🔹 Job Title: Senior Director, Marketing - Residential Care Software
🔹 Company: Brightree
🔹 Location: Peachtree Corners, GA, United States (On-site)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 10-15+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing in a regulated industry like healthcare.
✅ Own and develop the integrated marketing strategy across the residential care software business
✅ Set annual and quarterly marketing plans tied to business objectives, segment priorities, and revenue targets
✅ Define and manage key marketing KPIs, aligning with Sales and Product to ensure shared accountability
✅ Build and lead a team of marketers and agency partners, optimizing for agility, specialization, and business impact
✅ Translate roadmap and market opportunities into clear GTM strategies, messaging frameworks, and activation plans
✅ Develop segment-specific strategies to engage providers across home-based and facility-based care, across large enterprise networks, and regional operators
✅ Own the full-funnel demand generation engine: digital, ABM, outbound, events, and channel-led tactics
✅ Partner with sales leadership to drive pipeline creation and acceleration across high-priority segments
✅ Build and execute partner marketing strategies that drive channel alignment, co-marketing value, and pipeline contribution
✅ Collaborate with partner and business development teams to position our platform ecosystem effectively
✅ Surface customer insights and competitive trends to inform product and commercial strategy
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to align with various teams and stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10-15+ years in B2B marketing with deep expertise in SaaS, demand generation, revenue marketing, product marketing, and partner marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in B2B marketing, particularly in SaaS and healthcare, will be well-suited for this role. Familiarity with marketing automation tools and CRM systems is a plus.
Salary Range: $204,000 - $255,000 USD Annual
Benefits:
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job listing. Benefits are comprehensive and include health, financial, and professional development offerings.
Industry: Software Development, specifically focused on post-acute care and pharmacy home-infusion
Company Size: 501-1,000 employees
Founded: 2002
Company Description:
Company Specialties:
Company Website: www.brightree.com
ASSUMPTION: Brightree is a well-established company in the post-acute healthcare industry, with a strong focus on providing innovative technology solutions and services to its clients.
Career Level: Senior Director
Reporting Structure: Reports to the Vice President, Global Provider Marketing
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities, both in terms of personal development and career advancement within the company.
Office Type: Corporate office
Office Location(s): Peachtree Corners, GA, United States
Geographic Context:
Work Schedule: Full-time, typically 40 hours per week, with the possibility of flexible work arrangements
ASSUMPTION: The work environment at Brightree's corporate office in Peachtree Corners is collaborative and innovative, with a strong focus on driving growth and success in the post-acute care industry.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B Marketing, SaaS, Demand Generation, Revenue Marketing, Product Marketing, Partner Marketing, Data-Driven, Pipeline Generation, Marketing Strategy, Cross-Functional Collaboration, Healthcare, Healthtech, Life Sciences, Campaign Performance, Market Opportunities, Customer Insights
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and industry knowledge throughout the interview process.
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and include marketing automation, CRM, project management, and analytics platforms.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Brightree values innovation, customer-centricity, collaboration, integrity, and accountability. Candidates should assess their fit with these values and the company's work style before applying.
ASSUMPTION: This role presents several challenges, including managing a team, balancing strategy and execution, navigating a complex industry, and meeting revenue targets in a competitive market.
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the post-acute care segment and the complexity of the healthcare industry set it apart.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, focusing on product launches, targeted campaigns, and channel optimization.
ASSUMPTION: These interview questions help candidates assess the company's commitment to innovation, team dynamics, cross-functional collaboration, onboarding, work-life balance, and employee well-being.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.