📌 Core Information
🔹 Job Title: Senior Director, Marketing, SEA
🔹 Company: Warner Bros. Discovery
🔹 Location: Singapore, 1 Fusionopolis Walk
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategy and execution for Warner Bros. Discovery’s businesses within Southeast Asia (SEA).
- Developing country-specific marketing plans across all marketing functions to drive business objectives.
- Growing the Max brand while supporting the legacy business through innovative campaigns that resonate with local audiences.
- Collaborating with regional and global teams to enhance marketing efforts and advocate for local priorities.
- Fostering strong internal and external partnerships to maximize business opportunities and amplify the value proposition.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of local market dynamics to balance global priorities with local execution.
📋 Key Responsibilities
✅ Develop and implement innovative, country-specific marketing plans across all marketing functions.
✅ Drive marketing excellence across legacy businesses while building capabilities for growing Max over the long term.
✅ Set an ambitious standard for creativity and execution, leveraging iconic IP to craft groundbreaking campaigns.
✅ Partner with regional and global teams to enhance marketing efforts and advocate for local priorities.
✅ Work closely with content, product, sales, and operational teams to align marketing strategies with business goals.
✅ Forge and maintain strong partnerships with external stakeholders to amplify business opportunities and enhance the value proposition.
✅ Define and monitor marketing KPIs, and leverage consumer insights and audience targeting to optimize strategies.
✅ Cultivate Max as a culturally iconic and beloved brand, fostering deep connections with audiences.
✅ Recruit, develop, and inspire a world-class marketing team capable of excelling across diverse business areas.
ASSUMPTION: This role requires a high level of adaptability, strong communication skills, and the ability to thrive in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of progressive marketing experience, with a focus on driving growth and delivering impactful campaigns in the streaming, media, or entertainment industries.
Required Skills:
- Proven success in adapting and executing global marketing strategies to align with country-specific needs and opportunities.
- Knowledge of local market dynamics, including cultural nuances, regulatory landscapes, and consumer behavior.
- Demonstrated ability to collaborate with external partners such as distributors, telcos, and media networks to maximize brand reach and business growth.
- Skilled at leveraging consumer insights, audience data, and market trends to sharpen strategies and optimize campaign performance.
- Strong financial acumen, including experience in budget management, media planning, and ROI analysis.
- Expertise in integrated marketing, including digital marketing, social media, CRM, and experiential activations.
- Ability to build and lead high-performing teams, fostering a culture of trust, creativity, and collaboration.
- Exceptional communication, negotiation, and presentation skills, with the ability to influence senior stakeholders and cross-functional teams.
- Experience working within matrixed organizational structures, balancing global priorities with local execution.
- Passion for entertainment and a deep understanding of storytelling, audience engagement, and evolving market trends in the streaming industry.
Preferred Skills:
- Fluency in local languages (e.g., Mandarin, Bahasa Indonesia, Vietnamese, etc.)
- Experience working with global brands and understanding their global marketing strategies.
ASSUMPTION: Fluency in local languages and experience working with global brands may provide a competitive advantage but are not strictly required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Singapore, the estimated salary range is SGD 250,000 - SGD 350,000 per annum. This range takes into account the candidate's experience, skills, and the company's size and industry.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Warner Bros. Discovery products and services
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Warner Bros. Discovery operates in the entertainment industry, focusing on creating and distributing high-quality content across various platforms, including television, film, and streaming services.
Company Size: Warner Bros. Discovery is a large, multinational corporation with over 500,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Warner Bros. Discovery was founded in 2022 through the merger of WarnerMedia and Discovery, Inc.
Company Description:
- Warner Bros. Discovery is a leading global entertainment company that creates and distributes premium content across various platforms, including HBO, HBO Max, Warner Bros., Discovery, CNN, TNT, TBS, and many more.
- The company is committed to creating and distributing content that reflects the diverse voices and perspectives of its global audience.
- Warner Bros. Discovery is dedicated to fostering a culture of inclusion, diversity, and belonging, where everyone feels valued and respected.
Company Specialties:
- Content creation and production
- Distribution and streaming services
- News and journalism
- Brand management and marketing
- Digital and technology innovation
Company Website: www.wbd.com
ASSUMPTION: Warner Bros. Discovery's large size and diverse portfolio of brands offer applicants a wide range of career opportunities and exposure to various aspects of the entertainment industry.
📊 Role Analysis
Career Level: This role is at the senior director level, indicating significant experience and responsibility in marketing strategy and execution.
Reporting Structure: The Senior Director, Marketing, SEA reports to the Country General Manager and has a dotted-line relationship with the Regional Vice President of Marketing for strategic oversight and regional resource support.
Work Arrangement: This is an on-site role based in Singapore, with flexibility for occasional remote work or adjusted hours as needed.
Growth Opportunities:
- Potential to advance to a regional or global marketing leadership role within Warner Bros. Discovery.
- Opportunities to work on high-profile campaigns and collaborate with industry-leading professionals.
- Access to professional development resources and training to enhance skills and advance career growth.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Warner Bros. Discovery's large size and diverse portfolio of brands.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): 1 Fusionopolis Walk, #08-01, Solaris South Tower, Singapore 138632
Geographic Context:
- Singapore is a global commerce hub with a multicultural population and a strong focus on innovation and technology.
- The office is located in one of Singapore's most vibrant business districts, One-North, which is home to numerous multinational corporations and startups.
- The office is easily accessible by public transportation, with nearby amenities such as restaurants, cafes, and shopping centers.
Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The modern office environment and convenient location provide an ideal work setting for employees, fostering collaboration and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and technical interviews with the hiring manager and relevant team members
- Final interview with the Country General Manager
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership and team management skills
- Cultural fit and alignment with Warner Bros. Discovery's values
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements.
- Demonstrate your understanding of the Southeast Asian market and Warner Bros. Discovery's brands.
- Prepare examples of successful marketing campaigns you've led and the results they achieved.
ATS Keywords: Marketing strategy, campaign development, leadership, team management, cultural fit, industry knowledge, market trends, Warner Bros. Discovery, Southeast Asia
ASSUMPTION: Warner Bros. Discovery's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong focus on marketing expertise and industry knowledge.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Adobe Campaign)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Data analytics and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Warner Bros. Discovery uses industry-standard marketing tools and technologies to streamline workflows and optimize campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Storytelling: We believe in the power of storytelling to connect with audiences and drive business growth.
- Innovation: We foster a culture of creativity and continuous learning to stay ahead of industry trends.
- Collaboration: We work together across teams and functions to achieve our goals and maximize our impact.
- Inclusion: We value diversity and foster an inclusive environment where everyone feels respected and valued.
Work Style:
- Fast-paced and dynamic, with a focus on delivering results and driving business growth.
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and stakeholder management.
- Data-driven and analytical, with a focus on leveraging consumer insights and market trends to inform decision-making.
Self-Assessment Questions:
- How do you align with Warner Bros. Discovery's values, particularly in the context of this role?
- How do you approach building and leading high-performing teams in a fast-paced, dynamic environment?
- How do you balance short-term priorities with long-term strategic goals, and how do you communicate this balance to your team?
ASSUMPTION: Warner Bros. Discovery's culture emphasizes storytelling, innovation, collaboration, and inclusion, with a fast-paced, dynamic work style that requires strong leadership and communication skills.
⚠️ Potential Challenges
- Managing a team across multiple time zones and cultures, with a focus on driving consistency and alignment with global priorities.
- Navigating the competitive landscape and emerging industry trends in the streaming and entertainment industries.
- Balancing the needs of legacy businesses with the long-term growth of Warner Bros. Discovery's direct-to-consumer Max brand.
- Adapting to the unique cultural nuances and regulatory landscapes of the Southeast Asian market.
ASSUMPTION: These challenges require a strategic mindset, strong leadership skills, and a deep understanding of local market dynamics to balance global priorities with local execution.
📈 Similar Roles Comparison
- Compared to other senior marketing roles in the entertainment industry, this role places a stronger emphasis on driving growth and delivering impactful campaigns in the streaming and direct-to-consumer space.
- Warner Bros. Discovery's large portfolio of iconic brands and global reach offer unique opportunities for marketing professionals to gain exposure to diverse aspects of the entertainment industry.
- Career progression in this role may lead to regional or global marketing leadership positions within Warner Bros. Discovery, providing opportunities for growth and advancement.
ASSUMPTION: This role offers unique opportunities for marketing professionals to gain exposure to diverse aspects of the entertainment industry and drive growth in the streaming and direct-to-consumer space.
📝 Sample Projects
- Developing and executing a regional marketing campaign for the launch of a new HBO Max original series, targeting key markets in Southeast Asia.
- Collaborating with global teams to adapt and localize a Warner Bros. film marketing campaign for the Southeast Asian market, leveraging iconic IP to captivate audiences and drive box office success.
- Partnering with local telcos and media networks to create bundled offerings and promotional opportunities that maximize brand reach and business growth for Warner Bros. Discovery's streaming services.
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the role, requiring a strong understanding of local market dynamics and the ability to adapt global marketing strategies to align with country-specific needs and opportunities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Warner Bros. Discovery's businesses in Southeast Asia, and how does it align with global priorities?
- What are the key challenges facing the marketing team in Southeast Asia, and how can this role address them to drive business growth?
- How does Warner Bros. Discovery support the professional development and career growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
- How does Warner Bros. Discovery foster a culture of innovation and creativity, and how can this role contribute to driving industry-leading marketing campaigns?
ASSUMPTION: These key questions help applicants better understand the role's context, priorities, and expectations, enabling them to prepare more effectively for the interview and assess their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements, with a focus on driving growth and delivering impactful campaigns in the streaming, media, or entertainment industries.
- Prepare examples of successful marketing campaigns you've led and the results they achieved, demonstrating your ability to adapt and execute global marketing strategies to align with country-specific needs and opportunities.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
