📌 Core Information
🔹 Job Title: Senior Director, Marketing – Nutrition/Juice/Dairy (ASEAN & South Pacific)
🔹 Company: The Coca-Cola Company
🔹 Location: Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing brand growth, creative, and innovation strategy to drive sustainable business growth
- Working closely with global and regional marketing teams
- Overseeing brand strategy, innovation projects, and local and regional marketing campaigns
- Providing input on high-level category agenda and global brand strategy
- Recommending 3-year OU innovation projects and 2-year OU IMX campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing and consumer insights.
📋 Key Responsibilities
✅ Working in partnership with the Global Category Lead to provide input on high-level category agenda and global brand strategy
✅ Recommending 3-year OU innovation projects and 2-year OU IMX campaigns to the OU Marketing Lead
✅ When leading OU for global/regional IMX campaigns and innovation projects, developing and aligning briefs, overseeing the creation and pre-testing, and recommending final project bundles
✅ For local IMX campaigns and innovation projects, developing and aligning briefs, overseeing the creation and pre-testing, and approving the final project bundle
✅ Defining brand calendar at OU and market level, allocating OU-controlled DME to activity types
✅ Developing brand strategy, leveraging local consumer insights to connect consumers to KO brands in unique, differentiated, and competitively advantageous ways
✅ Supporting the development of channels and in-store execution plans, supporting bottling partners and customers
✅ Improving financial metrics such as NSR, OI, and margins through performance management, learning, and course-correction
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on project management.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent work experience is required
Experience: Minimum 10+ years of significant marketing and leadership experience, including leading teams of 5+ people
Required Skills:
- Strong preference for individuals with experience working with all relevant disciplines reporting to Category Lead
- Experience working in cross-functional and cross-geographical teams
- Ability to provide input on portfolio strategy for a category
- Ability to lead integrated brand strategy across category for regional and local brands
- Ability to oversee regional and local brand creative strategy
- Deep consumer understanding, with a grounding in insights and analytics
- Business/commercial acumen, including financial expertise
- Expertise in TCCC business models and financials
Preferred Skills:
- Nutrition, juice, dairy experience
ASSUMPTION: Candidates should have a strong background in marketing, leadership, and consumer insights, with a preference for those with experience in the relevant categories.
💰 Compensation & Benefits
Salary Range: The salary range for this role is $150,000 - $200,000 USD per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles and experience levels in Singapore.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The benefits package is competitive and includes industry-standard benefits.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on non-alcoholic beverages. The company is a total beverage company, offering a wide range of brands across several beverage categories worldwide.
Company Size: The Coca-Cola Company has 10,001+ employees globally, providing ample opportunities for career growth and development.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into a multinational corporation with operations in more than 200 countries and territories.
Company Description:
- The Coca-Cola Company is a total beverage company, offering a portfolio of sparkling soft drink brands, water, sports, coffee, tea, juice, value-added dairy, and plant-based beverage brands.
- The company seeks to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across its value chain.
- The Coca-Cola Company employs more than 700,000 people worldwide, helping bring economic opportunity to local communities.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established and respected brand in the beverage industry, with a strong commitment to sustainability and corporate social responsibility.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of strategic thinking, leadership, and marketing expertise.
Reporting Structure: The Senior Director, Marketing – Nutrition/Juice/Dairy (ASEAN & South Pacific) will report directly to the Regional Marketing Lead and work closely with the global Category Lead and broader regional marketing team.
Work Arrangement: This is an on-site position, with occasional travel required (00% - 25%).
Growth Opportunities:
- Potential to grow within the marketing function or take on broader leadership roles within the organization
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing strategy and business growth.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's Singapore office is a modern, collaborative workspace with a dynamic and inclusive work environment.
Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US (Global Headquarters); 20860 N Tatum Blvd, Phoenix, AZ 85050, US (Regional Office)
Geographic Context:
- Singapore is a global hub for business and finance, with a multicultural population and a strong focus on innovation and technology
- The city-state is known for its high quality of life, excellent education system, and efficient public transportation
- Singapore is strategically located in Southeast Asia, with easy access to major markets in the region
Work Schedule: Standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required.
ASSUMPTION: The work environment at The Coca-Cola Company is dynamic, inclusive, and collaborative, with a strong focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional teams
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Marketing expertise and consumer insights
- Financial acumen and business judgment
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership achievements, and consumer insights
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research The Coca-Cola Company's mission, values, and recent initiatives to demonstrate your enthusiasm and alignment with the organization
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Marketing strategy, brand management, consumer insights, leadership, team management, cross-functional teams, global marketing, regional marketing, innovation strategy, campaign management, financial acumen, business judgment, cultural fit
ASSUMPTION: The interview process at The Coca-Cola Company is comprehensive and designed to assess the candidate's strategic thinking, leadership, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Jira)
- Consumer research and survey tools (e.g., SurveyMonkey, Qualtrics)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Leadership: The ability to inspire and guide teams, driving excellence and innovation
- Collaboration: Working together to achieve common goals and shared success
- Inclusion: Fostering an environment where everyone feels valued and respected, with a focus on diversity, equity, and inclusion
- Integrity: Upholding the highest ethical standards in all aspects of our work
- Accountability: Taking responsibility for our actions and delivering on our commitments
Work Style:
- Strategic and data-driven approach to marketing and decision-making
- Collaborative and inclusive team environment
- Agile and adaptable, with a focus on continuous learning and improvement
- Results-oriented, with a strong focus on achieving business objectives and driving growth
Self-Assessment Questions:
- How do your leadership style and approach align with The Coca-Cola Company's values and work style?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve a significant business outcome?
- How do you stay up-to-date with industry trends and consumer insights, and how do you incorporate this knowledge into your marketing strategies?
ASSUMPTION: The Coca-Cola Company values a diverse and inclusive work environment, with a strong focus on collaboration, integrity, and accountability. Candidates should be able to demonstrate alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing a large team and multiple projects simultaneously, requiring strong organizational skills and time management
- Navigating a complex, global organization with multiple stakeholders, requiring strong communication and influencing skills
- Balancing strategic planning and execution, requiring a high level of adaptability and flexibility
- Working in a fast-paced, dynamic industry, requiring a strong understanding of market trends and consumer behavior
ASSUMPTION: The Senior Director, Marketing – Nutrition/Juice/Dairy (ASEAN & South Pacific) role presents unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- This role is similar to other senior marketing director positions, but with a focus on the nutrition, juice, and dairy categories within the ASEAN and South Pacific regions
- Compared to other senior marketing roles, this position requires a deeper understanding of local consumer insights and a stronger emphasis on regional and local brand strategy
- Career progression in this role may lead to broader leadership opportunities within the organization, such as regional or global marketing director positions
ASSUMPTION: This role offers a unique blend of strategic, leadership, and hands-on marketing responsibilities, with a strong focus on regional and local brand management.
📝 Sample Projects
- Developing and executing a regional marketing campaign for a new product launch, requiring collaboration with cross-functional teams and local market insights
- Conducting a comprehensive consumer research study to inform brand strategy and innovation projects
- Leading a team to optimize the brand portfolio and improve financial metrics, such as NSR, OI, and margins
ASSUMPTION: The projects undertaken in this role will be high-impact and strategic in nature, with a strong focus on driving business growth and innovation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the regional marketing function?
- How does this role collaborate with the global category lead and other regional marketing teams?
- What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these objectives?
- How does The Coca-Cola Company support the professional development and growth of its marketing leaders?
- Can you provide an example of a successful marketing initiative led by the company, and how it was executed across multiple regions?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership achievements, and consumer insights
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research The Coca-Cola Company's mission, values, and recent initiatives to demonstrate your enthusiasm and alignment with the organization
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
