📌 Core Information
🔹 Job Title: Senior Director, Marketing - Remote
🔹 Company: Experian
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Leadership of a high-performing marketing team supporting Experian's platforms, data, and identity products and services
- Development and execution of core messaging, content creation, go-to-market strategies, and enablement
- Strategic partnership with product, sales, and marketing teams to drive pipeline growth and revenue
- Representation of the voice of the market, understanding customer problems, and competitive landscapes
- Management and mentoring of a team, overseeing resource allocation and departmental priorities
ASSUMPTION: This role requires a strategic and innovative marketing leader with experience in B2B marketing, preferably in AdTech, SaaS, marketing services, marketing analytics, or marketing technology.
📋 Key Responsibilities
✅ Own product and partner messaging that clearly communicates value to targeted market segments across multiple channels
✅ Lead the development and upkeep of content assets, including pitch decks, case studies, product sheets, videos, and whitepapers
✅ Create cross-channel marketing strategies that drive pipeline growth and revenue
✅ Define packaging and commercialization strategies to simplify the customer buying experience
✅ Collaborate with sales, product, marketing, and external partners to execute marketing programs efficiently
✅ Integrate customer, competitive, and industry insights into win/loss analysis and new product business cases
✅ Guide jargon-free messaging that makes complex topics simple and accessible
✅ Manage and mentor a team, overseeing resource allocation and departmental priorities
ASSUMPTION: This role requires a strong understanding of marketing, advertising, and marketing technology landscapes, with direct experience in product marketing, partner channels, strategy, strategic development, or strategic sales.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 12+ years in product marketing, solutions marketing, strategy, or related fields, with 8+ years of direct team management experience
Required Skills:
- Proven experience in B2B marketing, preferably in AdTech, SaaS, marketing services, marketing analytics, or marketing technology
- Experience working with technical or complex products as a trusted partner to both product and sales teams
- Experience scoping and implementing AI within marketing processes
- Experience navigating and driving success against goals
- Experience communicating at all levels of the organization and managing complex programs
Preferred Skills:
- Experience working with global teams
- Fluency in additional languages
ASSUMPTION: Candidates should have experience in B2B marketing, particularly in complex products, and be comfortable working with AI within marketing processes.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 USD (Estimated, based on industry standards for a senior marketing director role in New York)
Benefits:
- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote, hybrid, or in-office
- Flexible time off including volunteer time off, vacation, sick, and 12-paid holidays
Working Hours: Full-time (40 hours/week), flexible
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing director role in New York, considering the experience level and company size. Actual compensation may vary based on individual qualifications and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, specifically data and technology
Company Size: 1,001-5,000 employees (Global), nearly 5,000 employees in Brazil
Founded: 1960 (Global), 1968 in Brazil
Company Description:
- Experian is a global data and technology company, powering opportunities for people and businesses around the world
- Operates across various markets, including financial services, healthcare, automotive, agribusiness, insurance, and more
- Employs over 21,000 people across 32 countries, with corporate headquarters in Dublin, Ireland
Company Specialties:
- Credit, authentication, and fraud prevention
- Agriculture, score, technology, AI, entrepreneurship, marketing, business, and finance
Company Website: experianplc.com
ASSUMPTION: Experian is a global leader in data and technology, focusing on providing innovative solutions for analyzing risks and opportunities across various industries.
📊 Role Analysis
Career Level: Senior Director (Executive level)
Reporting Structure: Reports directly to the Chief Marketing Officer
Work Arrangement: Remote (Global), with the option to work hybrid or in-office
Growth Opportunities:
- Potential to advance to a Chief Marketing Officer or similar executive role
- Opportunities to lead global marketing initiatives and expand the team's impact
- Chance to work on cutting-edge marketing technology and AI implementations
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Experian's global marketing efforts.
🌍 Location & Work Environment
Office Type: Global, with offices in New York, NY, and São Paulo, Brazil
Office Location(s): 200 Varick Street, Suite 514, New York, NY 10014, USA; Avenida das Nações Unidas, 14.401, Torre Sucupira – 24º andar, São Paulo, SP 04794-000, BR
Geographic Context:
- New York, NY: A major global financial hub with a vibrant marketing and tech industry
- São Paulo, Brazil: The largest city in Brazil and a major economic center, with a growing tech industry
Work Schedule: Flexible, with core hours between 9:00 AM - 5:00 PM EST
ASSUMPTION: This role allows for a flexible work arrangement, with the option to work remotely, hybrid, or in-office, depending on the candidate's preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and team management skills
- Communication and presentation skills
- Industry knowledge and understanding of Experian's products and services
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns, strategies, and achievements
- Research Experian's products, services, and competitors to demonstrate your industry knowledge
ATS Keywords: Product marketing, solutions marketing, strategy, B2B marketing, AdTech, SaaS, marketing services, marketing analytics, marketing technology, AI implementation, team management, complex program management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, leadership skills, and industry knowledge.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Content management systems (CMS) (e.g., WordPress, Adobe Experience Manager)
- AI and machine learning tools (e.g., IBM Watson, Google Analytics 360)
ASSUMPTION: This role requires experience with marketing automation platforms, CRM software, and AI tools to effectively manage marketing campaigns and programs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Customer focus
- One global team
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
Self-Assessment Questions:
- How do you approach strategic planning and execution in a global marketing context?
- Can you provide an example of a time when you successfully implemented AI within a marketing process?
- How do you foster a collaborative and inclusive work environment?
ASSUMPTION: Candidates should be comfortable working in a global, cross-functional team environment and have experience with AI implementation within marketing processes.
⚠️ Potential Challenges
- Managing a remote global team with diverse time zones and cultural backgrounds
- Balancing strategic planning with day-to-day tactical execution
- Keeping up with the latest marketing technology trends and tools
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: This role presents unique challenges related to global team management, strategic planning, and navigating a large organization.
📈 Similar Roles Comparison
- Compared to other senior marketing director roles, this position offers a broader scope of responsibilities and a more global focus
- Industry-specific context: Experian's focus on data and technology sets this role apart from marketing director positions in other industries
- Career path comparison: This role offers significant growth opportunities, with the potential to advance to a chief marketing officer or similar executive role
ASSUMPTION: This role offers a unique combination of global scope, industry focus, and growth opportunities compared to similar marketing director positions.
📝 Sample Projects
- Developing and executing a global go-to-market strategy for a new data and analytics product
- Creating a comprehensive content marketing strategy to drive brand awareness and lead generation
- Implementing AI within marketing processes to improve campaign performance and efficiency
ASSUMPTION: These sample projects demonstrate the strategic and innovative nature of the role, requiring a strong understanding of marketing, data, and AI technologies.
❓ Key Questions to Ask During Interview
- How does this role fit into Experian's overall marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other marketing teams and functions?
- What are the key challenges facing the marketing organization, and how can this role help address them?
- How does Experian support the growth and development of its marketing leaders, and what opportunities exist for professional advancement?
- What is the expected work-life balance for this role, and how does Experian support remote work and global collaboration?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the industry, as well as their ability to contribute to Experian's marketing strategy and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Senior Director, Marketing - Remote
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your strategic thinking, leadership, and industry knowledge
- Prepare examples of your past marketing campaigns, strategies, and achievements to demonstrate your qualifications
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
