Senior Director, Marketing Operations

📌 Core Information

🔹 Job Title: Senior Director, Marketing Operations

🔹 Company: Red Canary

🔹 Location: Remote

🔹 Job Type: Remote

🔹 Category: ⚙️ Marketing Operations

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the evolution of marketing infrastructure and operational strategy.
• Building and scaling a high-performing marketing operations team.
• Ensuring marketing investments result in measurable revenue impact.
• Collaborating with cross-functional teams to optimize strategy and tools.

ASSUMPTION: This role demands an experienced leader in marketing operations, given its strategic nature and the emphasis on high-impact, long-term vision execution.

📋 Key Responsibilities

✅ Define and drive the long-term strategic vision for marketing operations.

✅ Build and scale a modern, integrated martech ecosystem.

✅ Institute governance around data quality and campaign operations.

✅ Guide the transformation of lead scoring and lifecycle models.

✅ Oversee development of advanced marketing dashboards and predictive analytics.

ASSUMPTION: The role is highly strategic with an emphasis on transforming and innovating existing processes to enhance marketing efficiency.

🎯 Required Qualifications

Education: Not specified

Experience: 10+ years in marketing operations, especially within B2B SaaS.

Required Skills:

• Marketing Performance Analytics
• Funnel Optimization
• Attribution Strategy and ROI Modeling

Preferred Skills:

• Cybersecurity Experience
• Experience with ABM and intent-driven marketing

ASSUMPTION: The qualifications emphasize extensive experience in B2B SaaS marketing operations, crucial for leading strategic initiatives.

💰 Compensation & Benefits

Salary Range: $177,183 - $220,000 per year, plus eligibility for bonus and stock options.

Benefits:

• Participation in bonus program
• Eligibility for stock options
• Flexible work arrangements due to remote nature

Working Hours: 40 hours per week

ASSUMPTION: Compensation reflects the seniority and critical impact expected from this role in the organization.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security

Company Size: 201-500 employees; allows for close-knit teams with impact potential.

Founded: 2013 in Denver, Colorado

Company Description:

• Leading provider of cybersecurity solutions.
• Trusted by enterprises for early threat detection and response.
• Focuses on comprehensive security operations across different platforms.

Company Specialties:

• Threat Detection
• Managed Security
• Digital Forensics & Incident Response

Company Website: https://redcanary.com/

ASSUMPTION: Red Canary's specialized focus on cybersecurity aligns with its mission to prevent breaches, providing a solid foundation for marketing operations.

📊 Role Analysis

Career Level: Executive-level with significant leadership responsibilities.

Reporting Structure: Part of the marketing leadership team, likely reporting to the CMO.

Work Arrangement: Fully remote, offering work-life flexibility.

Growth Opportunities:

• Leading transformation in marketing operations.
• Influencing company-wide revenue strategies.
• Opportunity to mentor and build high-performing teams.

ASSUMPTION: Role involves substantial influence over organizational strategy and growth, requiring innovative and forward-thinking leadership.

🌍 Location & Work Environment

Office Type: Remote-first environment.

Office Location(s): Headquarters in Denver, Colorado.

Geographic Context:

• Remote role provides nationwide location flexibility.
• Headquarters situated in a tech-friendly city.
• Presence in Denver may offer team cohesion events.

Work Schedule: Flexible remote working schedule, standard 40-hour week.

ASSUMPTION: Remote setup implies a mature, self-starter work style with possible virtual collaboration for team tasks.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR or recruiting team.
• Technical and strategic interviews with key stakeholders.
• Executive interview, possibly with CMO or cross-department leaders.

Key Assessment Areas:

• Strategic vision and leadership
• Problem-solving in marketing operations
• Collaboration and communication

Application Tips:

• Showcase measurable results from previous roles.
• Highlight experience in transformative marketing technologies.
• Align personal goals with the company's vision and mission.

ATS Keywords: Marketing Operations, Performance Analytics, Martech, Strategy, Revenue Operations

ASSUMPTION: The interview process will emphasize strategic thinking and cross-functional collaboration capabilities.

🛠️ Tools & Technologies

• Advanced Martech solutions
• CRM and data analytics platforms
• Automation tools for marketing workflows

ASSUMPTION: Proficiency in leading Martech tools and platforms is expected, given the focus on data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Innovation and efficiency
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Emphasis on data-driven decision-making
• Agility and adaptability in dynamic environments
• Goal-oriented with a focus on growth

Self-Assessment Questions:

• Can I drive strategic marketing initiatives?
• Do I possess the ability to lead in a cross-functional setting?
• Am I capable of innovating MarTech strategies for growth?

ASSUMPTION: A cultural fit would include alignment with Red Canary’s mission of innovation and excellence in cybersecurity marketing.

⚠️ Potential Challenges

• Managing complex marketing operations remotely
• Aligning diverse cross-functional teams with strategic goals
• Maintaining data quality and campaign quality control
• Evolving Martech stack to keep up with industry advancements

ASSUMPTION: The challenges reflect the scope and complexity of the role, requiring advanced strategic and management skills.

📈 Similar Roles Comparison

• Higher strategic impact compared to typical Marketing Director roles
• Greater focus on data-driven strategy than similar positions
• Intensive cross-departmental collaboration and leadership

ASSUMPTION: Compared to similar roles, this position emphasizes strategic planning and a transformational impact on the organization's marketing functions.

📝 Sample Projects

• Developing a comprehensive attribution model aligning with business objectives
• Implementing a new, integrated Martech ecosystem to streamline operations
• Transforming lead management processes to enhance sales outcomes

ASSUMPTION: Sample projects suggest high-impact initiatives requiring innovative and strategic oversight.

❓ Key Questions to Ask During Interview

• How does the organization define success for this role?
• What is the current state of marketing operations at Red Canary?
• What are the main challenges in aligning marketing strategies with business outcomes?
• How does the marketing team measure performance and success?
• What learning and development opportunities does Red Canary offer?

ASSUMPTION: Interview questions likely focus on strategic fit and the ability to lead complex, data-driven initiatives in marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare to discuss previous experiences with data-driven marketing strategies.
• Highlight leadership outcomes in scaling marketing operations.
• Be ready to discuss strategic planning examples from your career.
• Align your goals with the mission of Red Canary.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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