
- Leading marketing operations and brand management globally and locally
- Driving customer experience strategies and measuring customer satisfaction
- Building strong business partnerships with leadership and SMEs
- Managing and developing a high-performing marketing team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in B2B marketing, ideally within the technology or data centre industry.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to meet business objectives, including customer acquisition and experience
✅ Oversee regional marketing plans and develop new market entry marketing plans
✅ Lead brand strategy and management, ensuring brand compliance across all channels and touchpoints
✅ Collaborate with customer champions to lead customer experience strategy and measure customer satisfaction
✅ Establish and meet key performance indicators (KPIs) and metrics to track effectiveness and provide insights and recommendations
✅ Build strong business partnerships with leadership and SMEs to stay ahead of trends, plans, and activities
✅ Lead high-standard marketing operations, manage annual budgets, programs, processes, and governance
✅ Lead and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability
✅ Lead or be involved in other strategic projects as required, such as community partnerships
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile and experienced marketing professional.
🎯 Required Qualifications
Education: Relevant tertiary education
Experience: 10+ years in B2B marketing leadership, preferably in the technology, data centre, or commercial property industry across Asia Pacific & Japan
Required Skills:
- Proven experience in developing marketing and brand strategies
- Exceptional communication and interpersonal skills
- Analytical mindset with proficiency in data analysis and reporting tools
- Demonstrated ability to manage and inspire a high-performing team
Preferred Skills:
- Experience in the data centre or technology industry
- Fluency in multiple Asian languages
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on brand management, customer experience, and data-driven decision making.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Australia, the estimated salary range is AUD 250,000 - 350,000 per annum.
Benefits:
- Competitive benefits package
- Flexible working arrangements
- Opportunities for professional growth and development
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AirTrunk operates in the data centre and telecommunications industry, focusing on hyperscale data centres for the Asia Pacific & Japan region.
Company Size: AirTrunk has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and impact.
Founded: AirTrunk was founded in 2015 and has since expanded rapidly, opening data centres across the APJ region.
Company Description:
- AirTrunk is a technology company with a powerful purpose – to scale and sustain the relentless growth of the region’s digital future.
- The company specialises in designing, building, and operating hyperscale data centres that meet the needs of its customers, the world’s most transformational companies.
- AirTrunk is committed to sustainability, ensuring its data centres meet the needs of today and tomorrow.
Company Specialties:
- Data Centres
- Hyperscale Data Centres
- Australian Data Centres
- Hong Kong Data Centres
- Japan Data Centres
- Malaysia Data Centres
- Singapore Data Centres
- APAC Data Centres
- Asia Pacific & Japan Data Centres
- Sustainable Data Centres
Company Website: http://www.airtrunk.com
ASSUMPTION: AirTrunk is a rapidly growing company with a strong focus on innovation and sustainability, providing an exciting environment for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Vice President, Marketing & Corporate Communications.
Reporting Structure: The Senior Director, Marketing will lead the global marketing team and collaborate with other leadership teams across the organisation.
Work Arrangement: This role is on-site, with flexibility for remote work as needed. The role may require occasional travel to AirTrunk's data centres and offices across the Asia Pacific & Japan region.
Growth Opportunities:
- As AirTrunk continues to expand, there will be opportunities for the Senior Director, Marketing to grow within the organisation and take on additional responsibilities.
- The role provides exposure to various aspects of marketing, allowing the incumbent to develop a broad skill set and gain experience in different areas of marketing.
ASSUMPTION: This role offers significant growth potential, both in terms of career progression and skill development, as AirTrunk continues to grow and expand its operations.
🌍 Location & Work Environment
Office Type: AirTrunk's headquarters is located in North Sydney, Australia, with additional offices and data centres across the Asia Pacific & Japan region.
Office Location(s): 88 Walker Street, Level 47, North Sydney, NSW 2060, AU
Geographic Context:
- North Sydney is a vibrant business district with easy access to public transportation, shopping, and dining options.
- The area offers a mix of urban and suburban living, with various housing options available.
- North Sydney is well-connected to other parts of Australia and the Asia Pacific region, making it an ideal base for a global marketing role.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The North Sydney office provides a dynamic and collaborative work environment, with easy access to amenities and transportation, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioural and technical interviews
- Final round interviews with senior leadership
- Background and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Brand management and customer experience expertise
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with AirTrunk's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioural and situational interview questions that focus on your leadership, marketing, and problem-solving skills.
- Research AirTrunk's industry, company, and competitors to demonstrate your understanding of the business and market landscape.
- Be prepared to discuss your experience with B2B marketing, brand management, and customer experience, with a focus on the technology or data centre industry.
ATS Keywords: B2B Marketing, Brand Strategy, Customer Experience, Data Analysis, Leadership, Stakeholder Engagement, Marketing Operations, Communication, Interpersonal Skills, Creative Problem Solving, Marketing Communications, Project Management, Collaboration, Reporting, Innovation, Accountability, Data Centre, Technology, Asia Pacific & Japan
ASSUMPTION: AirTrunk's recruitment process is designed to assess candidates' strategic thinking, leadership, and marketing expertise, with a focus on cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and reporting tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Brand management tools (e.g., Frontify, Brandfolder)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as AirTrunk provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Dynamic: We operate at hyperscale speed and embrace change
- Transparent: We communicate openly and honestly
- Responsive: We act swiftly and decisively
- Inclusive: We foster a diverse and inclusive work environment
Work Style:
- Collaborative: We work together to achieve our goals
- Challenging: We push boundaries and break new ground
- Flexible: We adapt to change and embrace new opportunities
- Safe: We prioritise the safety and well-being of our employees and the communities we serve
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and can you keep up with the demands of a rapidly growing company?
- Are you comfortable working in a matrix organisation, collaborating with various teams and stakeholders?
- Do you have experience managing and developing a high-performing team, fostering a culture of innovation and collaboration?
- Are you passionate about brand management and customer experience, with a proven track record in driving customer satisfaction?
ASSUMPTION: AirTrunk's culture values collaboration, innovation, and adaptability, with a strong focus on driving results and pushing boundaries.
⚠️ Potential Challenges
- The role may require occasional travel to AirTrunk's data centres and offices across the Asia Pacific & Japan region.
- The role involves a mix of strategic planning, hands-on execution, and team leadership, which can be challenging and demanding at times.
- The role requires a strong understanding of the technology or data centre industry, as well as the ability to stay up-to-date with market trends and developments.
- The role may involve working with diverse teams and stakeholders, requiring strong communication and interpersonal skills.
ASSUMPTION: These challenges can be mitigated with strong leadership, effective communication, and a willingness to adapt and learn in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique opportunity to work in the rapidly growing data centre industry, with a focus on hyperscale data centres and sustainable practices.
- AirTrunk's focus on innovation and sustainability sets it apart from other companies in the industry, providing an exciting environment for career growth and development.
- This role offers a broad range of responsibilities and the opportunity to work with diverse teams and stakeholders, providing a well-rounded experience for a marketing professional.
ASSUMPTION: This role offers a unique combination of strategic, operational, and leadership responsibilities, with a focus on driving results and pushing boundaries in the data centre industry.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new data centre in a key market
- Conducting market research and analysis to identify new opportunities for AirTrunk's data centre services
- Leading a rebranding project to refresh AirTrunk's brand identity and messaging
- Implementing a customer experience improvement initiative to enhance customer satisfaction and loyalty
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the opportunity for impact in this role, as well as the need for strong leadership, strategic thinking, and execution skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does AirTrunk support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does AirTrunk measure the success of its marketing campaigns and initiatives?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within AirTrunk?
ASSUMPTION: These questions can help candidates better understand the role's priorities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on B2B marketing, brand management, and customer experience in the technology or data centre industry.
- Prepare for behavioural and situational interview questions that focus on your leadership, marketing, and problem-solving skills.
- Research AirTrunk's industry, company, and competitors to demonstrate your understanding of the business and market landscape.
- Follow up with AirTrunk's hiring team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
