- Job Title: Senior Director, Marketing - Gene Therapy Brand Lead
- Company: Regeneron Pharmaceuticals
- Location: Sleepy Hollow, New York
- Job Type: Full-Time, On-Site
- Category: Biotechnology, Marketing
- Date Posted: May 27, 2025
- Experience Level: 15+ years of pharmaceutical experience required
🚀 Job Overview
Key aspects of this role include:
- Developing and driving comprehensive marketing strategies for a gene therapy product
- Leading brand management efforts and engaging healthcare professionals (HCPs)
- Collaborating with cross-functional partners to align strategies with company goals
- Overseeing the commercial marketing team and providing oversight to the commercial field force
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the gene therapy market and rare disease landscape.
📋 Key Responsibilities
✅ Develop and implement brand strategies that align with company goals and target the unique needs of the hearing loss community
✅ Lead brand planning team and facilitate quarterly business/brand reviews to evaluate key performance indicators and critical success factors
✅ Conduct market research and analyze data to support marketing strategies
✅ Develop content for HCP-focused educational materials and presentations
✅ Coordinate with external agencies for campaign development and execution
✅ Attend industry conferences and networking events to promote the brand and establish connections
✅ Provide oversight and collaborate with scientific marketer
✅ Ensure cross-functional communication, alignment, and collaboration with various teams
ASSUMPTION: This role involves a high level of strategic thinking, project management, and cross-functional collaboration.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field required
- Master's degree preferred
Experience:
- 15+ years of pharmaceutical experience required
- Strong understanding of gene therapy and rare disease markets
- Knowledge of the payer environment and challenges within National/Regional payer markets
Required Skills:
- Proven track record in developing and implementing brand strategies
- Extensive experience in developing go-to-market strategies, competitive positioning, and launch readiness
- Robust experience with leading the creation of marketing materials and campaigns targeted at healthcare professionals
- Strong organization/coordination capabilities and excellent written and oral communication skills
- Analytical mentality with the ability to analyze and report on the effectiveness of marketing initiatives and adjust as needed
Preferred Skills:
- Experience in the biotechnology industry
- Familiarity with the gene therapy market and rare disease landscape
- Knowledge of the legal/regulatory environment and requirements with engagement
ASSUMPTION: Candidates with a strong background in pharmaceutical marketing and a solid understanding of the gene therapy market will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $212,900 - $354,800 annually (based on experience and performance)
Benefits:
- Health and wellness programs
- Fitness centers
- Equity awards
- Annual bonuses
- Paid time off
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is based on industry standards for a senior director role in the biotechnology industry with the required level of experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Biotechnology, focused on developing and commercializing life-transforming medicines for people with serious diseases
- Company Size: 10,001+ employees
- Founded: 1988 (headquarters in Tarrytown, New York)
- Company Description:
- Regeneron is committed to improving patient outcomes through transformative science, innovative medicines, and compassionate care
- They focus on five core therapeutic areas: eye diseases, inflammation, cancer, cardiovascular and metabolic diseases, and rare diseases
- Company Specialties: Biotechnology, pharmaceuticals, research and development, clinical trials, marketing, and sales
📊 Role Analysis
- Career Level: Senior Director, a leadership role reporting to the franchise marketing head of the Cardio-metabolic and Rare Disease Business Unit
- Reporting Structure: This role oversees the commercial marketing team and provides oversight to the commercial field force
- Work Arrangement: On-site, with flexibility for remote work as needed
- Growth Opportunities:
- Potential to advance to a vice president or chief marketing officer role
- Opportunities to work on multiple brands and therapies within the company's portfolio
🌍 Location & Work Environment
- Office Type: On-site, with a modern and collaborative work environment
- Office Location(s): 777 Old Saw Mill River Road, Tarrytown, New York 10591, US
- Geographic Context:
- Sleepy Hollow is located in Westchester County, New York, approximately 30 miles north of New York City
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and high-quality schools
- Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screen with the hiring manager
3. In-person or virtual interview with the hiring manager and other team members
4. Final interview with senior leadership
- Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Knowledge of the gene therapy market and rare disease landscape
- Communication and presentation skills
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Research Regeneron's mission, values, and recent achievements to demonstrate your enthusiasm for the company and role
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Tableau, Power BI)
👔 Cultural Fit Considerations
- Company Values:
- Innovation
- Collaboration
- Integrity
- Patient focus
- Excellence
- Work Style:
- Regeneron values a diverse and inclusive work environment
- They encourage open communication, active listening, and continuous learning
- The company fosters a culture of collaboration and teamwork, with a strong emphasis on achieving results through collective effort
Self-Assessment Questions:
- How do you align with Regeneron's core values, particularly innovation and patient focus?
- How do you approach collaboration and teamwork in a dynamic and fast-paced environment?
- How do you balance strategic thinking with a focus on execution and results?
⚠️ Potential Challenges
- The gene therapy market is rapidly evolving, requiring a strong understanding of the latest trends and developments
- This role involves managing a team and providing oversight to the commercial field force, which may present unique challenges and require strong leadership skills
- The competitive landscape in the biotechnology industry can be intense, requiring a proactive approach to market research and analysis
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses specifically on gene therapy and rare disease markets
- It requires a strong understanding of the payer environment and challenges within National/Regional payer markets
- Industry-specific context:
- The biotechnology industry is highly competitive and fast-paced, with a strong emphasis on innovation and scientific discovery
- Career path comparison:
- This role offers the opportunity to advance to a vice president or chief marketing officer role within the company
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new gene therapy product launch
- Conducting market research and analyzing data to inform marketing strategies and tactics
- Creating and executing a competitive positioning campaign to differentiate a gene therapy product from competitors
- Collaborating with cross-functional partners to align marketing strategies with company goals and target the unique needs of the hearing loss community
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company's gene therapy portfolio?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to innovation and staying ahead of the competition in the gene therapy market?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://regeneron.wd1.myworkdayjobs.com/Careers/job/SLEEPY-HOLLOW/Senior-Director--Marketing---Gene-Therapy-Brand-Lead_R40222)
- Customize your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Research Regeneron's mission, values, and recent achievements to demonstrate your enthusiasm for the company and role
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
