🔹 Job Title: Senior Director, Media, Licensing & Partnerships
🔹 Company: Ferrara
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Hybrid (In-person attendance for most of the workweek is essential)
🔹 Category: Media & Partnerships
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a high degree of strategic thinking, leadership, and stakeholder management to drive success across multiple brands and markets.
✅ Set the vision for the Media, Licensing and Partnership team, defining, operationalizing, and optimizing best practices to deliver strong ROI and build brand equity
✅ Identify, develop, and manage critical relationships with media agency and key strategic partners to provide brands with best-in-class programs and competitive advantage
✅ Demonstrate leadership by effectively influencing, leading, and building partnerships to communicate opportunities, learnings, and recommendations with authority and credibility to key internal & external stakeholders
✅ Define Ferrara's annual learning agenda for campaign effectiveness, implement measurement plans across the portfolio, and reapply the learnings across brands
✅ Provide thought-leadership on data-driven marketing best practices and partner with media agency to develop tools and planning processes that use data to inform strategy and activate campaigns
✅ Reveal a curiosity for consumer & industry trendspotting to continually evolve Ferrara's approach to media to align with consumer needs/expectations and media or technology advancements
ASSUMPTION: This role requires a strong understanding of media channels, data-driven marketing, and the ability to work effectively across various teams and levels.
Education: Bachelor's Degree
Experience: 12+ years of hands-on experience leading in-house media teams or in a senior media agency role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in licensing and partnership programs, as well as additional language skills, may have an advantage in this role.
Salary Range: $162,000 to $226,500 annually
Benefits:
Working Hours: Full-time (40 hours/week), with in-person attendance required for most of the workweek
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as performance and company financials.
Industry: Ferrara is a leading manufacturer of sugar confections, with a portfolio of over two dozen brands, including SweeTARTS®, Trolli®, BRACH'S®, and iconic favorites like Lemonhead® and Red Hots®. The company is focused on being the global leader in the category by leveraging its focus, capabilities, and brand portfolio to drive category development for its community, customers, and consumers.
Company Size: Ferrara has over 4,000 dedicated employees and an operational network of over a dozen locations in North America, including manufacturing, distribution, and R&D facilities. The company is a privately held organization with a headquarters in Chicago, Illinois.
Founded: 1908
Company Description:
Company Specialties:
Company Website: http://www.ferrarausa.com
ASSUMPTION: Ferrara's focus on category development and global leadership makes this an exciting opportunity for candidates looking to make a significant impact in the confectionery industry.
Career Level: Senior Director
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and oversees a team of Senior Media & Licensing Managers
Work Arrangement: Hybrid (In-person attendance for most of the workweek is essential)
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on Ferrara's global media strategy and brand performance.
Office Type: Hybrid (In-person attendance for most of the workweek is essential)
Office Location(s): Chicago, Illinois, United States
Geographic Context:
Work Schedule: Full-time (40 hours/week), with in-person attendance required for most of the workweek
ASSUMPTION: Chicago offers a vibrant and dynamic work environment, with a strong food and beverage industry and a diverse range of cultural and recreational opportunities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Media strategy, licensing, partnerships, global brands, data-driven marketing, media effectiveness, stakeholder management, leadership, confectionery industry
ASSUMPTION: Ferrara's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit for the role and the organization.
ASSUMPTION: Candidates should have experience with relevant media planning, data analysis, project management, and collaboration tools to be successful in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Ferrara values candidates who are passionate about their brands, committed to their people, and focused on results. Successful candidates will be able to demonstrate these values through their experiences and align with Ferrara's work style.
ASSUMPTION: This role presents unique challenges that require a strong leader with excellent stakeholder management, strategic thinking, and adaptability skills.
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Ferrara's global media strategy and brand performance, with potential growth opportunities within the organization.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of this role, requiring a strong leader with excellent stakeholder management skills.
ASSUMPTION: These key questions will help candidates better understand the role, the organization, and the opportunities for professional growth and impact.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.