📌 Core Information
🔹 Job Title: Senior Director, Marketing - Residential Care Software
🔹 Company: ResMed
🔹 Location: Peachtree Corners, GA, United States (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 10-15+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving marketing impact for ResMed's Residential Care Software portfolio
- Leading the full marketing lifecycle, from strategy to execution
- Collaborating cross-functionally with Sales, Product, and executive teams
- Building and leading a team of marketers and agency partners
- Optimizing for agility, specialization, and business impact
ASSUMPTION: This role requires a strategic mindset, leadership skills, and a deep understanding of B2B marketing, with a focus on SaaS and regulated industries.
📋 Key Responsibilities
✅ Develop and execute integrated marketing strategies across the residential care software business
✅ Set annual and quarterly marketing plans tied to business objectives, segment priorities, and revenue targets
✅ Define and manage key marketing KPIs, aligning with Sales and Product
✅ Build and lead a team of marketers and agency partners, optimizing for agility, specialization, and business impact
✅ Translate roadmap and market opportunities into clear GTM strategies, messaging frameworks, and activation plans
✅ Develop segment-specific strategies to engage providers across home-based and facility-based care, across large enterprise networks, and regional operators
✅ Own the full-funnel demand generation engine: digital, ABM, outbound, events, and channel-led tactics
✅ Build and execute partner marketing strategies that drive channel alignment, co-marketing value, and pipeline contribution
✅ Surface customer insights and competitive trends to inform product and commercial strategy
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, project management, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10-15+ years in B2B marketing, with deep expertise in SaaS, demand generation, revenue marketing, product marketing, and partner marketing
Required Skills:
- Proven ability to generate pipeline and revenue through integrated, performance-driven marketing programs
- Experience leading marketing in regulated industries, such as healthcare, healthtech, or life sciences
- Data-driven and outcomes-focused mindset
- Strong leadership, communication, and project management skills
- Experience managing multi-channel sales motions, including direct, inside, and partner-led routes to market
Preferred Skills:
- Experience working with Salesforce and marketing automation tools
- Familiarity with the post-acute care, long-term care, or related provider segments
ASSUMPTION: Candidates with experience in healthcare or healthtech industries may have an advantage in understanding the nuances of marketing in these sectors.
💰 Compensation & Benefits
Salary Range: $204,000 - $255,000 USD Annual (based on AI estimate)
Benefits:
- Comprehensive Medical, Vision, Dental, Life, AD&D, Short-Term Disability Insurance, Long-Term Disability Insurance
- Sleep Care Management, Health Savings Account (HSA), Flexible Spending Account (FSA), Commuter Benefits
- 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), Tuition Assistance
- Paid Time Off (PTO), 11 paid holidays plus 3 floating days, and 14 weeks of primary caregiver or 2 weeks of secondary caregiver leave
Working Hours: Full-time, with flexible remote work arrangements
ASSUMPTION: The salary range provided is an AI estimate and should be verified with the employer. Benefits are subject to change and may vary based on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, focusing on sleep apnea, COPD, and out-of-hospital care solutions
Company Size: 5,001-10,000 employees (global), with a significant presence in the United States
Founded: 1989 (as a private company)
Company Description:
- ResMed is a global leader in developing, manufacturing, and distributing medical devices and cloud-based software as a service (SaaS) solutions
- The company focuses on improving the quality of life, increasing longevity, and enhancing productivity for those with sleep apnea, COPD, and other chronic respiratory conditions
- ResMed's comprehensive product portfolio includes innovative solutions for both in-center and in-home care
Company Specialties:
- Sleep apnea and COPD treatment devices
- Cloud-based software solutions for remote monitoring and patient engagement
- Home medical equipment and durable medical equipment
Company Website: www.resmed.com
ASSUMPTION: ResMed's extensive global presence and focus on innovative healthcare solutions provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior leadership role, reporting to the Vice President, Global Provider Marketing
Reporting Structure: This role will lead a team of marketers and agency partners, with potential for further team expansion
Work Arrangement: Remote OK, with flexibility for on-site work at the Peachtree Corners, GA office or other ResMed locations
Growth Opportunities:
- Potential to expand the team and grow the role's scope and influence
- Opportunities to collaborate with cross-functional teams and contribute to ResMed's overall success
- Potential to advance within the marketing organization or explore other leadership roles within ResMed
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on ResMed's residential care software business.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site) with a primary office in Peachtree Corners, GA
Office Location(s): Peachtree Corners, GA, United States (with remote flexibility)
Geographic Context:
- Peachtree Corners is a suburb of Atlanta, GA, with a growing tech industry and a high quality of life
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- ResMed's office is located in the Technology Park of Atlanta, providing a convenient location for commuters
Work Schedule: Full-time, with flexible remote work arrangements and core business hours
ASSUMPTION: The hybrid work environment and flexible remote arrangements provide a good balance between collaboration and independent work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the ResMed careers portal
- Phone or video screen with a member of the HR team
- Behavioral and situational interviews with hiring managers and team members
- Final interview with the Vice President, Global Provider Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and communication skills
- Industry-specific knowledge and marketing expertise
- Cultural fit and alignment with ResMed's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry-specific knowledge
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research ResMed's products, services, and company culture to demonstrate your enthusiasm and understanding of the role
- Follow up with the HR team or hiring manager after each interview stage to express your continued interest in the position
ATS Keywords: B2B Marketing, SaaS, Demand Generation, Revenue Marketing, Product Marketing, Partner Marketing, Data-Driven, Pipeline Generation, Campaign Performance, Cross-Functional Collaboration, Healthcare, Healthtech, Life Sciences, Marketing Strategy, Customer Insights, Go-To-Market Strategy
ASSUMPTION: ResMed's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketing automation tools (e.g., Pardot, Marketo)
- Google Workspace (G Suite)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: ResMed uses a combination of industry-standard and proprietary tools to support its marketing efforts, with a focus on data-driven decision-making and process optimization.
👔 Cultural Fit Considerations
Company Values:
- Patient-driven: We put patients at the center of everything we do
- Innovative: We pioneer new solutions to improve lives
- Collaborative: We work together to achieve more
- Accountable: We take personal responsibility for our actions and their outcomes
- Inclusive: We embrace diversity and foster an environment of belonging
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Agile and adaptable
- Customer-focused and patient-centric
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you ensure that your marketing strategies and tactics align with ResMed's patient-driven approach?
- Describe a time when you had to adapt your marketing plan due to changing market conditions or feedback. How did you approach this situation, and what was the outcome?
- How do you foster a culture of collaboration and inclusivity within your team, and how do you ensure that everyone has a voice in the decision-making process?
ASSUMPTION: ResMed's culture values diversity, inclusivity, and collaboration, with a strong focus on patient-centered care and innovation.
⚠️ Potential Challenges
- Managing a team and agency partners remotely, with a focus on maintaining productivity and engagement
- Balancing strategic planning and day-to-day execution, with a need to prioritize and manage time effectively
- Navigating the complexities of the healthcare industry and regulatory environment
- Adapting to the evolving needs of the residential care software business and market trends
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on the residential care software portfolio, requiring a deep understanding of post-acute and long-term care settings
- Compared to other marketing leadership roles, this position offers a high degree of strategic influence and cross-functional collaboration
- Career path comparison: This role provides an opportunity to grow within ResMed's marketing organization or explore other leadership roles within the company
ASSUMPTION: This role offers a unique blend of strategic leadership, cross-functional collaboration, and industry-specific expertise, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new residential care software product, including market research, segmentation, messaging, and launch planning
- Optimizing the demand generation engine for the residential care software portfolio, with a focus on improving campaign performance and ROI
- Building and executing a partner marketing strategy to drive channel alignment, co-marketing value, and pipeline contribution for ResMed's residential care software products
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and tactical nature of the role, requiring a strong understanding of marketing principles, industry trends, and ResMed's portfolio of residential care software solutions.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for the residential care software portfolio, and how this role will contribute to its evolution?
- How does the marketing team collaborate with the sales, product, and customer success teams to ensure alignment and shared accountability for business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does ResMed support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the residential care software business, and how can this role help address them?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and provides valuable insights into ResMed's marketing organization and the residential care software business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ResMed Careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and industry-specific knowledge
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research ResMed's products, services, and company culture to demonstrate your enthusiasm and understanding of the role
- Follow up with the HR team or hiring manager after each interview stage to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
