📌 Core Information
🔹 Job Title: Senior Director, Marketing - Residential Care Software
🔹 Company: MatrixCare
🔹 Location: Peachtree Corners, GA, United States (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 10-15+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving marketing impact across residential care software portfolio
- Leading the full marketing lifecycle, from strategy to execution
- Collaborating cross-functionally with Sales, Product, and executive teams
- Building and leading a team of marketers and agency partners
- Optimizing marketing performance using data-driven insights and experimentation
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing, particularly in the SaaS industry. Experience in healthcare or related regulated industries is a plus.
📋 Key Responsibilities
✅ Develop and execute integrated marketing strategy across the residential care software business
✅ Set annual and quarterly marketing plans tied to business objectives, segment priorities, and revenue targets
✅ Define and manage key marketing KPIs, aligning with Sales and Product for shared accountability
✅ Build and lead a team of marketers and agency partners, optimizing for agility, specialization, and business impact
✅ Translate roadmap and market opportunities into clear GTM strategies, messaging frameworks, and activation plans
✅ Develop segment-specific strategies to engage providers across home-based and facility-based care, across large enterprise networks, and regional operators
✅ Own the full-funnel demand generation engine: digital, ABM, outbound, events, and channel-led tactics
✅ Partner with sales leadership to drive pipeline creation and acceleration across high-priority segments
✅ Leverage marketing ops, automation, and CRM tools to measure ROI and optimize performance across programs
✅ Build and execute partner marketing strategies that drive channel alignment, co-marketing value, and pipeline contribution
✅ Collaborate with partner and business development teams to position the platform ecosystem effectively
✅ Surface customer insights and competitive trends to inform product and commercial strategy
ASSUMPTION: This role requires a strong understanding of marketing operations, demand generation, and partner marketing. Experience in healthcare or related industries is beneficial for understanding customer needs and market dynamics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10-15+ years in B2B marketing with deep expertise in SaaS, demand generation, revenue marketing, product marketing, and partner marketing
Required Skills:
- Proven ability to generate pipeline and revenue through integrated, performance-driven marketing programs
- Experience leading marketing in regulated industries, such as healthcare, healthtech, or life sciences
- Strong data-driven mindset and ability to act on metrics
- Proven frameworks and playbooks, with the ability to adapt them based on market, sales motion, or internal realities
- Experience managing multi-channel sales motions, including direct, inside, and partner-led routes to market
Preferred Skills:
- Strong GTM experience in post-acute care, long-term care, or related provider segments
ASSUMPTION: Candidates should have a proven track record in B2B marketing, with a focus on SaaS and regulated industries. Experience in healthcare or related industries is highly desirable.
💰 Compensation & Benefits
Salary Range: $204,000 - $255,000 USD Annual (estimated based on industry standards for the role, experience level, and location)
Benefits:
- Comprehensive Medical, Vision, Dental, Life, AD&D, Short-Term Disability Insurance, Long-Term Disability Insurance
- Sleep Care Management, Health Savings Account (HSA), Flexible Spending Account (FSA), Commuter Benefits
- 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), Tuition Assistance
- Paid Time Off (PTO), including three weeks accrued in the first year, 11 paid holidays plus three floating days, and 14 weeks of primary caregiver or two weeks of secondary caregiver leave
Working Hours: Full-time position, with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Director role in marketing, with experience level and location taken into account. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on post-acute and long-term care settings
Company Size: Medium-sized company with 501-1,000 employees
Founded: 1982, with a rich history in the healthcare industry
Company Description:
- MatrixCare provides software solutions in out-of-hospital care settings
- Winner of the Best in KLAS award for Long-Term Care Software and Home Health and Hospice EMR
- Trusted by thousands of facility-based and home-based care organizations to improve provider efficiencies and promote a better quality of life for the people they serve
- Industry leader in interoperability, helping providers connect and collaborate across the care continuum
- Wholly owned subsidiary of Resmed (NYSE: RMD, ASX: RMD)
Company Specialties:
- Information Technology
- Long-Term Care EHR
- Senior Living Solutions
- CRM for Senior Living and Long-term Care
- MatrixCare
- Software
- skilled nursing
- industry solutions
- Home care
- support
- Life Plan Communities CCRC
- Marketing
- Analytics
- Healthcare
- Hospice
- Palliative Care
- Interoperability
- Private Duty
- EHR Software
- Clinical software
Company Website: www.matrixcare.com
ASSUMPTION: MatrixCare is a well-established company in the healthcare software industry, with a strong focus on post-acute and long-term care settings. Their comprehensive suite of solutions and commitment to interoperability make them a leader in their field.
📊 Role Analysis
Career Level: Senior Director, reporting directly to the Vice President, Global Provider Marketing
Reporting Structure: This role will lead a team of marketers and agency partners, with the opportunity to shape the team's structure and growth
Work Arrangement: Remote OK, with flexible hours and the opportunity to work from various locations
Growth Opportunities:
- Potential to shape the marketing strategy and execution model for a broad commercial portfolio
- Chance to build and lead a high-performing marketing team
- Opportunity to work cross-functionally with Sales, Product, and executive teams to drive growth and brand relevance
ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and strategic impact on the company's residential care software business.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work remotely
Office Location(s): Peachtree Corners, GA, United States (with remote flexibility)
Geographic Context:
- Peachtree Corners is located in the Atlanta metropolitan area, offering a mix of urban and suburban living
- The area is known for its high quality of life, with excellent schools, cultural attractions, and recreational opportunities
- Atlanta is a major hub for the healthcare industry, providing ample networking and professional development opportunities
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: The hybrid work environment and remote flexibility offer candidates the opportunity to balance work and personal life, while still being part of a collaborative team setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional stakeholders
- Final interview with the Vice President, Global Provider Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership skills and team management capabilities
- Data-driven mindset and ability to optimize marketing performance
- Cross-functional collaboration and stakeholder management
- Alignment with MatrixCare's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in SaaS and healthcare industries
- Be prepared to discuss your approach to marketing strategy, demand generation, and team leadership
- Demonstrate your understanding of the post-acute care and long-term care sectors, and how your experience can drive growth in these areas
ATS Keywords: B2B Marketing, SaaS, Demand Generation, Revenue Marketing, Product Marketing, Partner Marketing, Pipeline Generation, Marketing Strategy, Cross-Functional Collaboration, Data-Driven, Performance Optimization, Campaign Management, Healthcare, Healthtech, Life Sciences, Customer Insights
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, marketing expertise, and leadership skills, as well as their cultural fit with MatrixCare's mission and values.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., Google Analytics, Moz)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used will depend on MatrixCare's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Integrity and accountability
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and adaptability
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Strategic and forward-thinking
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with MatrixCare's patient-centered care values?
- Describe a time when you had to adapt your marketing approach due to changing market conditions or customer feedback. How did you approach this challenge, and what was the outcome?
- How do you foster a collaborative and inclusive work environment, particularly when working with remote team members?
ASSUMPTION: MatrixCare values a strong cultural fit, with an emphasis on patient-centered care, integrity, and collaboration. Candidates should be prepared to demonstrate their alignment with these values and the company's work style.
⚠️ Potential Challenges
- Managing a team remotely, with the need to maintain a high level of collaboration and productivity
- Balancing strategic planning with day-to-day execution and optimization
- Navigating the complexities of the healthcare industry and regulatory environment
- Adapting to the fast-paced and dynamic nature of the post-acute care and long-term care sectors
ASSUMPTION: These challenges require strong leadership, adaptability, and a deep understanding of the healthcare industry and marketing best practices.
📈 Similar Roles Comparison
- This role is unique in its focus on the residential care software portfolio, spanning post-acute and long-term care settings
- Compared to other marketing roles in the healthcare industry, this position offers a high level of strategic influence and cross-functional collaboration
- Career path comparison: This role provides an opportunity to grow into a senior marketing leadership position, with potential progression into a VP or C-level role
ASSUMPTION: This role offers a unique blend of strategic influence, cross-functional collaboration, and growth opportunities, setting it apart from similar marketing roles in the healthcare industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new residential care software product, including messaging frameworks, activation plans, and launch events
- Optimizing demand generation campaigns to improve ROI and drive pipeline growth in high-priority segments
- Building and executing a partner marketing strategy to drive channel alignment, co-marketing value, and pipeline contribution for a key strategic partner
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, highlighting the candidate's ability to drive growth and impact in the residential care software business.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for the residential care software portfolio, and how this role will shape its evolution?
- How does MatrixCare support cross-functional collaboration between marketing, sales, and product teams, and what are the expectations for this role in that regard?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does MatrixCare approach innovation and adaptability in the face of changing market conditions and customer needs?
- What opportunities exist for growth and development within the marketing team, and how does MatrixCare support the professional growth of its employees?
ASSUMPTION: These key questions help candidates understand the strategic priorities, cross-functional dynamics, and growth opportunities associated with this role at MatrixCare.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in SaaS and healthcare industries
- Prepare for your interview by researching MatrixCare's mission, values, and recent projects
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
