📌 Core Information
🔹 Job Title: Senior Director, Marketing - Olympic & Paralympic Games
🔹 Company: On Location
🔹 Location: NY-New York - Park Ave South, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing strategies for Olympic Games Hospitality
- Driving e-commerce transactions and direct sales leads to meet targets
- Collaborating with global teams and stakeholders to ensure alignment and successful launches
- Managing a high-performing team and optimizing marketing budgets
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing across various channels and audiences.
📋 Key Responsibilities
✅ Creating and delivering omnichannel consumer and business marketing strategies
✅ Driving e-commerce transactions and direct sales leads in line with targets
✅ Overseeing execution of marketing activities and ensuring alignment with global guidelines
✅ Managing performance monitoring, optimization, and reporting of all marketing activity
✅ Maintaining strong relationships with US Olympic Organizations and sponsors
✅ Managing a high-performing team and optimizing deployment of the marketing budget
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and cross-functional teamwork.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive experience (10+ years) in delivering successful commercially driven consumer and business marketing strategies for live events and/or hospitality
Required Skills:
- Proven experience in driving direct sales/b2b pipeline and marketing, attributed revenue
- Strong understanding of insights-led strategy, brand, creative, storytelling, and performance marketing
- Experience working with sales teams, tech teams, and operational teams
- End-to-end marketing budget management experience
- Strong communication, leadership, and collaboration skills
Preferred Skills:
- Experience working with the Olympic Games or similar high-profile events
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the sports or entertainment industries, as well as those with a strong understanding of the Olympic Games, may have an advantage.
💰 Compensation & Benefits
Salary Range: $138,000 - $184,000 annually
Benefits:
- Health Care
- Retirement
- Vacation
- Paid Time Off
Working Hours: Full-time, with the ability to travel frequently to LA as needed
ASSUMPTION: The provided salary range is an estimate based on the company's hiring range and industry standards for similar roles. Actual compensation may vary based on factors such as job-related qualifications, knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, fashion, and culture.
Company Size: On Location has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Company Description:
- On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events
- The company is an official partner and/or service provider to over 150 iconic rights holders, such as the IOC, NFL, NCAA, UFC, WWE, and PGA of America
- On Location also owns and operates a number of its own unique experiences
Company Specialties:
- Premium experiential hospitality
- Ticketing and curated guest experiences
- Live event production
- Travel management
Company Website: onlocationexp.com
ASSUMPTION: On Location's extensive experience and partnerships in the sports and entertainment industries make it a strong player in the premium experiential hospitality market.
📊 Role Analysis
Career Level: Senior Director, reporting directly to the SVP of Marketing for Olympic & Paralympic Games
Reporting Structure: This role will manage a high-performing team and collaborate with global Olympic Games Hospitality teams
Work Arrangement: On-site, with the ability to travel frequently to LA as needed
Growth Opportunities:
- Potential to grow within the marketing department or explore other opportunities within the company
- Chance to work on high-profile events and make a significant impact on the company's success
- possibility to gain experience in the Olympic Games industry and expand professional network
ASSUMPTION: This role offers a unique opportunity to work on the Olympic Games and gain valuable experience in the premium experiential hospitality industry.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): NY-New York - Park Ave South, United States
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment and sports events
- The office is located in the heart of Midtown Manhattan, providing easy access to public transportation and various amenities
- The city's fast-paced environment may require employees to adapt to a dynamic and sometimes demanding work culture
Work Schedule: Full-time, with the ability to travel frequently to LA as needed
ASSUMPTION: New York City's dynamic environment may require employees to be adaptable, resilient, and able to manage multiple priorities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the SVP of Marketing for Olympic & Paralympic Games
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience in marketing, live events, and hospitality
- Tailor your resume and cover letter to emphasize skills and accomplishments that align with the job requirements
- Prepare examples of successful marketing campaigns and their outcomes
- Research the Olympic Games and On Location's involvement to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing strategy, ecommerce, direct sales, lead generation, performance monitoring, team management, communication skills, financial acumen, organizational skills, brand strategy, storytelling, campaign optimization, collaboration, customer segmentation, insights-led strategy, people management
ASSUMPTION: On Location's application process may involve assessments or case studies to evaluate candidates' skills and problem-solving abilities.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports and entertainment
- Commitment to excellence
- Collaboration and teamwork
- Innovation and continuous improvement
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Adaptability and resilience
- Strong communication and leadership skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about sports and entertainment, and eager to work on high-profile events?
- Do you possess strong leadership and communication skills, with the ability to manage and motivate a high-performing team?
ASSUMPTION: On Location values candidates who are passionate, adaptable, and committed to working collaboratively in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with global teams and stakeholders
- Adapting to changes in marketing strategies and priorities
- Travel requirements for LA-based events
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to changes, and collaborate effectively with global teams.
📈 Similar Roles Comparison
- This role is unique in its focus on the Olympic Games and Paralympic Games Hospitality marketing strategy
- Compared to other marketing roles, this position requires a strong understanding of live events and hospitality, as well as the ability to work with global teams and stakeholders
- Career progression may involve moving into other senior marketing roles within the company or exploring opportunities in the broader sports and entertainment industry
ASSUMPTION: This role offers a unique opportunity to work on the Olympic Games and gain valuable experience in the premium experiential hospitality industry.
📝 Sample Projects
- Developing and executing a marketing campaign for the Olympic Games Hospitality product launch
- Managing a team to create and optimize marketing content for various channels, including social media, email, and website
- Analyzing marketing performance data to identify trends, optimize campaigns, and maximize return on investment
ASSUMPTION: Sample projects may vary depending on the specific needs of the company and the priorities of the marketing department.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and global teams?
- What are the most significant challenges facing the Olympic Games Hospitality marketing strategy, and how can this role address them?
- How does On Location support the growth and development of its employees?
- What is the company's long-term vision for the Olympic Games Hospitality product, and how does this role contribute to that vision?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and their outcomes
- Research the Olympic Games and On Location's involvement to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
