🔹 Job Title: Senior Director, Marketing Performance 360 Analytical Frameworks
🔹 Company: The Coca-Cola Company
🔹 Location: Atlanta, GA, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with 26% - 50% travel)
Key aspects of this role include:
ASSUMPTION: This role requires a strong blend of technical, leadership, and communication skills to succeed in a global, matrixed organization.
✅ Lead the implementation of comprehensive advanced analytics models to align with business objectives and drive informed decision-making
✅ Oversee the development, validation, and maintenance of advanced analytics models, ensuring accuracy, relevance, and scalability
✅ Mentor and develop a high-performing team of external data scientists and analysts, fostering a culture of continuous learning and professional growth
✅ Collaborate with cross-functional teams, including finance and operations, to integrate advanced analytics into business processes and strategies
✅ Present complex analytical findings and recommendations in a clear, concise manner to both technical and non-technical audiences
✅ Establish robust data governance practices for consumer metrics and define structured frameworks to capture, categorize, and analyze consumer behavior
✅ Act as a trusted advisor to the marketing community, providing insights that inform campaign strategies, customer segmentation, and market trend analysis
ASSUMPTION: This role involves a significant amount of stakeholder management, requiring strong communication and influencing skills to drive consensus and action.
Education: Bachelor's degree in Statistics, Mathematics, Economics, Data Science, or a related field. Masters level is a plus
Experience: A minimum of 10 years of experience in advanced analytics, with a proven track record of leading successful analytics teams and projects. Multi-country, agency, and OU experience is desirable
Required Skills:
Preferred Skills:
ASSUMPTION: Given the global nature of this role, candidates with international experience and the ability to work effectively in a matrixed organization will be highly valued.
Salary Range: $189,000 - $217,000 USD (base pay offered may vary depending on geography, job-related knowledge, skills, and experience)
Benefits:
Working Hours: Full-time (40 hours/week) with 26% - 50% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior director role in advanced analytics within the food and beverage industry. The actual offer may vary based on the candidate's qualifications and experience.
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on total beverage products sold in more than 200 countries and territories worldwide. The company's purpose is to refresh the world and make a difference, with a portfolio of sparkling soft drink, water, sports, coffee, tea, juice, value-added dairy, and plant-based beverage brands.
Company Size: The Coca-Cola Company is a large, publicly traded corporation with over 10,000 employees globally. This size offers opportunities for career growth and development within a well-established organization.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into one of the world's most recognizable brands, with a rich history and strong commitment to sustainability and community impact.
Company Description:
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company's extensive global presence and diverse product portfolio offer unique opportunities for candidates to gain experience in various markets and beverage categories.
Career Level: Senior Director level, reporting directly to the Global Head of Marketing Performance
Reporting Structure: This role is part of the global marketing performance team and collaborates with various marketing teams, stakeholders, and cross-functional partners
Work Arrangement: On-site with 26% - 50% travel, requiring flexibility and adaptability to work across different time zones and cultures
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's global marketing strategies.
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Atlanta, GA, United States
Geographic Context:
Work Schedule: Full-time (40 hours/week) with flexible hours to accommodate meetings with global teams
ASSUMPTION: The Atlanta office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Advanced Analytics, Data-Driven Decision Making, Marketing Performance, Strategic Leadership, Team Management, Global Marketing, Stakeholder Management, Data Visualization, Econometric Modeling, Machine Learning
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, leadership abilities, and cultural fit within the global marketing performance team.
ASSUMPTION: The required tools and technologies for this role may evolve over time, as the company continues to invest in and adopt new technologies to drive innovation and improve efficiency.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style, as well as the ability to thrive in a global, matrixed organization, will be most successful in this role.
ASSUMPTION: These challenges require a proactive, adaptable, and strategic approach to ensure success in this role.
ASSUMPTION: Candidates should consider their long-term career goals and the potential growth opportunities within the company when evaluating this role.
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role, requiring a strong blend of technical, leadership, and communication skills.
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.